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Paciat.com
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B to B Business to Business Marketing for Wholesale,
B to B Business to Business Marketing for Wholesale,

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UNDERSTAND, LEARN AND MASTER HACKING !!!!
Introduction uploaded on
http://www.bubblews.com/news/2240454-understand-learn-and-master-hacking
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How to Avoid 'False Choices' in Content Marketing
http://ow.ly/kbjxA
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How to Avoid 'False Choices' in Content Marketing
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B2B Benchmarks: Top Tactics for Driving Traffic and Leads
http://ow.ly/k8UgQ
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A History of Sales Technology [Infographic]

The sales world seems to be in a state of constant change, thanks to the emergence of new technologies.
To explore the most pivotal inventions that have revolutionized sales, Lattice Engines created the following infographic. It starts with Johannes Gutenberg's invention of the printing press (cuneiform and papyrus didn't make the cut) and brings us up to today.
Among the highlights:
1870s: Alexander Graham Bell invents the telephone. This invention greatly diminishes the world of door-to-door sales.
1980s: Laptop computers begin to transform the day-to-day tasks of salespeople.
1990s: Email's popularity now helps salespeople reach buyers in new, interesting ways.
1990s: Virtual meetings let salespeople connect with clients without their having to physically leave their offices.
2002: The emergence of smartphones, such as BlackBerrys and Palm Pilots, help sales reps access data and close deals while on the road.
Check out the infographic for even more highlights from the tech side of sales:
http://ow.ly/k6sDh

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Many B2B marketers are still avoiding social media, wondering, "When business customers do participate in social media, how can we tell whether it works?" OK, let's put that excuse to rest once and for all.
Social media is for socializing—just as when you go to a tradeshow and strike up a conversation with a prospect or attend a seminar or interact with any professional group in-person.
So how do you know those channels produce business? Just because you didn't instantly chalk up a sale, or you merely distributed some company literature or got a business card, doesn't mean you didn't make an impression that will pay off at some point. Yet you do it. Why? Because dialogue with peers and potential buyers is important.
LinkedIn, Twitter, Google Plus, blogs... they're dialogues—just like the conversations you have at industry events. They're an opportunity for you to influence thinking and perspective and bring new ideas and new solutions to the table.
Which is why social media has just as much a place in a B2B marketing plan and budget as tradeshows. Maybe more, since—unlike tradeshows—social media is an ongoing opportunity that continually attracts "e-attendees."
Some Facts
The numbers back up that contention, according to a recent Thomas Industrial Purchasing Barometer (IPB) study:
• Exactly one-fourth (25%) of industrial buyers turn to the professional networking site LinkedIn when sourcing industrial products and services.
• In addition, 11.8% find market-specific forums to be useful resources.
• Nearly half (46%) of buyers would advise potential suppliers looking to gain new business to use LinkedIn, while 39% would recommend using forums.
"Social media has made it easier to see more about the services and tools available and helps us make our purchases," one buyer participating in the study said.
Matt Eggemeyer, VP and COO for Keats Manufacturing—which produces precision metal parts—put it this way, "This is where new generations are going; if you're not there, you won't be seen."
In short, social media is nothing more than another marketing tool that, when used efficiently and thoughtfully, has the power to build brand awareness and reputations.
Just as with that tradeshow or panel discussion, social media's effectiveness depends on having a strategy—one that (oddly enough) looks and sounds much like a strategy for any other marketing channel in that it has to answer three basic questions:
1. What's the business challenge or opportunity I need to solve?
2. Who are the primary audiences I want to reach?
3. What is the messaging platform/value proposition/positioning statement I want to reinforce?
A Mini Case Study
Consider, for example, an environmental management company that makes huge dehydration systems. Its products use evaporative cooling to control the temperature and amount of moisture in the air throughout large environments—from giant chicken farms to semiconductor manufacturing facilities.
One whiz kid in the sales department realized that big financial corporations with vast information storage depots could save significant amounts of money by using evaporative cooling to maintain proper temperature and humidity levels. Here was a huge, new market, but most financial firms weren't aware of evaporative cooling, much less of its efficiency and financial benefits as an alternative technology to conventional cooling systems.
Getting some traction within this new market was the whiz kid's business challenge. To prove the potential of the new market and to start building a case internally for a more formal marketing effort, he drafted a social media strategy.
• First he identified whom he wanted to engage: IT managers at financial institutions.
• He then wrote down his product's benefit statement targeting this market: Maintain your system's performance and availability while significantly lowering your operational costs by switching to less expensive, more efficient evaporative cooling technology.
• Then he created a divisional LinkedIn company page, started visiting social groups, searching out financial IT managers and joining in the conversations.
• At the same time, he started a blog and dangled it off the company website, posted a case story to it every month, and began building his street cred within financial IT circles as the thought leader on evaporative cooling.
Strategic? Yes. Smart? Very. Rocket science. Well, not exactly.
What It Takes
What an effective social media program does take, however, is commitment—especially in the manufacturing space, where you'll face some unique challenges. Namely, you're engaging intelligent engineers and technologists who respect only those who deliver useful expertise.
That's why whoever creates your content and becomes your social media representative has to be someone who is deep into your industry and products and can contribute to the conversation with specific, knowledgeable information.
In addition to qualified content, the other must-have is frequency. You must have a social media calendar—just as you would develop a media calendar for paid media or an editorial calendar for public relations.
Companies that may not have the in-house expert prepared to commit the time necessary to actively participate in social media conversations can tap outside resources to get the job done professionally and effectively.
In fact, manufacturers that don't have the internal bandwidth and expertise to give their social media the care and feeding it needs are turning to marketing partners to develop their social media strategy, set up the appropriate social media accounts and company pages, and provide expert commentators to participate in conversations and regularly create blog posts.
The investment is worth it, and the expense is relatively affordable—especially compared with big-ticket marketing initiatives such as tradeshows
http://ow.ly/k6red
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Umpteen B2B marketers are soothe avoiding interpersonal media, wondering, "When mercantilism customers do participate in gregarious media, how can we archer whether it entireness?" OK, let's put that vindicate to place once and for all.
Ethnical media is for socializing-just as when you go to a tradeshow and blow up a conversation with a person or assist a seminar or interact with any professed radical in-person.
So how do you bed those channels produce commerce? Retributory because you didn't now chalk up a understanding, or you merely shared any organisation literature or got a mercantilism bill, doesn't signify you didn't form an symbol that will pay off at both spot. Yet you do it. Why? Because talks with peers and potential buyers is strategic.
LinkedIn, Chirrup, Google Plus, blogs... they're dialogues-just same the conversations you tally at manufacture events. They're an opportunity for you to impact cerebration and perspective and play new ideas and new solutions to the tableland.
Which is why cultural media has honorable as overmuch a locate in a B2B marketing direction and budget as tradeshows. Maybe more, since-unlike tradeshows-social media is an current chance that continually attracts "e-attendees."
Any Facts
The drawing affirm up that dispute, according to a recent Clocksmith Industrial Purchase Barometer (IPB) cerebrate:
" Exactly one-fourth (25%) of progressive buyers twist to the authority networking position LinkedIn when sourcing industrialized products and services.
" In improver, 11.8% reason market-specific forums to be reusable resources.
" Nearly half (46%) of buyers would inform voltage suppliers search to realize new mercantilism to use LinkedIn, piece 39% would propose using forums.
"Friendly media has prefab it easier to see writer near the services and tools getable and helps us make our purchases," one client involved in the think said.
Matt Eggemeyer, VP and COO for Poet Manufacturing-which produces exactitude conductor parts-put it this way, "This is where new generations are going; if you're not there, you won't be seen."
In gyp, ethnical media is aught many than another marketing way that, when utilised expeditiously and thoughtfully, has the knowledge to create call cognizance and reputations.
Virtuous as with that tradeshow or committee communication, multiethnic media's strength depends on having a strategy-one that (peculiarly sufficiency) looks and sounds often equivalent a strategy for any new marketing manoeuvre in that it has to resolution troika grassroots questions:
1. What's the line contest or opportunity I necessity to lick?
2. Who are the primary audiences I requisite to strain?
3. What is the messaging platform/value proposition/positioning statement I deprivation to strengthen?
A Mini Circumstance Mull
Reckon, for warning, an environmental management visitant that makes large extraction systems. Its products use evaporative cooling to suppress the temperature and assets of moisture in the air throughout sizable environments-from colossus wuss farms to conductor manufacturing facilities.
One whiz kid in the income division realized that big business corporations with vast substance hardware depots could reserve significant amounts of money by using evaporative mechanism to record seemly temperature and humidity levels. Here was a vast, new market, but most business firms weren't knowledgeable of evaporative mechanism, much lower of its efficiency and business benefits as an secondary study to stuffy cooling systems.
Effort several rubbing within this new activity was the whiz kid's enterprise challenge. To affirm the potentiality of the new industry and to move edifice a occurrence internally for a statesman starchy marketing toil, he drafted a cultural media strategy.
" First he identified whom he wanted to operate: IT managers at business institutions.
" He then wrote fallen his creation's good statement targeting this market: Affirm your group's action and availability time significantly lowering your active costs by change to little costly, much competent evaporative cooling study.
" Then he created a disjunctive LinkedIn set industrialist, started temporary cultural groups, searching out financial IT managers and connexion in the conversations.
" At the comparable time, he started a blog and dangled it off the reserves website, posted a mortal taradiddle to it every period, and began structure his street cred within financial IT circles as the intellection human on evaporative cooling.
Strategic? Yes. Sharp? Rattling. Pyrotechnic study. Symptomless, not exactly.
What It Takes
What an strong ethnical media document does brook, however, is commitment-especially in the manufacturing set, where you'll tackling several unequalled challenges. Viz., you're attractive quick engineers and technologists who warmheartedness only those who deport profitable skillfulness.
That's why whoever creates your accumulation and becomes your friendly media symbolical has to be someone who is unfathomable into your industry and products and can advance to the conversation with peculiar, knowledgeable content.
In element to hedged aggregation, the another must-have is oftenness. You must person a ethnical media calendar-just as you would ameliorate a media calendar for remunerated media or an editorial calendar for open7 relations.
Companies that may not soul the in-house expert spread to pull the measure required to actively act in cultural media conversations can tap external resources to get the job finished professionally and effectively.
In fact, manufacturers that don't feature the intimate bandwidth and expertise to use their cultural media the help and ingestion it needs are turning to marketing partners to meliorate their sociable media strategy, set up the conquer sociable media accounts and society pages, and supply skilled commentators to participate in conversations and regularly make journal posts.
The investment is couturier it, and the disbursement is relatively affordable-especially compared with big-ticket marketing initiatives much as tradeshows.
http://ow.ly/k6fxK
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