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Ammon Johns
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Ammon Johns

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Starting soon ...
 
Bill and Ammon (+Bill Slawski  and +Ammon Johns   ) reprise their role as the "Wyld Stallyns" of SEO, with bodacious babe +Kristin Drysdale helping wrangle comments, and stop them chasing squirrels.  (okay, a more realistic goal: prevent them chasing too many squirrels).  +Terry Van Horne joins us to release more squirrels when Kristin isn't looking.

(No squirrels are harmed in the making of this program)


About Bill and Ammon's Bogus Hangout
This is not a polished, planned and scripted event.  This is a casual hangout with old friends and new, shared with all.  Somewhere around the halfway point, we'll post the link for anyone who wishes to come and join us (space permitting) allowing us to meet even more old and new friends.

The idea of pre-planning, a set topic, or even simply knowing who will be on the show this week?  All totally bogus.

Free Air-Guitars to all attendees (exact model and colour may vary with imagination)

Our general style is to issue uninvited invitations, naming folks we think might like a chat, without asking first if they are available (or willing). 

This week  our uninvited invitations have gone to +Tony Dimmock, +Steve Gerencser, +Lee Rickler, +Gina Fiedel, +Melissa Fach, and +Alexandra Riecke-Gonzales which will come as a surprise to all of them.   That's how we roll.     

As ever, we'll open up the invitations to all for any empty seats once the hangout has begun.  Feel free to jump in and not only join the conversation, but help steer it.

We have no idea yet who will actually turn up, and that's how we like it.  
Excellent!

#BeExcellent   #bogushangout   
This Hangout On Air is hosted by Bill and Ammon's Bogus Hangout. The live video broadcast will begin soon.
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Bill and Ammon's Bogus Xmas Hangout #48
Tue, December 22, 2015, 3:00 PM
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Wow, it is great to occasionally get a list like this and see familiar names and faces from the past.  There are many more who could have been on this list, of course, but it is nice nonetheless.
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Name dropper. ;)
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Starting very soon ...
 
Bill and Ammon (+Bill Slawski  and +Ammon Johns   ) reprise their role as the "Wyld Stallyns" of SEO, with bodacious babe +Kristin Drysdale helping wrangle comments, and stop them chasing squirrels.  (okay, a more realistic goal: prevent them chasing too many squirrels).  +Terry Van Horne joins us again to release more squirrels when Kristin isn't looking.

(No squirrels are harmed in the making of this program)


About Bill and Ammon's Bogus Hangout
This is not a polished, planned and scripted event.  This is a casual hangout with old friends and new, shared with all.  Somewhere around the halfway point, we'll post the link for anyone who wishes to come and join us (space permitting) allowing us to meet even more old and new friends.

The idea of pre-planning, a set topic, or even simply knowing who will be on the show this week?  All totally bogus.

Free Air-Guitars to all attendees (exact model and colour may vary with imagination)

Our general style is to issue uninvited invitations, naming folks we think might like a chat, without asking first if they are available (or willing). 

This week  our uninvited invitations have gone to +Fabrizio Ballarini, +John Moore, +Zara Altair, +Paul Flanagan, +Jeff Bond, and +Paula Allen.         

As ever, we'll open up the invitations to all for any empty seats once the hangout has begun.  Feel free to jump in and not only join the conversation, but help steer it.

We have no idea yet who will actually turn up, and that's how we like it.  
Excellent!

#BeExcellent   #bogushangout   
This Hangout On Air is hosted by Bill and Ammon's Bogus Hangout. The live video broadcast will begin soon.
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Bill and Ammon's Bogus Hangout #45
Tue, November 24, 2015, 2:00 PM
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Ammon Johns

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Starting in one hour:

Fundamentals of Online Marketing - SEO Fundamentals

For our 9th session, Vin and I are discussing the business side/case of SEO.  In session 7 we looked at the search engines side which is more about the algorithms and technical limitations.  In session 8 we discussed the searcher, and the human user side.  This time we look at the business side, and about getting actual business results.

This topic gets its own session because it is one of the most fundamental areas where people get SEO wrong.  SEO is simply one tool in a whole box of marketing tools that are there to help you get the job done.  But too many end up making SEO its own goal, where the business does things for SEO that actually get in the way of the business goals they were supposedly using SEO to attain.

In this session we look at practical and result-focused SEO for business, where doing business is paramount.

Join us.
 
GREAT!!! You Rank, Now What?

Series Recap
In Session 1 ( https://goo.gl/7Sklh2 )+Ammon Johns and I discussed the basics of what marketing actually is, and how you can use a well designed strategy to create the best tactical marketing plan for your business.

In session 2 ( https://goo.gl/JUnPLI ) we talked quite a bit about the importance of knowing who you are selling to, and how they buy what you sell.

Session 3 ( https://goo.gl/XX3vjT ) was an overview of what it means to have an online presence, as well as the fundamental components that make online marketing successful.

In session 4 ( https://goo.gl/7Aj8VZ ) we discussed why you need a website and the things you need to consider in order to make your website a business asset.

In session 5 (https://goo.gl/1pX9Mw) we went into a considerable amount of detail around content marketing, what is it, and how should it work. 

Session 6 ( https://goo.gl/wSufNl )  Ammon and I talked about the fundamentals of social media marketing.

In session 7 (https://goo.gl/JDL3d8) we discussed the fundamentals of SEO starting with insights into how to optimize for search engines. 

Session 8 ( https://goo.gl/kdGSDm ) was a continuation of the series within the series. We will tackle the side of SEO that I actually love. The actual user side.

In Session 9 (https://goo.gl/I3XumZ)  +Ammon Johns and I will be discussing the root of all marketing success, CONVERSIONS!!!

Hope to see you there!

#CMWVSEO
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Session 9 - SEO Fundamentals Optimize for Conversions
Wed, October 7, 2015, 1:00 PM
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The wonderful +Jeff Bond shared a perfect example of something I keep saying - that you don't ever want to be competing on price.  You want to be the business they are prepared to pay more to use, even when others are cheaper.

Here, open this in another tab if you can while I explain further > https://www.youtube.com/watch?v=qMxX-QOV9tI 

Now, some people look at me like I'm crazy when I say not to compete on price.  As if the very idea that someone wouldn't buy the cheapest thing is crazy or unrealistic.  However, the way we are all wired psychologically makes this true.

Go look in your wardrobe, on your shoe-rack, around your home, or in your garage.  Bet you see brands everywhere right, even though there are cheaper generic products available for all of those things.

You can buy generic trainers (running shoes) for $10, but I'm willing to bet you paid more in order to have a product you felt better about.  Is your TV from a branded manufacturer?

When we look at purchases of any kind, we don't look at price alone.  We look at value and value is a whole different thing.  When we buy a branded product, we are buying the value of that extra feeling that we know what we are getting in quality.  We are buying a product we feel better about, more secure about, and those are things we value, and so are willing to pay more (money) to get more (value).

In business, you almost always want to be the product they would rather buy even at the higher price.  To do that, focus on the value you deliver, and the values of your customers.  

Forget about the price tag.  Focus on the value.
 
CLIENTS ... are everything to #SmallBusiness
Give Respect ... Get Respect !!!

Referrals are the best form of advertising and marketing, thank you very much for your kind words Roberta :)

"I don't know any other inspector that would take the time to explain this other than you, Jeff. And I get it!!! Thanks and just keep doing what you are doing. While I appreciate the $50 credit, your rates are the best my clients can pay full price."

Thanks so much for your time.

Roberta 

p.s. I tried offering her $50 off the next inspection for a client and she told me no, THAT is what i'm talking about, things I talk with +Vincent Messina​​​​​ about, and hear +Ammon Johns​​​​​ say is key to effective marketing ... and 25 years of business experience proves it to be true !

cc: +Inspect.Net, Inc.

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Yes +Ammon Johns. The approach is similar, and it will be the same as long as I am involved with it. Your public advice is also worth to listen :)
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So, the other day, Vincent Messina shared an old post that gave 10 reasons why lawyers should not have a blog on their site.

Now, there's no shortage of post that are out of date, but this wasn't one of those.  The arguments given in the article made no sense, and held no water at all back in 2007 either.  But what really made this something to talk about is that its author apparently still stands by it.

(To be fair, it is every bit as good advice as it was when published - i.e. no good at all)

Those who know me will know that I'm not one of those who espouses blogging as the panacea to all search issues, or that says everyone should have a blog.  Quite the opposite, in fact.

My view is that every decision in marketing is important, and a part of your unique offering and positioning.  Whether to blog or not, where to host it if you do, what format it should have, and what voice or content it should have, are all unique decisions.  

Any advice that is not based on a deep and specific understanding of your business, and your position in your market, is just taking blindfolded potshots in the dark while spinning around and hoping for pure luck that it hits something you want it to.

So, I won't be arguing blindly that you should have a blog, and it shoud be on your website either.  I'll be trying to discuss some of the strengths of blogging, how effective multi-domain strategies work, the effects of single-domain brand, and many of the other factors that all come into play in this important set of decisions.
 
Should Your Blog Be on Your Site?
#WickedSmaht  Blab Chat
4 October 5PM EDT

Some people, even some giving supposedly professional advice to other professionals, think its better to have your blog hosted off of your website, especially if you're in professional services like a lawyer or healthcare provider.

Vincent Messina, +Ammon Johns, +David Kutcher and I don't think that's right, and we'll explain why in a live Blab video chat tomorrow that you're welcome to join (and join in on!).

We'll be on at 5pm EDT at http://stonet.co/blogsiteblab
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Aren't time zones a total pain? This will have to take the place of my bedtime reading tonight.

I do have a blog and it is on my website. However, I've only recently decided on why I have it and what voice (mine) it should have.

Interested in hearing the discussions on this. 
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It's that time again - +Bill Slawski +Terry Van Horne +Kristin Drysdale and I run our (sort of) weekly drop in clinic for conversation that is anything but clinical.

We never know where the conversation may go.  Heck, half the time we have no clue where it will start, never mind what tangents it may take.  We never know exactly who may join us.  Each week is a voyage of discovery, along the lines of a conversational mystery tour.

Come along for the ride.
 
Bill and Ammon (+Bill Slawski  and +Ammon Johns   ) reprise their role as the "Wyld Stallyns" of SEO, with bodacious babe +Kristin Drysdale helping wrangle comments, and stop them chasing squirrels.  (okay, a more realistic goal: prevent them chasing too many squirrels).  +Terry Van Horne joins us again to release more squirrels when Kristin isn't looking.

(No squirrels are harmed in the making of this program)


About Bill and Ammon's Bogus Hangout
This is not a polished, planned and scripted event.  This is a casual hangout with old friends and new, shared with all.  Somewhere around the halfway point, we'll post the link for anyone who wishes to come and join us (space permitting) allowing us to meet even more old and new friends.

The idea of pre-planning, a set topic, or even simply knowing who will be on the show this week?  All totally bogus.

Free Air-Guitars to all attendees (exact model and colour may vary with imagination)

Our general style is to issue uninvited invitations, naming folks we think might like a chat, without asking first if they are available (or willing). 

This week  we have no special invitations. That's just another part of the chaos.

As ever, we'll open up the invitations to all for any empty seats once the hangout has begun.  Feel free to jump in and not only join the conversation, but help steer it.

We have no idea yet who will actually turn up, and that's how we like it.  
Excellent!

#BeExcellent   #bogushangout   
This Hangout On Air is hosted by Bill and Ammon's Bogus Hangout. The live video broadcast will begin soon.
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Bill and Ammon's Bogus Hangout #40
Tue, September 29, 2015, 3:00 PM
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An Extraordinary Event

Some might say (with good reason) that every Bogus Hangout is an extraordinary event, or at least, that there is very little one might reasonably call "ordinary" in this series of conversational chaos.  Yet, this one really is a bit different.

Perhaps the first difference is simply that we've planned it in advance, which seems completely against our usual style for an unplanned and unscripted event.  Don't worry though, we have not planned out a topic, not anything else except who we have invited.

That, of course, is the second hugely notable difference.  I mean, we always have great guests (often they even turn up), but this is a line-up that turns heads.

+Bruce Clay and +Paula Allen  of +Bruce Clay, Inc., +Stoney deGeyter of +Pole Position Marketing, and +Christine Churchill of +KeyRelevance, LLC are people who (perhaps sadly) don't come together to chat every day where you can be a part of that conversation.

Along with the Bogus Hangout regulars of +Bill Slawski, +Terry Van Horne, +Kristin Drysdale and myself, this is an extraordinary hangout by any standards.

And that is why you are getting the advance notice for once.  This is one to put in the calendar, even if you are only making sure to catch the replay on youtube after the event due to prior engagements.

So, be there.  Be part of the event.  Be still hungover from the Holidays, and most importantly of all ... #BeExcellent  and #PartyOn  
 
Bill and Ammon (+Bill Slawski  and +Ammon Johns   ) reprise their role as the "Wyld Stallyns" of SEO, with bodacious babe +Kristin Drysdale helping wrangle comments, and stop them chasing squirrels.  (okay, a more realistic goal: prevent them chasing too many squirrels).  +Terry Van Horne joins us again to release more squirrels when Kristin isn't looking.

(No squirrels are harmed in the making of this program)


About Bill and Ammon's Bogus Hangout
This is not a polished, planned and scripted event.  This is a casual hangout with old friends and new, shared with all.  Somewhere around the halfway point, we'll post the link for anyone who wishes to come and join us (space permitting) allowing us to meet even more old and new friends.

The idea of pre-planning, a set topic, or even simply knowing who will be on the show this week?  All totally bogus.

Free Air-Guitars to all attendees (exact model and colour may vary with imagination)

Our general style is to issue uninvited invitations, naming folks we think might like a chat, without asking first if they are available (or willing). 

However, one of the greatest things about the Bogus Hangout is that we really have no rules (and if we did, we'd probably break them).  So for this very special January event, we've gone and organized guests in advance.  And these are some truly amazing guests.

Our stellar panel includes +Bruce Clay+Stoney deGeyter, +Christine Churchill, and +Paula Allen!

This is a rockstar lineup of SEOs that were rocking it in the 90s and are still rocking strong (with +Paula Allen and +Kristin Drysdale on hand to point and stare at all the old people).    

Don't let all the fancy names and the pre-planning fool you though.  This is still the beloved Bogus Hangout where the conversation is unscripted, unrehearsed, and may meander in all sorts of odd directions.

As ever, we'll open up the invitations to all for any empty seats once the hangout has begun.  Feel free to jump in and not only join the conversation, but help steer it.


#BeExcellent   #bogushangout   
This Hangout On Air is hosted by Bill and Ammon's Bogus Hangout. The live video broadcast will begin soon.
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Bill and Ammon's Jumbo January Bogus Hangout
Tue, January 5, 3:00 PM
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I'm certain the air guitars will be awesome!
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Google Q&A

Clever +Anton Shulke of +WebPromoExperts (дистанционное обучение) decided that with a chance to put questions to +Andrey Lipattsev, Search Quality Senior Strategist at Google, he'd like to let a few knowledgeable SEOs put forward the questions.  Thus, +Bill Slawski, +Jon Henshaw and I were let loose with free rein. 
 
This was a fairly deep discussion, with some very tricky issues touched on, so I'll simply break this down by the major question points.

3:00 Ammon asks, I imagine that there must have been many times where something that seemed like it would be a very reliable and informative signal of quality turned out to be much poorer and more noisy than anticipated.  Can you tell us about any one of those?

6:38 Jon asks, We know there is a balance between organic and advertising, but from SEO it seems organic is disappearing, how do you share the landscape?  Is organic disappearing behind advertising?

12:56 Bill asks, In the past you've had quality scores influence paid position, but also many patents reference quality scores.  Can you tell us what webmasters can do to improve quality scores?

17:43 Ammon asks How much does social feed into search?  We know that plusses and likes are not good signals, but what is the benefit to Google of having access to the Twitter firehose?

20:36 Ammon follows-up, Using site:twitter.com shows little results (equal to just a few days worth), is the main value in Twitter in detecting "burstiness" and temporal context change?

23:08 Jon asks, in the past Google often shared what they were targeting with spam, today it seems quieter.  Have you fixed all spam, or just not making as many examples?  What are unsolved issues you are still fighting?

29:50 Bill asks, Can you tell us how important you see the role of schema and structured data to Google?  How much markup should we be using?

32:55 Ammon follows up with, Given that markup for Authorship was only a small proportion of the overall corpus, and abandoned, is structured data markup also going to be a small proportion mainly of value simply to help train machine learning?

35:06 Jon asks, as Mobile increases, and things like Siri and Google Now give one answer, and as you said earlier that the idea of "ten blue links" is in the past, what does 2018 look like?

42:45 Ammon redirects, Sure in the past copyright meant once we published, if others wanted to reuse and repackage our information they paid us.  But answer boxes etc are sometimes seen to be taking away advertising money from publishers ...

45:29 Ammon redirects again, well, Google wants this traffic enough to be devising systems to provide those answers, to capture those users...

48:44 Bill asks, I was watching a workshop from the FTC and cross device tracking.  It opened up a new avenue of analytics and advertising I wasn't so aware of from the SEO side.  You can't turn the mic off on an android device ... you can hear what TV shows I watch and what music I listen to so you could track.  Is that the future of connectedness?

54:29 Ammon says, I've been joking in the side chat, but the amount of data Google have, they have made themselves the biggest, fattest target for the NSA, CIA, MI6, and every spy network in the world.  Its not that I don't trust Google as much as that I don't trust organisations to not put undue pressure on Google.  Until Google can float off into International waters in Carriers filled with datacenters...

56:00 Bill brings us the Google Aware project that was cancelled for being "too invasive".

56:25 Jon asks, bring it back to data, Google Analytics is so widely used, I'm surprised Google say they don't use this data for search quality.  Why?  Do you just not need it?

1:00:40 Bill asks, I've seen references to a "media consumption history" and how that could influence search results so what videos I'd watched might affect my search results...
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I must blame you all for keeping me up until 2:30 last night to finish to watch this but THANKS A LOT! Extremely interesting stuff, very constructive discussion as well on many different fronts. I was pleased you validated some points I've been recently working on especially on the future of search on mobile and structured data. Thanks +Andrey Lipattsev for being very transparent on every single question and obviously the "bulletproof-unbeatable" experts that asked what matters. 
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Just about to start ...
 
Bill and Ammon (+Bill Slawski  and +Ammon Johns   ) reprise their role as the "Wyld Stallyns" of SEO, with bodacious babe +Kristin Drysdale helping wrangle comments, and stop them chasing squirrels.  (okay, a more realistic goal: prevent them chasing too many squirrels).  +Terry Van Horne joins us again to release more squirrels when Kristin isn't looking.

(No squirrels are harmed in the making of this program)


About Bill and Ammon's Bogus Hangout
This is not a polished, planned and scripted event.  This is a casual hangout with old friends and new, shared with all.  Somewhere around the halfway point, we'll post the link for anyone who wishes to come and join us (space permitting) allowing us to meet even more old and new friends.

The idea of pre-planning, a set topic, or even simply knowing who will be on the show this week?  All totally bogus.

Free Air-Guitars to all attendees (exact model and colour may vary with imagination)

Our general style is to issue uninvited invitations, naming folks we think might like a chat, without asking first if they are available (or willing). 

This week  our uninvited invitations have gone to +Ben Fisher, +Craig Burton, +Laurie Varga, and +Manuel Saint-Victor.

As ever, we'll open up the invitations to all for any empty seats once the hangout has begun.  Feel free to jump in and not only join the conversation, but help steer it.

We have no idea yet who will actually turn up, and that's how we like it.  
Excellent!

#BeExcellent   #bogushangout   
This Hangout On Air is hosted by Bill and Ammon's Bogus Hangout. The live video broadcast will begin soon.
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Bill and Ammon's Bogus Hangout #42
Tue, October 13, 2015, 3:00 PM
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Sorry to have missed it :(
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Ammon Johns

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Just about to start ...
 
Bill and Ammon (+Bill Slawski  and +Ammon Johns   ) reprise their role as the "Wyld Stallyns" of SEO, with bodacious babe +Kristin Drysdale helping wrangle comments, and stop them chasing squirrels.  (okay, a more realistic goal: prevent them chasing too many squirrels).  +Terry Van Horne joins us again to release more squirrels when Kristin isn't looking.

(No squirrels are harmed in the making of this program)


About Bill and Ammon's Bogus Hangout
This is not a polished, planned and scripted event.  This is a casual hangout with old friends and new, shared with all.  Somewhere around the halfway point, we'll post the link for anyone who wishes to come and join us (space permitting) allowing us to meet even more old and new friends.

The idea of pre-planning, a set topic, or even simply knowing who will be on the show this week?  All totally bogus.

Free Air-Guitars to all attendees (exact model and colour may vary with imagination)

Our general style is to issue uninvited invitations, naming folks we think might like a chat, without asking first if they are available (or willing). 

This week  we have no special invitations. That's just another part of the chaos.

As ever, we'll open up the invitations to all for any empty seats once the hangout has begun.  Feel free to jump in and not only join the conversation, but help steer it.

We have no idea yet who will actually turn up, and that's how we like it.  
Excellent!

#BeExcellent   #bogushangout   
This Hangout On Air is hosted by Bill and Ammon's Bogus Hangout. The live video broadcast will begin soon.
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Bill and Ammon's Bogus Hangout #41
Tue, October 6, 2015, 3:00 PM
Hangouts On Air - Broadcast for free

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ah poo ...missed it due to being at an event.
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Ammon Johns

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SEO has three sides

There's the side of the technology itself, the part of the search engine and how it works, that define its capabilities and limitations.

Then there is the side of the searcher, the users of search, and precisely how they use search, and for what purposes.  The users are not always aware of how search works, may not be able to use its full capabilities, but conversely often create their own human workarounds for its limitations.

The third side is that of the web content, the publishers, and the businesses that wish to be found.

This third side is where we'll be devoting all of our attention this week in session 9 of our series on The Fundamentals of Online Marketing.

Vin has titled this session to focus on conversions, and that is apt.  However, there is more to this than just conversions.  Or put another way, conversions are not just about sales.  I talk a lot about micro-conversions.  Micro-conversions are those small sub-goals that simply have to happen before the main goal can be attained.

Seeing your listing in search results is one micro-conversion, but deciding to click on it out of all the other results is another micro-conversion.  Reading past the first paragraph is another micro-conversion.  Viewing a second page is yet another.  All of these micro-conversions, and many others, have to happen before someone can become a lead, or a customer.

We created a sort of 'series within a series' for sessions seven through nine.  We have divided them according to those three sides of SEO.  In session 7 we looked at how search works and the search engine side of things.  In session 8 we moved into the human/search user side.  Now in session 9 we move to why a business needs to care about those earlier 2 sides.  

How to make SEO work for your business and deliver on business needs and objectives.

I may even deep-dive into some of those trickier aspects of business, such as sites that want to be found for content, yet also want to make their money from putting that content behind a subscription.  Or how about sites that want to be found for many localities, but don't have local offices in all of those places (because, the internet)...

Don't miss it.
 
GREAT!!! You Rank, Now What?

Series Recap
In Session 1 ( https://goo.gl/7Sklh2 )+Ammon Johns and I discussed the basics of what marketing actually is, and how you can use a well designed strategy to create the best tactical marketing plan for your business.

In session 2 ( https://goo.gl/JUnPLI ) we talked quite a bit about the importance of knowing who you are selling to, and how they buy what you sell.

Session 3 ( https://goo.gl/XX3vjT ) was an overview of what it means to have an online presence, as well as the fundamental components that make online marketing successful.

In session 4 ( https://goo.gl/7Aj8VZ ) we discussed why you need a website and the things you need to consider in order to make your website a business asset.

In session 5 (https://goo.gl/1pX9Mw) we went into a considerable amount of detail around content marketing, what is it, and how should it work. 

Session 6 ( https://goo.gl/wSufNl )  Ammon and I talked about the fundamentals of social media marketing.

In session 7 (https://goo.gl/JDL3d8) we discussed the fundamentals of SEO starting with insights into how to optimize for search engines. 

Session 8 ( https://goo.gl/kdGSDm ) was a continuation of the series within the series. We will tackle the side of SEO that I actually love. The actual user side.

In Session 9 (https://goo.gl/I3XumZ)  +Ammon Johns and I will be discussing the root of all marketing success, CONVERSIONS!!!

Hope to see you there!

#CMWVSEO
This Hangout On Air is hosted by The Curious Marketer With Vin. The live video broadcast will begin soon.
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Session 9 - SEO Fundamentals Optimize for Conversions
Wed, October 7, 2015, 1:00 PM
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Will be there w/ you in spirit, +Ammon Johns et +Vincent Messina. Bonheur au toi!
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Internet Marketing Consultant
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Marketer, SEO, and Pioneer
Introduction
The common view I get from what others say about me is that I'm a long-timer of Internet marketing, well respected, and described as a mentor, expert, and guru, especially in relation to SEO and search marketing.
(See for what others say at http://www.ammonjohns.com/testimonials.html and http://uk.linkedin.com/in/ammonj )

Sometimes I feel I could describe all that to myself in one word: Old :o)

I've been commercially involved with the web since 1995 when I started building websites, first for myself and later for pay.  Through 1996 and '97 I was spending more and more time on working out how to get traffic and custom to sites. 

Following demand (what people were actually hiring me to do rather than what I advertised I did) I shut down my web design business in 1997 and became a full-time specialist in web promotion.

By 1998 I'd started to attract something of a following for my advice, help and general observations in one of the big forums of the day - MarketPositionTalk - which was run by Web Position Gold.

Later, I moved over to a new forum my old friend +Kim Krause Berg was starting at www.cre8asiteforums.com and there met a lot of new friends and seemed to gain even more of a following.

Across the years since then, I have had the opportunity to work with hundreds of clients, and to exchange views and ideas with hundreds of other SEOs, webmasters, and others.  I've had the honour of helping small businesses to be successful, and of helping successful businesses to become giants.

My approach is inherently practical yet with a high degree of creativity.  I love when a client can show me a problem and I can get to work on coming up with solutions that can blow your mind with the creative thinking, yet at the same time are so completely practical they seem obvious in hindsight.

Of course, I'm not just about my work.  I'm fascinated by psychology, passionate about many arts, and can rarely resist the opportunity to share a good pun ... or a bad one. 

In addition to this personal profile, you can also find me interacting through my business profile https://plus.google.com/+Ammonjohns/

I am also involved with Bill and Ammon's Bogus Hangout (an extremely casual but fun weekly Hangout on Air with no specific topic) and with The Codebreakers (examining memetic triggers and memetic effects in relation to marketing, media, and events)
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Internet Marketing Consultant since I was the only match for those words together
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