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A few tips I shared about using Google Analytics to augment your split testing efforts to the Melbourne Web Analytics Wednesday Group last night.
 
A quick presentation I did for Web Analytics Wednesday in Melbourne last night. Inside I share a few GA tips which help me run successful AB or MVT split tests.
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The latest post is out - it's fairly technical, but I think this will excite developers amongst you.
 
Split testing tools don't have to cost $100's of dollars (or pounds/euros/kroners for my European friends)... they can be free.

And to prove it I set out to build my own JavaScript split testing tool. FOrtunately someone had already written one. James Yu (https://twitter.com/jamesjyu) had already done it. I simply made a few updates and decided to share it with the world.

Here it is - the poor man's Optmizely. Hope you enjoy it.
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What do your page speed reports look like in Google Analytics? Time to optimise your page load times?
 
Interesting how brands are still getting this wrong....
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Scrolling doesn't suck... poor pagination does.
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This is like Google Analytics... on steroids (and no, not the GAS plugin either). If you have some development clout, I recommend checking this out.
 
Woot! SnowPlow 0.7.3 released! Great work +Alex Dean and many thanks +Robert Kingston  http://snowplowanalytics.com/blog/2013/02/15/snowplow-0.7.3-released/
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Yeap... here's another one, guys. Do as +Avinash Kaushik advocates - "Make love to your direct visitors."
 
My latest post about direct traffic sources and how you may be able to track people who directly share your URL over email or IM.
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I analysed browser fingerprints that I collected on my sites over a few months. In this post I show you why browser fingerprinting remains an unfeasible method for uniquely identifying visitors across the web.

Interestingly though, I believe there are some real applications for this method. I.e. cookieless tracking, tracking visitors wherever they go on the web.
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Writing code that solves peoples problems. IMO, this is one of the best ways you can contribute to the world and leave a legacy.
 
Very inspiring, though does it really need to feature Will.i.am?!
What most schools don't teach #programming #coding  
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Essential reading for web analysts employed at a company.
 
Why is it that you don't have a higher salary? Why is it that companies don't invest in becoming smarter (by paying you a higher salary :)?

It is simple. They have no idea how much you are worth. Or your skills. Or the data you use. Or the tools/systems/software/platforms you've deployed.

The dirty little secret of Big Data / Analytics is that it is woefully under-appreciated. Not because there isn't enough data or power in it. Because you have never shown in a compelling way that it is of value. 

+Jesse Nichols has proposed a formula for Return on Analytics (ROA). It is the topic of my latest post. And in classic Occam's Razor fashion not only do you get the formula, you also get a downloadable Excel model you can use to compute ROA for your own analytics investment!

GO: http://goo.gl/OQMRR
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Be careful about the filters you apply to your account - you might get dodgy data... !
 
An excellent post by +Yehoshua Coren about the dangers of implementing GA filters blindly.
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In their circles
72 people
Have them in circles
83 people
Александр Евдокимов's profile photo
abdallah alhakim's profile photo
Ash Nallawalla's profile photo
Javier Pérez's profile photo
Tama Sweetman's profile photo
Prince Ghuman's profile photo
max miller's profile photo
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Practical web analytics & optimisation tips
Introduction
Optimisation Beacon was created by Robert Kingston in 2010 as a medium to share knowledge and connect people in the web analytics and optimisation fields. Here you can find tools and tips to optimise your site. For more details see: http://www.optimisationbeacon.com/