Profile

Cover photo
Ammon Johns
2,299 followers|494,104 views
AboutPostsPhotosVideos

Stream

Ammon Johns

Shared publicly  - 
 
The Funny Accents HOA

Not often you get a HOA that discusses global marketing stuff and yet features all British accents. :)

The Topic is all things Google, so we'll be taking a look at everything from the all-dominant search engine right on through YouTube to specific apps and features of G+.  One thing is absolutely certain: Google is the single most-important overall company when you are involved in any sort of Internet Marketing.

Perhaps a side-topic is just how powerful and influential Google have been allowed and able to become, where no email marketing can ignore Gmail, no mobile marketing can ignore Android, no search marketing can ignore Google search, etc, etc.  How much more of a monopoly can any company ever be expected to have over all forms of digital communication?
 
In our first show of 2015 we're tackling a biggie ... Google! Yep, nothing like starting the year as we mean to go on. For this Google Essentials show we'll take a look at Google and all the marketing tools they make available to small businesses, from Google+ to Drive and Gmail.

Sure, it's a pretty chunky topic but we think we've got a couple of chaps who can help us cut through the clutter and get to the good stuff.

The Guests
+Ammon Johns has been commercially involved with the web since back in 1995 and is enormously well respected in internet marketing and SEO circles. He's involved in a number of weekly HOA's and continues to consult with and help all types and sizes of business.
☞ Here's Ammon's website - http://goo.gl/NnLhzD

+martin shervington is a speaker, consultant and marketing psychologist. For the past couple of years he's practically lived on Google+ and continues to offer stacks of free advice and content to help people and their businesses across the globe.
☞ Here's Martin's blog - http://goo.gl/TaaP4

Your Hosts
+Lee Rickler WordPress and web developer, serial HOA'er
+Nick Rink Local marketing chap, BritPack, PYB Pathfinder

Your sponsors
+Hangout Staff

Important Links
☞ Main Event Page: http://goo.gl/I8wZ1s
☞ YouTube Channel: http://goo.gl/H51Em3

Please subscribe to our YouTube channel here: http://goo.gl/hj8eGe
This Hangout On Air is hosted by UK Biz Hangouts. The live video broadcast will begin soon.
Q&A
Preview
Live
UK Biz Hangouts : Google Essentials
Tomorrow, March 3, 9:30 AM
Hangouts On Air - Broadcast for free

1 comment on original post
6
Ammon Johns's profile photoZara Altair's profile photoDavid Amerland's profile photo
3 comments
 
+Zara Altair hear, hear.
Add a comment...

Ammon Johns

Shared publicly  - 
 
Must be my day for interesting psychology articles.  This one is particularly powerful ... and dangerous.

I've read more than a few works concerning the malleability of memory, and how easily suggestion can implant memories.  However, this case looks at giving subjects false memories of a crime they didn't commit, which you'd expect to create a resistance down to guilt or culpability factors.

Believe it or not, I have actually seen, on occasion, this sort of factor used in marketing.  There have been some quite well known TV commercials that cleverly played on common memory factors, and some 'aged' footage to suggest to viewers that they vividly recalled a product from their childhood that, in fact, hadn't been available.

Some while ago I also mentioned Cobra Beer, which is one of the most popular brands in England's many Indian Restaurants.  A surprising number of people claim to recall Cobra Beer from trips abroad to India, years before it was ever made.

In other words, it is always worth knowing how your mind can be abused, because you can be sure there will always be some that will use its quirks against you.
 
People Can Be Convinced They Committed a Crime That Never Happened

“All participants need to generate a richly detailed false memory is 3 hours in a friendly interview environment, where the interviewer introduces a few wrong details and uses poor memory-retrieval techniques.”

We saw that in the 1980's and 1990's with all the weird devil worship cases where good-willing interviewers actually caused kids to "remember" the weirdest crimes.

http://www.psychologicalscience.org/index.php/news/releases/people-can-be-convinced-they-committed-a-crime-they-dont-remember.html

  #psychology  

With photo by https://www.flickr.com/photos/lanier67/
View original post
17
2
todd l lebeauc's profile photoManuel Saint-Victor's profile photoSharon Jackson's profile photoVincent Messina's profile photo
15 comments
 
I've thought of that too, +Vincent Messina​. I suspect several of them are something of that nature but suspect many are not.

I don't have a specific scientific reason for thinking that. Just a gut feeling.
Add a comment...

Ammon Johns

Shared publicly  - 
 
 
Bill and Ammon ( +Bill Slawski  and +Ammon Johns   ) reprise their role as the "Wyld Stallyns" of SEO, with bodacious babe +Kristin Drysdale helping wrangle comments, and stop them chasing squirrels.  (okay, a more realistic goal: prevent them chasing too many squirrels).

About Bill and Ammon's Bogus Hangout
This is not a polished, planned and scripted event.  This is a casual hangout with old friends and new, shared with all.  Somewhere around the halfway point, we'll post the link for anyone who wishes to come and join us (space permitting) allowing us to meet even more old and new friends.

The idea of pre-planning, a set topic, or even simply knowing who will be on the show this week?  All totally bogus.

Free Air-Guitars to all attendees (exact model and colour may vary with imagination)

Our uninvited invitations to join us go out this time to +David Harry, +Terry Van Horne, +Christine DeGraff, +Sheila Hensley, +Carlos Fernandes and +John Mueller     

As ever, we'll open up the invitations to all for any empty seats once the hangout has begun.

We have no idea yet who will actually turn up, and that's how we like it.  
Excellent!

#BeExcellent   #bogushangout  
This Hangout On Air is hosted by Bill and Ammon's Bogus Hangout. The live video broadcast will begin soon.
Q&A
Preview
Live
Bill and Ammon's Bogus Hangout
Tue, February 24, 3:00 PM
Hangouts On Air - Broadcast for free

74 comments on original post
10
2
Rotimi Orimoloye's profile photoPeter Hatherley's profile photoZara Altair's profile photoJason Darrell's profile photo
5 comments
 
Love the cap +Ammon Johns and especially your tagline +Bill Slawski  #beexcellenttoeachother  
Add a comment...
 
In a couple more hours, it will be that time of the week again.

The time where I carefully examine all the really important issues of the week, try to identify the burning questions on people's minds, and then completely forget all of that stuff to instead talk about whatever nonsense arises in an unscripted conversation.

Considering that +Vincent Messina is to join us this week, there might be a little discussion of where (and how much) social media fits into the overall marketing of a small business, or we might just talk about whether head-size is a possible new metric we can correlate to SEO results.  Only time will tell. :)
 
Bill and Ammon ( +Bill Slawski and +Ammon Johns  ) reprise their role as the "Wyld Stallyns" of SEO, with bodacious babe +Kristin Drysdale helping wrangle comments, and stop them chasing squirrels.  (okay, a more realistic goal: prevent them chasing too many squirrels).

About Bill and Ammon's Bogus Hangout
This is not a polished, planned and scripted event.  This is a casual hangout with old friends and new, shared with all.  Somewhere around the halfway point, we'll post the link for anyone who wishes to come and join us (space permitting) allowing us to meet even more old and new friends.

The idea of pre-planning, a set topic, or even simply knowing who will be on the show this week?  All totally bogus.

Free Air-Guitars to all attendees (exact model and colour may vary with imagination)

Our uninvited invitations to join us go out this time to +Carlos Fernandes+Vincent Messina and +Mark Traphagen

As ever, we'll open up the invitations to all for any empty seats once the hangout has begun.

We have no idea yet who will actually turn up, and that's how we like it.  
Excellent!

#BeExcellent   #bogushangout  
This Hangout On Air is hosted by Bill and Ammon's Bogus Hangout. The live video broadcast will begin soon.
Q&A
Preview
Live
Bill and Ammon's Bogus Hangout
Tue, February 10, 3:00 PM
Hangouts On Air - Broadcast for free

80 comments on original post
7
Pam Adger's profile photoAmmon Johns's profile phototodd l lebeauc's profile photo
4 comments
 
Anything that says "12 yr old Scotch, neat" works for me +Ammon Johns; anything else would be mere a mere #mocktailrecipe  
Add a comment...

Ammon Johns

Shared publicly  - 
 
I know that many of my friends and contacts in the USA are not great with the geography of the UK, so I thought I'd share this totally legit map to help.
48
9
Kiran McGoldrick's profile photoSonja Hassler's profile photoPadraig Ó Raghaill's profile photoShirley Hope's profile photo
30 comments
 
Proof at last +Aaron Segal!! Thanks also +Kiran McGoldrick ';D)
Add a comment...
Have him in circles
2,299 people
Tony Lawrence's profile photo
Sam Osuyi's profile photo
โอทอป พื้นบ้านล้านนา OTOP Lanna's profile photo
Rob Woods's profile photo
Carmen Rojas's profile photo
Ulrike Haiden's profile photo
Dimitrina Lyutskanova's profile photo
A Honest Review Of's profile photo
Dennis Yu's profile photo

Ammon Johns

Shared publicly  - 
 
With a prominent h/t to +Pam Adger who shared this with me, I foremost ask people not to just think this is sports news.

This is a powerful story about humanity, manners, and respect

It just happens to occur in relation to basketball, but don't let that blind or dissuade you from discovering its application to life and society generally.
 
Steve Hartman on a gesture that was bigger than who won or lost the game
"When I'm an old man I'll still be thinking about this," said a player on the opposing team
View original post
16
2
Alexandra Riecke-Gonzales's profile photoRon Serina's profile photoJohn Kellden's profile photoStephanie Calahan's profile photo
5 comments
 
Like +Ammon Johns said this is a lesson.

Manners, honor, respect and humanity should be job one.     
Add a comment...

Ammon Johns

Shared publicly  - 
 
A well-written, thoughtful expose of the psychology of a Call To Action that is certainly worth the read.
To know the psychology of the call to action is to be a wizard of conversion optimization because psychology drives the entire science and art of conversion optimization.
17
1
Hart GA's profile photoRotimi Orimoloye's profile photoAmmon Johns's profile photoTony McCreath's profile photo
10 comments
 
Thanks very much +Rotimi Orimoloye.  I deeply appreciate the confidence.  Of course, confidence and track-record are the trickier aspects at times of the success of conversions.  Until you have trust from a reader, your promises are just the words of a stranger at best.

We can certainly use many elements of design and convention to create more confidence, but trust is still something each page must earn, or never realise its full potential. 
Add a comment...
 
Critical Influence

The words "influence" and "influencer" are bandied around readily in recent times.  A thousand blog posts spew eloquent but empty rhetoric about how to become an influencer.

For example, take this one from +Social Media Today:  http://www.socialmediatoday.com/content/google-how-become-influencer

Now, leave aside all irony of how few followers the author has on the platform discussed or how little engagement is garnered.  Assume he does far better for clients and let it slide.

Fame or popularity alone do not make one truly influential, while some of the most influential people in the world go unrecognised as they dictate and advise on global policies of all kinds.

No, what deserves the real focus is the blind, unsupported assertion that everyone needs to be an 'influencer'.

Quote: "Not only is it essential that you understand the capabilities that Google+ offers you and your business but it is also critical for your continued professional success that you do everything in your power on Google+ to position yourself as an influencer. It will carry you and your business to new heights."

Now, there are some ways and areas where influence is important to your business.

It matters that your sales people influence buyers to sign quickly and on better deals than they otherwise might have.

It matters that your customer service team can actually influence future policy, and not just be apologetic mouthpieces for empty platitudes.

But beyond that, what the heck use is being an 'influencer' really?  

You influence your employees?  Of course you do, you're their boss/manager.

You influence people to buy from you?  Oh wow, you've just discovered Marketing, but not yet discovered it already has a name.

You influence your market (Competition)?  Well, that's a really poor and distant second to having no real competition, or maybe keeping your mouth shut and not continually giving them your ideas.

He'd have been a lot better off cutting the whole piece down to the tiny bit that was right in all his assertions:

"it is also critical for your continued professional success that you do everything in your power on Google+ to position yourself"

Positioning is critical, but what as, is dependant on your market and your business.  

Influence is usually a red herring, most-often spouted by the kind of people whose only success is getting follower numbers, and thus have a desperate need to make it sound like it meant something or had value.

How influential would you call the CEO of McDonalds?  Yet you've most likely bought from McDonalds.  How influential do you actually need to be?  You don't.  What you need to be to be successful is successful, which means spending less time chasing the latest buzzwords, and more time focusing on marketing, being what the customer needs and wants.

Because when was the last time you said to yourself, "Oh I really wish someone would come and influence me right now"?
32
4
Neil Robertson UK's profile photoStephanie Sims's profile photoZara Altair's profile photoVincent Messina's profile photo
35 comments
 
+Ammon Johns Agreed. I have a habit of being a little imprecise with my language :)

Rather than "being an influencer is one particular skill-set" what I intended was "becoming an influencer is usually due to the result of one having a mix of particular skills, desires and motivations".

I also agree it's a result or a side effect :)
Add a comment...
 
Semantics - some basics

There are many forms of semantics, and additionally, there are many related fields of study.  

Essentially, Semantics is all about meaning and is often mostly about the meaning of words, or the meaning behind the words, if you prefer.  The phrase that Google gave us was "Things, not Strings" - understanding what the words apply to or describe rather than simply recognizing the words in a string.  But many use semantics (too broadly) to talk about meanings not actually in the words at all.

There's the tricky ways that syntax and context can dramatically change the meanings of words.  How about the way that a sarcastic tone can completely reverse the meaning of the words used?  Look at how quotation marks around a word can suggest the word is not meant in the usual manner, (as should always be the case for a Search "Ninja" for instance).  

Pragmatics is the field that looks at the effects of context on meaning.

The field of Semiotics may look more specifically at metaphor and analogy in meaning that is not precisely 'in the words'.  If I'm feeling a little low today, it is a metaphor, not that I'm standing in a hole or have moved downhill.

Then there is Proxemics which is a lovely word I think, and studies the meaning of space, like how things relate by how close to each other they are.  In the real world this is largely about why the Butcher's shop is close to the Baker's, and far away from the sewage plant.  However, in the online world, proximity has even more dimensions, especially in link proximity - how many link steps to get from an adult site to a blog about gardening may often show unnatural relationships and invite further scrutiny for spam.  There's also that while a link might only have the anchor text "Click here", we know that the paragraph before or after it probably gives the link meaning and context.

So, this whole 'Semantics' stuff is not as simple as you might have thought.

(This post is an extract from my comments on an #isoosichat  HOA with +David Amerland in April 2014 - https://plus.google.com/events/c4m6nk4i5hp4e5k5nn9qel8ar54 )
25
7
Zara Altair's profile photoWilliam Harvey's profile photoTeodora Petkova's profile photoJeffrey Lapin's profile photo
14 comments
 
I agree +Ammon Johns yet what I was pointing out is that most definitions include it under that umbrella
Add a comment...
 
I wouldn't take the 11 minutes as a firm guarantee, but I would guarantee that whatever minutes it takes are not wasted.  It'll have you thinking (and thus self-learning) for a lot longer.
 
Vision - It is a little 11 minute short read on Medium.com > The evening read.

Vision we often hear of people of vision, although how do we define vision, is it an idea? A dream? Is it an actionable outcome? Martin Luther King famously said “I have a dream” http://bit.ly/1zkttCA although his dream was very quickly cut short. http://bit.ly/1DQHjkB Hitler had a vision for Germany, you could say he had a plan of action, a broken action, but an action all the same. http://bit.ly/1zvRkEh Vision is clouded, we have saying of viewing a world through rose coloured glasses. http://bit.ly/1ItHTLx We have a tendency as humans as well to buy into the more fluffy, or happier side of life. This self imposed bias, helps us deal with the everyday stresses we all face as entities consisting in micro ecosystems of culture. We find ethics being used constantly as a pawn in a game of business attention.  In our pursuit of not being just another unknown face in an ever increasing crowd, narcissism & ego are playing ever increasing roles within society.  
Vision we often here of people of vision, although how do we define vision, is it an idea? A dream? Is it an actionable …
4 comments on original post
6
todd l lebeauc's profile photoKristin Drysdale's profile photoPadraig Ó Raghaill's profile photoAmmon Johns's profile photo
6 comments
 
Ah, now for those types, its a 15 second read, as ever. ;)
Add a comment...

Ammon Johns

Shared publicly  - 
 
This should be one heck of a discussion, with a lot of not only interesting questions, but also important ones...
 
Love is in the air

As we get distracted by all of the heart shaped candies, chocolates, and jewelry, we should step back to ask ourselves why? Why are we so focused on the things that represent love rather than the love itself? 

Continuing our conversation about the meme of princesses, +The Codebreakers are going to take a deep dive into the objectification culture we are living in, which has invaded not only our notion of the self (and others) but also our notion of love. Is the media to blame for the continued development and expansion of objectification culture?

Or is it all just a struggle for power?

The objectification of women can be traced throughout history, before the media had the presence it has in our society today. So do our views on love, the self, and others have less to do with the media and more to do with struggles of power, security, and our biological need to reproduce? And if it is a struggle for power, what indicates the powerful from the weak? Does a powerful woman fit the same mold as a powerful man? Are princesses the epitome of the powerless woman or are they an archetype that is attempting to transition with the power shifts seen in current culture?

Join us for a lively discussion about objectification, Valentine's Day, the power struggle, and I'm sure much, much more. If you're curious, here's some materials we're using as references for this particular episode:

Engagement Rings are a Scam: I got it: http://youtu.be/N5kWu1ifBGU
Objectification Theory (scholarly article so I apologize for all the jargon!): http://onlinelibrary.wiley.com/doi/10.1111/j.1471-6402.1997.tb00108.x/abstract
The perfect body by decade: http://www.huffingtonpost.com/2014/02/05/perfect-body-change-beauty-ideals_n_4733378.html
#LikeAGirl: https://www.youtube.com/watch?v=XjJQBjWYDTs
Dove Real Beauty Sketches: http://realbeautysketches.dove.us/

Meet the #CodeBreakers   :
(In alphabetical order)

+Alexandra Riecke-Gonzales 
Super Power -> Communication

+Ammon Johns 
Super Powers-> Strategist, Visibility Control, Protector of Lawns

+Amy Harrison 
Super Power -> Humor, Wordsmith 

+Christopher Vogelmann 
Super Power -> Engagement, Funnies and Gamification

+Craig Calvert 
Super Power -> Psychology and Psychometrics 

+David Wells 
Super Power -> Philosophical and Sociological Analysis

+DENNIS N. DUCE 
Super Power -> Engagement, Creativity, and Misspelling 
G+: http://goo.gl/G6Nrj5

+Eric Enge 
Super Power -> Data Analysis 

+Gina Fiedel 
Super-Powers -> Perception, Vision-creation

+Michael Sutton 
Super Power -> Entrepreneurship 

+Phil Bowyer 
Super Power -> Rule-breaking!

+Stephanie Sims 
Super Power -> The Number Whisperer

#PandemicCode  
This Hangout On Air is hosted by The Codebreakers. The live video broadcast will begin soon.
Q&A
Preview
Live
Pandemic Code: Slave to Love
Wed, February 11, 3:00 PM
Hangouts On Air - Broadcast for free

222 comments on original post
7
2
Frank Gainsford's profile photoAlexandra Riecke-Gonzales's profile photo
Add a comment...
 
A very unexpected (barring a quick heads-up) and deeply appreciated mention today in the midst of a fantastic piece about critical thinking.

+Rand Fishkin wrote also about the vital importance of scepticism in SEO.  He and +Padraig Ó Raghaill are both making points that you need to not just hear, but also apply.  Be sceptical, be inquisitive, and don't let people push your buttons with buzzwords and things you want to hear.

The thing with SEO isn't how it changes, it is how so many superficial changes dominate the conversation and distract from the core.

The biggest issue in SEO is people's attitude to SEO.  That they let FUD (Fear, Uncertainty, Doubt) obfuscate the fact it is simply a method of Marketing, and in doing so, forget all they know of marketing to create 'cargo cult' rituals and practices.
 
What has fundamentally changed in SEO since the beginning?

Nothing! Computer Science thinking with a masters degree
Wisdom it would seem is difficult to find — Sunday is always a prelude to burnt toast, it seems Sunday’s provide the imm…
32 comments on original post
12
Kevin Burns's profile photoBrian Shea's profile photoPadraig Ó Raghaill's profile photo
9 comments
 
Although pudding is made from more than hot air and that is all I hear. Mutterings of sheep with little actual foundation of understanding or knowledge. Typically a lack of parental guidance and education. Other times you just cannot fix stupid.
Add a comment...
People
Have him in circles
2,299 people
Tony Lawrence's profile photo
Sam Osuyi's profile photo
โอทอป พื้นบ้านล้านนา OTOP Lanna's profile photo
Rob Woods's profile photo
Carmen Rojas's profile photo
Ulrike Haiden's profile photo
Dimitrina Lyutskanova's profile photo
A Honest Review Of's profile photo
Dennis Yu's profile photo
Work
Occupation
Internet Marketing Consultant
Story
Tagline
Marketer, SEO, and Pioneer
Introduction
The common view I get from what others say about me is that I'm a long-timer of Internet marketing, well respected, and described as a mentor, expert, and guru, especially in relation to SEO and search marketing.
(See for what others say at http://www.ammonjohns.com/testimonials.html and http://uk.linkedin.com/in/ammonj )

Sometimes I feel I could describe all that to myself in one word: Old :o)

I've been commercially involved with the web since 1995 when I started building websites, first for myself and later for pay.  Through 1996 and '97 I was spending more and more time on working out how to get traffic and custom to sites. 

Following demand (what people were actually hiring me to do rather than what I advertised I did) I shut down my web design business in 1997 and became a full-time specialist in web promotion.

By 1998 I'd started to attract something of a following for my advice, help and general observations in one of the big forums of the day - MarketPositionTalk - which was run by Web Position Gold.

Later, I moved over to a new forum my old friend +Kim Krause Berg was starting at www.cre8asiteforums.com and there met a lot of new friends and seemed to gain even more of a following.
Bragging rights
Internet Marketing Consultant since I was the only match for those words together
Basic Information
Gender
Male