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Ker Communications
614 followers -
Definitely not a typical internet marketing & SEO agency. Creative web design, content development and SEO services in Pittsburgh, PA
Definitely not a typical internet marketing & SEO agency. Creative web design, content development and SEO services in Pittsburgh, PA

614 followers
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Ker Communications's posts

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Google Search Quality Rater Guidelines Updated - How Google Defines Quality
If you've heard that Google wants to reward "quality" but don't know what they mean by that, the guide for Google's quality raters is available here: https://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf

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Free #SEO tools are like tiny bicycles. Fun, but won't get you very far.
Get a real SEO audit…
http://ker.fyi/real-seo-audit
#SEOtools 
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Google Makes Adwords 'Exact Match' Keyword Targeting Less Exact
In the good old days, “exact” meant exact. Then things got fuzzier. Now they’re about to get downright blurry…

http://searchengineland.com/google-exact-match-close-variants-word-order-function-words-271395

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Why most #SEO checklists won't help you - and 3 things that really DO work -  http://ker.fyi/2eV443Z

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The technical argument for quality content
What is quality content, and how can it be quantified?
http://searchengineland.com/technical-argument-quality-content-270556

See also: https://kercommunications.com/seo/quality-content/

#ContentMarketing #SEO


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Changes Coming to Google Adwords Click-To-Call Ads
Google has announced several updates to Call Extensions - the Adwords feature which shows your business phone number rather than (just) a link to your website. The updates include the ability to manage call extensions at the account level instead of just campaign or ad group, expansion of the automated call extensions, business names showing up in the headlines and more…
https://adwords.googleblog.com/2017/03/a-fast-start-to-2017-for-click-to-call.html
#adwords #clicktocall

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When your SEO consultant says '6 months to a year', do you hear '2 months'?
Google says: "in most cases, SEOs need four months to a year to help your business first implement improvements and then see potential benefit."
https://www.seroundtable.com/google-give-seos-4-12-months-23419.html


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Time to Stop Doing On-Page SEO Like It's 2012 (like we told you in 2013)

"If you're optimizing a page to rank well for a keyword or set of keywords, you probably use some sort of checklist to make sure you're doing the right things. The problem is, there's a crucial set of flaws in how I've seen a lot of marketers and SEOs approaching on-page SEO…"

If you have been following Ker Communications or are a client, you already know this stuff. We pointed out how even the most trusted SEO check lists are terribly flawed years ago: https://kercommunications.com/seo/throw-away-your-seo-checklist/

#aheadoftheherd

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No, you can't sue Google for delisting your site - especially if you break the rules
The First Amendment of the US Constitution gives search engines near-total discretion over the content on their pages and ranking algorithms.
"…the complaint against Google alleged a kind of conspiracy that the search engine sought to use delisting as a tool to force plaintiff to buy AdWords."


http://searchengineland.com/florida-court-google-permitted-delist-sites-regarded-spam-first-amendment-269178

#SEO 

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If you use Gmail and are still on Windows XP or Windows Vista, it's time to upgrade
Gmail no longer supporting Chrome Browser version 53 and below.
"Gmail users that are still on Windows XP and Windows Vista are the most likely to be affected, because v49 was the last released version which supported those operating systems."
https://gsuiteupdates.googleblog.com/2017/02/gmail-no-longer-supporting-chrome-v53.html
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