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Mid-Hudson Web & Marketing
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“God is glorified, not by our groans, but by our thanksgivings.” Edwin Percy Whipple #ThanksGiving #HappyThanksGiving #HappyThanksgiving2017 #MidHudsonwebMarketing #SEO #SEOCompany #SEOServices #SEOFirm #SEONewYork #SEONY #SEONJ
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Mid Hudson Web Marketing can help you in every step of setting up a successful online #business. From setting up a structurally solid and visually appealing website to establishing it in search and social media, we can do all it takes. https://selnd.com/2zSEzYN
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Mid-Hudson Web is the Hudson Valley's leading web design, app development company in New York. Check out our new brand.
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Google’s changing the game. In a few short days, they’ll give more than token attention to responsive websites that are mobile friendly — they’ll make it easier for mobile users to find sites that work well on their devices. 

As Google states “… users will find it easier to get relevant, high quality search results that are optimized for their devices.” That means search results will change depending on what device users are using. And given that people are increasingly using smartphones and tablets to search, that gives responsive websites an edge in SEO or Search Engine Optimization.

To help you prepare for the change Mid-Hudson web is versed in the new requirement and can make your web site compliant.

How to check if my website is Mobile friendly or Not?
Here is the tool provided by Google - https://www.google.com/webmasters/tools/mobile-friendly/

Contact Mid-Hudson Web today to learn more.
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Brand Building Basics Most Often Overlooked


Have you taken the time to think about how your business card can help build your brand?
 
Business cards are a readily available, low cost way of promoting your business and developing and expanding your network of customers and professional colleagues. They introduce your brand to people around the world, or your city, increase the brand recognition of your business. Be creative in developing a plan for creative use of your business cards and you'll increase traffic to your website, sales, profit and the reach of your business network with a small investment of time and money.
 
First of all, inventory your current supply of business cards. Are they packed away in a box or gathering dust in a corner? How many do you have? Are you happy with the design? Is all of your contact information on the card - is it correct and up to date? Does the card bear your company logo?
 
Do whatever you need to do to stock up on a healthy supply of business cards. Be sure that the design is uniform in comparison to your other branding materials to boost brand recognition. Beyond that - here are some other ideas to help you get the most from this often overlooked advertising/branding/sales tool within the business world and your community.
 
Add value to your business cards on the next reprint, or print a special batch with a value added offer on the back. Include a discount offer, special coupon, admission to an event, punch card device or another premium benefit. Give it some thought and customize a promotion that fits your business, and be sure to set a deadline for use.
 
Use your cards to drive traffic to your website - not merely by listing your URL. Add a line or two of text that gives users a reason to visit your site---the promise of coupons or a special offer or the impending arrival of a new product.
 
Differentiate your business by including a creative tagline or single sentence that performs like a tiny ad publicizing a truly unique product, service or attribute of your business designed to generate or attract interest.
 
Take the design of your current business card and expand its use to include promotional items such as pens, mugs, coasters, etc. Again, be creative in terms of matching the promotional gifts to your unique business purpose and in your methods of distribution.
 
Include them in your mailings. Though many businesses have cut down the amount of paper sent through the postal services, there are still letters to send, bills to pay, promotional kits to deliver and packages to ship. And that's not even counting your personal mailings. Include a business card in every one of them.
 
Give a business card with every customer receipt, place them in bags with merchandise, and put them in library books and books on the shelves in local bookstores - especially those that people interested in your business might pick up and read.
 
Distribute business cards to the people you meet daily. Keep a supply on hand and visit other local businesses to find out if they will allow you to display your card in their shop or office.
 
Place your cards in designated areas of shopping malls, supermarkets, waiting rooms, toll booths---any place where potential customers gather and spend time.
 
Whenever you give a business card to a new acquaintance or colleague - give them an extra to pass on and widen your network even further.
 
Finally, carry your business cards everywhere you go. Have them printed up for your employees. Be sure everyone distributes them at meetings, conferences, conventions and trade shows. Remember that having a ready supply ensures that you can utilize any creative distribution opportunity that comes up at a moment's notice - and benefit from the results!
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Call to Action!

The call to action is a simple aspect of a website and still remains one of the most important pieces you can focus on when you’re designing. It’s a weUaccepted concept that you have a brief moment between when a person loads your website/page and takes an action. You want that person to act on your designed desired action so focusing the design around that specific action is paramount to the success of the page itself. You must make sure the one thing you want a person to do when they load your website is easily found and acted upon.

There are a few questions you can ask yourself when laying out and working through the details of the website to ensure your ‘call to action’ is working for you. Is it different enough from the rest of the page design to stand out? Do the color and shape have enough visual contrast be easily seen? Is the copy used to denote the action property describing what the person needs to do or get Out of clicking on it? How many calls to action buttons or links do you have on the page? Are they consistent? These things all seem easy, but try running over these questions while visiting several websites throughout the rest of the day today and see what you uncover.

There is a current trend for product homepage designs to be very long, requiring users to scroll a good deal. This is absolutely fine, but make sure the page’s call to action is pretty prominently placed. It’s also common practice to have multiple calls to action placed throughout the page so they are easily accessed as the user scrolls. In this long scrolling page scenario, consistency of both the visual design and copy used on the call to action is supremely important.

Please contact Mid-Hudson Web Today to learn more.
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Total Driving Range Solutions Goes Live!
www.totaldrivingrangesolutions.com
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Just For Men Goes Live
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No matter how visually appealing or content-packed a website may be, if it's not adaptable to a variety of situations and reaching the widest possible audience, it isn't really succeeding.

Get a web site that works on all devices; contact MHW today!
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