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Khali Whatley
Works at Fin Communications
Attended University of Technology, Sydney
45 followers|1,970 views
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Khali Whatley

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'How Target Knew a High School Girl was Pregnant Before her Parents Did'. An interesting article that would have created a lot of public discussion around privacy... But I bet the Target statisticians were privately giving each other high fives for the accuracy of their data modelling.
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Khali Whatley

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Mari Smith originally shared:
 
Woweee - +Google+ +Google+ Your Business - awesome updates, particularly for business pages!! Latest improvements include, "You can now delegate up to 50 named managers as administrators for a page."

(ht +Al Remetch on FB!)
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Khali Whatley

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The networked society - this is just the beginning...
Giles Crouch originally shared:
 
Buckle up. We're in the networked society...and if all what we have today only took 15 years...well...
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Khali Whatley

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A fabulous set of assorted tips from +Seth Godin
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HOST Sydney launched 'The Butt St Choir' - an interactive Christmas card on site at Host featuring 50 members of staff performing Tchaikovsky's 'Dance of the Sugar Plum Fairy'.

The choir's performance utilises a multi-touch screen, allowing viewers to switch on and off the different vocal parts, to orchestrate a unique rendition of the song.

Host's digital team custom built the multi-touch screen using an infrared light plane of lasers and special made infrared sensitive cameras.
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Khali Whatley

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PR and customer service disaster by Ocean Marketing (behind the Avenger controller). Why do people still believe any PR is good PR?
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"In Washington DC , at a Metro Station, on a cold January morning in 2007, a man with a violin played six Bach pieces for about 45 minutes. During that time, approximately 2,000 people went through the station, most of them on their way to work.

After about four minutes, a middle-aged man noticed that there was a musician playing. He slowed his pace and stopped for a few seconds, and then he hurried on to meet his schedule.

About four minutes later, the violinist received his first dollar. A woman threw money in the hat and, without stopping, continued to walk. At six minutes, a young man leaned against the wall to listen to him, then looked at his watch and started to walk again.

At ten minutes, a three-year old boy stopped, but his mother tugged him along hurriedly. The kid stopped to look at the violinist again, but the mother pushed hard and the child continued to walk, turning his head the whole time. This action was repeated by several other children, but every parent - without exception - forced their children to move on quickly.

At forty-five minutes: The musician played continuously. Only six people stopped and listened for a short while. About twenty gave money but continued to walk at their normal pace. The man collected a total of $32.

After one hour: He finished playing and silence took over. No one noticed and no one applauded. There was no recognition at all. No one knew this, but the violinist was Joshua Bell, one of the greatest musicians in the world. He played one of the most intricate pieces ever written, with a violin worth $3.5 million dollars.

Two days before, Joshua Bell sold-out a theater in Boston where the seats averaged $100 each to sit and listen to him play the same music. This is a true story. Joshua Bell, playing incognito in the D.C. Metro Station, was organized by the Washington Post as part of a social experiment about perception, taste and people’s priorities.

This experiment raised several questions: In a common-place environment, at an inappropriate hour, do we perceive beauty? If so, do we stop to appreciate it? Do we recognize talent in an unexpected context? One possible conclusion reached from this experiment could be this: If we do not have a moment to stop and listen to one of the best musicians in the world, playing some of the finest music ever written, with one of the most beautiful instruments ever made…

How many other things are we missing as we rush through life?"
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Khali Whatley

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Britney Spears set to become the first person to have a million followers on Google+
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London ad agency, Mother is selling Psychic T-shirts in an effort to raise money for charity this holiday season.

Potentially unhappy customers are forewarned, in what might be the campaign's most prescient proclamation: "Destinies cannot be returned, refunded or exchanged."
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There seem to be a lot of 'Social Media Trends for 2012' lists this year. Here's one I enjoyed: Six Social Media Trends for 2012.
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In her circles
59 people
Have her in circles
45 people
Laurel Papworth's profile photo
Work
Occupation
Managing Director, Fin Communications
Employment
  • Fin Communications
    Managing Director, 2012 - present
  • Digital Democracy
    Account Manager, 2011 - 2012
  • Ma Mere
    Founder, 2008 - 2011
  • Institute of Actuaries of Australia
    Marketing Consultant, 2010 - 2010
  • Russell Investment Group
    Marketing Communications Manager, 2006 - 2009
  • Lavender
    Account Director, 2004 - 2006
Basic Information
Gender
Female
Story
Tagline
Managing Director, Fin Communications - Marketing Agency - Sydney, Australia
Introduction
I'm a marketing and communications specialist with experience providing strategic marketing counsel to a variety of organisations across a broad cross-section of industries including financial services, publishing, not-for-profit, government, telecommunications and beauty.

With a proven track record delivering strategic campaigns that directly improve client brand positioning, identity and cut through I also have invaluable commercial skills and insights gleaned from my time launching, growing and selling my own niche fashion retail website.

I currently run Fin Communications, a full-service marketing agency specialising in wealth management and financial services.

We offer a range of services from outsourced marketing solutions to 'do-it-yoursel with help' communications packages suitable for small to medium businesses.

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In addition, I am also the founder of an award-winning children's design blog.
Education
  • University of Technology, Sydney
    Communications (Public Communications), 1998 - 2000