Why is it that you don't have a higher salary? Why is it that companies don't invest in becoming smarter (by paying you a higher salary :)?
It is simple. They have no idea how much you are worth. Or your skills. Or the data you use. Or the tools/systems/software/platforms you've deployed.
The dirty little secret of Big Data / Analytics is that it is woefully under-appreciated. Not because there isn't enough data or power in it. Because you have never shown in a compelling way that it is of value. +Jesse Nichols
has proposed a formula for Return on Analytics (ROA). It is the topic of my latest post. And in classic Occam's Razor fashion not only do you get the formula, you also get a downloadable Excel model you can use to compute ROA for your own analytics investment!