Profile

Cover photo
Ammon Johns
2,411 followers|513,289 views
AboutPostsPhotosVideos

Stream

 
Later today, things get Bogus again...

We never know where the conversation will take us, nor even who will join the conversation to begin with.  Why not join us and help decide?
 
Bill and Ammon ( +Bill Slawski  and +Ammon Johns   ) reprise their role as the "Wyld Stallyns" of SEO, with bodacious babe +Kristin Drysdale helping wrangle comments, and stop them chasing squirrels.  (okay, a more realistic goal: prevent them chasing too many squirrels).

About Bill and Ammon's Bogus Hangout
This is not a polished, planned and scripted event.  This is a casual hangout with old friends and new, shared with all.  Somewhere around the halfway point, we'll post the link for anyone who wishes to come and join us (space permitting) allowing us to meet even more old and new friends.

The idea of pre-planning, a set topic, or even simply knowing who will be on the show this week?  All totally bogus.

Free Air-Guitars to all attendees (exact model and colour may vary with imagination)

Our uninvited invitations haven't gone out this time, as (frankly) we are really bad at planning and organizing.  However, that just means more open seats right from the start, right?    

As ever, we'll open up the invitations to all for any empty seats once the hangout has begun.

We have no idea yet who will actually turn up, and that's how we like it.  
Excellent!

#BeExcellent   #bogushangout  
This Hangout On Air is hosted by Bill and Ammon's Bogus Hangout. The live video broadcast will begin soon.
Q&A
Preview
Live
Bill and Ammon's Bogus Hangout
Tue, April 7, 3:00 PM
Hangouts On Air - Broadcast for free

18 comments on original post
10
Laurie Varga's profile photoAmmon Johns's profile photoJohn Moore's profile photoMarilyn Moore's profile photo
9 comments
 
+Ammon Johns - Thank you kindly.
Add a comment...
 
We need our children to have far more stories of women entrepreneurs, and indeed of women in the tech industries. http://www.ted.com/talks/dame_stephanie_shirley_why_do_ambitious_women_have_flat_heads
Dame Stephanie Shirley is the most successful tech entrepreneur you never heard of. In the 1960s, she founded a pioneering all-woman software company in the UK, which was ultimately valued at $3 billion, making millionaires of 70 of her team members. In this frank and often hilarious talk, she explains why she went by “Steve,” how she upended the expectations of the time, and shares some sure-fire ways to identify ambitious women …
13
1
Kristin Drysdale's profile photoAmmon Johns's profile photoRandy Milanovic's profile photoJan Kearney's profile photo
7 comments
 
As I suspected +Ammon Johns (pats on the head)
Add a comment...

Ammon Johns

Shared publicly  - 
 
Bogus time again...
 
Bill and Ammon ( +Bill Slawski  and +Ammon Johns   ) reprise their role as the "Wyld Stallyns" of SEO, with bodacious babe +Kristin Drysdale helping wrangle comments, and stop them chasing squirrels.  (okay, a more realistic goal: prevent them chasing too many squirrels).

About Bill and Ammon's Bogus Hangout
This is not a polished, planned and scripted event.  This is a casual hangout with old friends and new, shared with all.  Somewhere around the halfway point, we'll post the link for anyone who wishes to come and join us (space permitting) allowing us to meet even more old and new friends.

The idea of pre-planning, a set topic, or even simply knowing who will be on the show this week?  All totally bogus.

Free Air-Guitars to all attendees (exact model and colour may vary with imagination)

Our uninvited invitations haven't gone out this time, as (frankly) we are really bad at planning and organizing.  However, that just means more open seats right from the start, right?    

As ever, we'll open up the invitations to all for any empty seats once the hangout has begun.

We have no idea yet who will actually turn up, and that's how we like it.  
Excellent!

#BeExcellent   #bogushangout  
This Hangout On Air is hosted by Bill and Ammon's Bogus Hangout. The live video broadcast will begin soon.
Q&A
Preview
Live
Bill and Ammon's Bogus Hangout
Tue, March 24, 4:00 PM
Hangouts On Air - Broadcast for free

37 comments on original post
4
Jason Darrell (Zebedeerox)'s profile photoAmmon Johns's profile photo
2 comments
 
Hey, if Saint George gets a day, its only fair the dragons get one too ;)  We'll have some tea and sympathy in your absence.
Add a comment...

Ammon Johns

Shared publicly  - 
 
Foundation to Empire is fittingly titled in its reference to Asimov, as well as the all-important fact that any structure built needs firm foundations.  The larger or taller the structure, the stronger and deeper those foundations must be.

Your business venture is nothing but a gamble unless it is likewise founded solidly in the firmament of marketing.  It all has to begin with the market - before the product, not after.

Understanding the market, knowing what people want, and how much, lets you build and tailor a product that is simply built to sell.  Then all you need is the awareness.

Join us on Wed March 25th for a lively discussion about strong foundations, how to build them how to maintain them, and how to use them to support the empire you want to build.
 
 The friendly curmudgeon and wyld stallion of Google+.+Ammon Johns, pioneer online marketer, brings his wisdom and expertise to building your web presence empire. Without a strong and deep foundation your empire will collapse. 
Responding Yes or Maybe will set a reminder so you can catch the replay.)

Watch live at Actation Now! http://actationnow.com/this-weeks-zap/
*Hashtag: #MWZlive * Please use for your tweets and when sharing out the show.

Like the topic? Know someone that will enjoy it? Invite your friends! 

Love the show? Become a patron for just $1 a month.http://www.patreon.com/ZaraAltair

About Ammon:
Tagline
Marketer, SEO, and Pioneer
Introduction
The common view I get from what others say about me is that I'm a long-timer of Internet marketing, well respected, and described as a mentor, expert, and guru, especially in relation to SEO and search marketing.
(See for what others say at http://www.ammonjohns.com/testimonials.html and http://uk.linkedin.com/in/ammonj )

Sometimes I feel I could describe all that to myself in one word: Old :o)

I've been commercially involved with the web since 1995 when I started building websites, first for myself and later for pay.  Through 1996 and '97 I was spending more and more time on working out how to get traffic and custom to sites.  

Following demand (what people were actually hiring me to do rather than what I advertised I did) I shut down my web design business in 1997 and became a full-time specialist in web promotion.

By 1998 I'd started to attract something of a following for my advice, help and general observations in one of the big forums of the day - MarketPositionTalk - which was run by Web Position Gold.

Later, I moved over to a new forum my old friend +Kim Krause Berg was starting atwww.cre8asiteforums.com and there met a lot of new friends and seemed to gain even more of a following.
Bragging rights
Internet Marketing Consultant since I was the only match for those words together.

If you came to the show and commented in the events page, you will be put in a notification circle to be invited to future shows.
Host +Zara Altair  created *The Midweek Zap*to help you develop an online strategy that works for you and your business. You are here!
Go to Actation Now! website to view all original events plus articles to help you create and sustain your web presence. 
This Hangout On Air is hosted by Zara Altair. The live video broadcast will begin soon.
Q&A
Preview
Live
Midweek Zap - Foundation to Empire
Wed, March 25, 3:00 PM
Hangouts On Air - Broadcast for free

152 comments on original post
8
William Rock's profile photoZara Altair's profile photoHart GA's profile photo
5 comments
Hart GA
+
1
2
1
 
I am very interested as to +Ammon Johns approach as I have come to view the growth of a business as a highway system... But I digress...
Add a comment...
 
If you aren't already following my friend +Tony Dimmock then you may recall him from one of +Bill and Ammon's Bogus Hangout or a few other hangouts we've done together.  The thing is, he's put together a truly phenomenal collection of SEO related resources.

This is a must read and bookmark for those interested in SEO generally.
9
2
Jason Darrell (Zebedeerox)'s profile photoTony Dimmock's profile photoCoach G Moore's profile photoZara Altair's profile photo
8 comments
 
Thanks for exploding my inbox +Ammon Johns :) I was going to add a "Bogus Hangouts" section, but figured visitors may think it's, well, bogus.

So instead, I've add your Stallyns performance with +Bill Slawski to the main HO's section, 'cos it should have been there in the first place. 'Nuf said? Besides, I prefer wine not swine ;)
 
+Vincent Messina - suspicious? Oh, every single day :)
+Jason Darrell - OCD, ADHD, you name it, soon there'll be sections for all-the-things ;)
+Zara Altair :) I'm feeling the heat now..
Add a comment...

Ammon Johns

Shared publicly  - 
 
Triumphantly Bogus

In the coming +Bill and Ammon's Bogus Hangout I thought that, since we never ask permission to invite people anyway, why not reach out to a few of the people I am really not sure will accept the invitation.

So, I sent invites to old friend +Mick Sharpe (who always pleads bandwidth issues in the past on other shows), +Jason Darrell (whom I'm simply long overdue to chat with), and +Hart GA (who has often posted comments that make me certain there's a person I'd really enjoy some chat with behind the avatar).

Add in the lovely and delightful +Sherrill Duce whom we all see too little of these days, and our elusive seeming old pal +Carlos Fernandes and its already an amazing list if only half of them turn up.

So, then, I turned the awesome up to 11 and invited +Teodora Petkova as well!
 
Bill and Ammon ( +Bill Slawski  and +Ammon Johns   ) reprise their role as the "Wyld Stallyns" of SEO, with bodacious babe +Kristin Drysdale helping wrangle comments, and stop them chasing squirrels.  (okay, a more realistic goal: prevent them chasing too many squirrels).

About Bill and Ammon's Bogus Hangout
This is not a polished, planned and scripted event.  This is a casual hangout with old friends and new, shared with all.  Somewhere around the halfway point, we'll post the link for anyone who wishes to come and join us (space permitting) allowing us to meet even more old and new friends.

The idea of pre-planning, a set topic, or even simply knowing who will be on the show this week?  All totally bogus.

Free Air-Guitars to all attendees (exact model and colour may vary with imagination)

Our uninvited invitations this week go out to: +Jason Darrell +Mick Sharpe +Hart GA +Teodora Petkova +Carlos Fernandes and +Sherrill Duce (We don't promise any of these will attend, but that's who we are flinging unexpected invitations to this week).

As ever, we'll open up the invitations to all for any empty seats once the hangout has begun.

We have no idea yet who will actually turn up, and that's how we like it.  
Excellent!

#BeExcellent   #bogushangout  
This Hangout On Air is hosted by Bill and Ammon's Bogus Hangout. The live video broadcast will begin soon.
Q&A
Preview
Live
Bill and Ammon's Bogus Hangout
Tue, March 17, 4:00 PM
Hangouts On Air - Broadcast for free

52 comments on original post
6
Hart GA's profile photoZara Altair's profile photoSherrill Duce's profile photoAmmon Johns's profile photo
11 comments
 
Yeah, totally understand that, +Sherrill Duce.  We have our fingers crossed anyway. :) 
Add a comment...
Have him in circles
2,411 people
Jodi Kaplan's profile photo
Probusiness's profile photo
Bang Fani's profile photo
Nisar khan's profile photo
Peter Chayney's profile photo
John Ledford's profile photo
Nicky Whiting's profile photo
Matt Staton's profile photo
Valerie MacLeod, MBA's profile photo
 
In my recent post ( http://goo.gl/c7CqjZ ) about the #lemmingism  aspects of all the fuss about Google's imminent changes to mobile search, several commenters on the post said that the articles were still important to really telling business how important mobile friendly options are today.

I'd agree ... if they were not picking entirely the wrong ammunition for that particular fight.

Instead, they should be looking to other sources, such as the latest study from Pew

http://www.pewinternet.org/2015/04/01/us-smartphone-use-in-2015/

10% of Americans own a smartphone but do not have broadband at home, and 15% own a smartphone but say that they have a limited number of options for going online other than their cell phone. Those with relatively low income and educational attainment levels, younger adults, and non-whites are especially likely to be “smartphone-dependent.”

Smartphones are widely used for navigating numerous important life activities, from researching a health condition to accessing educational resources. Lower-income and “smartphone-dependent” users are especially likely to turn to their phones for navigating job and employment resources.

Of course, perhaps they don't like the accuracy of this data pointing out that only 1% of American housholds with a combined income of $75k fit into the 'smartphone dependant' category compared to the 12% of African-Americans and 13% Latino figures.

But the following figures are important:


62% of smartphone owners have used their phone in the past year to look up information about a health condition.

57% have used their phone to do online banking.

44% have used their phone to look up real estate listings or other information about a place to live.

43% to look up information about a job.

40% to look up government services or information.

30% to take a class or get educational content.

18% to submit a job application.


Please do also take note of one of the reasons I keep saying that responsive design is not a panacea, and that a huge part of being 'mobile friendly' is in reducing the code of all sorts that you make them download.

Nearly half (48%) of smartphone-dependent Americans have had to cancel or shut off their cell phone service for a period of time because the cost of maintaining that service was a financial hardship. In addition, 30% of smartphone-dependent Americans say that they “frequently” reach the maximum amount of data that they are allowed to consume as part of their cell phone plan, and 51% say that this happens to them at least occasionally.
Nearly two-thirds of Americans now own a smartphone. 19% of Americans rely to some extent on a smartphone for internet access, but the connections to digital resources that they offer are tenuous for many of these users.
18
3
John Moore's profile photoJeff Bond's profile photoNina Trankova's profile photoJeremy Schooley's profile photo
7 comments
 
It will be interesting to see if this stat changes next year..

"49% of smartphone owners experience content that they are trying to access not displaying properly on their phone at least on occasion, with 10% saying that this happens to them “frequently.”
Add a comment...

Ammon Johns

Shared publicly  - 
 
Lemmingism in SEO

If lemmingism is not already a word, then I take delight in saying it is long overdue to become one.  I define it as hastening to follow the crowd, even into great peril, against all rational thought and sensibility.

We've seen lemmingism in practice a great deal over the years in SEO, and it is so prevalent at times that you yourself, dear reader may have fallen into it's grip at times without realising.

The latest case of lemmingism is in regards to the upcoming 'Mobile Friendly' ranking factors.  

Article after article after article (never mind all the social media posts sharing each of those articles) are filled with haste and imperative without one slight sign of actual thought involved.

It all began with a Google announcement ( http://goo.gl/joqjNq ) in February which said:

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices

Now, this is not 'out of the blue' or unprecedented.  Google had made similar but less extensive changes to smartphone search results much earlier. ( http://googlewebmastercentral.blogspot.co.uk/2013/06/changes-in-rankings-of-smartphone_11.html ).  However, that one didn't use the SEO trigger phrase of 'ranking factors' and merely said:

To improve the search experience for smartphone users and address their pain points, we plan to roll out several ranking changes in the near future that address sites that are misconfigured for smartphone users.

But in both cases this affects mobile search, not all search.

Let me repeat that so we are clear

Google have announced that when you are searching using a mobile device it is finally going to try to send you to a result that works on the mobile device you are currently using, and down-grade the listings for sites you can't fully use.

This is so incredibly obvious a move, perhaps the fuss is simply because people can't quite comprehend that this was not a factor of mobile search in the first place.

Unfortunately, Lemmingism.

Rather than see this as the non-issue it should be, a thousand wannabe SEOs who'se experience should obviously be limited to installing a plugin on wordpress have been writing story after story about how huge this is.

Despite the fact that it isn't.

Make no mistake, this is a huge update that will affect billions of searches.  But only because mobile search is that big.  It has been said before that mobile search is now about half of all search and is still growing.

Everytime you use your mobile device to search for a location, a map for a postcode or zip code, or look for a nearby coffee bar, a pub, etc, you add to that statistic.

But this is still an algorithm update about mobile search and not desktop or default search results.

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results

Now, I have said before that this could, feasibly, have a 'knock-on' effect on general search results.  If people had been sharing your articles via mobile a lot then you might have less mobile users find your site and tweet about it or whatever.

But guess what?

If your site doesn't work well for mobile users, how many of them are likely going to be tweeting and sharing the link to a site that they can't access?

The same number that have been likely to before it was a ranking factor: none.

If your site sucks on mobile, then having less mobile users arrive on it specifically from mobile search might lower your traffic, but it is very unlikely to lower your conversions or shares.  It simply means less of the people who thought your site absolutely sucked will be coming.

Apart from that, and as a nudge to what we all already knew from other announcements (That mobile use is really significant today), the whole update is non-News, and largely a non-issue.

Enough of the lemming-style rushing around about it now please.
28
3
Ammon Johns's profile photoStephanie Sims's profile photoStefan Wölfel's profile photoElaine Nieberding's profile photo
46 comments
 
Ultimately, looking at where mobile visits appear in your process is a lot more important than how much.  

Where a business is entirely virtual, such as information, news, community, etc then mobile (smartphone) use can be a significant proportion of your overall business at all stages.  Even SaaS business can, if built for it, have significant daily use from smartphones at least checking the dashboards and notifications.

When a business is selling goods and services however, mobile (smartphone) users are more commonly only at the peripheral parts of the business, first discovery, or last check before physical contact.  Unless your attribution models are very good, it may often seem that mobile users are never converting, and unimportant.  The truth is more often that the mobile visits either prime the conversion of desktop or at least support it.

One thing that is certain is that having your site be accessible and useful to mobile users is more significant and important than having a social media presence.  

If you have a twitter account, and your site doesn't work well with mobile, you probably have your priorities out of line.
Add a comment...

Ammon Johns

Shared publicly  - 
 
Roll your own Free Data SEO Dashboard the +Jan-Willem Bobbink way with this superb roundup of several great free tools and how to bring them all into one reporting option.

The lessons learned from this project can be used to add in other free data exports, and to truly customize your reports for your own needs.
 
Data driven SEO: getting detailed insights by using Free Tools
Small or big SEO projects, all will benefit from a structured approach. Build a data dashboard and get insights by using a few free tools.
View original post
12
Brian Jensen's profile photo
 
Nice post. SEO Tools is a definite time saver. I liked how he mentioned Social Crawlitics for social data. Another handy tool that can quickly compile both social and link data is Netpeak Checker.
Add a comment...
 
Viral Partners somehow sounds like what keeps an STD clinic in business, more than someone who keeps getting into relationships they can't sustain.

Be that as it may, today's show from +The Codebreakers is all about serial monogamists and others one could describe as addicted to love, or at least, feeling the need to always be in a relationship, even if they are never good at finding the right relationship to be in.

This may seem like a huge departure from our usual subjects, but is it?  Are not many of the same drives and pressures at play in relationships as in other things we choose to be a part of?

Tune in today to see +The Codebreakers team members breaking the code of bad relationships, and the triggers that can cause people to keep making the same mistakes in their choices, over and again...
 
Pandemic Code: Viral Partners

Unlock the mystery of Attachment Theory with +Craig Calvert, +Kristin Drysdale, +Stephanie Sims, and +Grizwald Grim to examine why some people are content to stay with one partner, while others bounce from one person to the next, seeming to be in an ever-lasting search for happiness and security.

-------------------------

What is Attachment Theory?

Attachment theory suggests early interactions with parents lead to the formation of attachments that reflect self-perceptions and a measure of one's self-worth. This foundation leads to expectations about intimate relationships and is so deeply rooted in cognitive conditioning that it affects relationships for the rest of one's life.

Three Main Attachment Styles:

Secure Attachment:
Ambivalent Attachment:
Avoidant Attachment:   

Tune in to discover your own attachment style and, most importantly, learn more about the factors that promote attachment security and relational well-being so you can stop bouncing and start really loving your life.

Additional conversation on the topic of finding the love of your life, see:
https://youtu.be/R9RXfByXMwA with +CJ Liu    

Meet the #CodeBreakers :
(In alphabetical order)

+Alexandra Riecke-Gonzales 
Super Power -> Communication

+Ammon Johns 
Super Powers-> Strategist, Visibility Control, Protector of Lawns

+Amy Harrison 
Super Power -> Humor, Wordsmith 

+Christopher Vogelmann 
Super Power -> Engagement, Funnies and Gamification

+Craig Calvert 
Super Power -> Psychology and Psychometrics 

+DENNIS N. DUCE 
Super Power -> Engagement, Creativity, and Misspelling 

+Eric Enge 
Super Power -> Data Analysis 

+Gina Fiedel 
Super-Powers -> Perception, Vision-creation

+Grizwald Grim 
Super Power -> Philosophical and Sociological Analysis

+Kristin Drysdale 
Super Power -> Connection, Diplomacy

+Michael Sutton  
Super Power -> Entrepreneurship 

+Stephanie Sims 
Super Power -> The Number Whisperer

+Thomas E. Hanna | BlogPhoto.tv
Super Power -> Grammar Avenger, Solar-Powered Cranium 
 
#PandemicCode   #AttachmentTheory    
This Hangout On Air is hosted by The Codebreakers. The live video broadcast will begin soon.
Q&A
Preview
Live
Pandemic Code: Viral Partners
Sat, March 21, 4:00 PM
Hangouts On Air - Broadcast for free

62 comments on original post
7
2
Kristin Drysdale's profile photovanaporn chonburi's profile photoAlexandra Riecke-Gonzales's profile photo
 
Super copy, +Ammon Johns! You sure you don't want in the panel?  
Add a comment...

Ammon Johns

Shared publicly  - 
 
A very Happy Birthday is wished to my dear friend +Bill Slawski today.

He moved all the way to San Diego just to have better weather to enjoy his birthdays in, so I hope its a fine day.

Happy Birthday, Bill.
15
Ics ICStation's profile photoAlexandra Riecke-Gonzales's profile photoBill Slawski's profile photoZara Altair's profile photo
8 comments
 
Happy birthday +Bill Slawski!
Add a comment...

Ammon Johns

Shared publicly  - 
 
Local SEO is the topic of the day, as I re-share 2 very useful posts that deal with two of the big factors people struggle with.

First up, +Darren Shaw gives us a share of an article on those all important reviews  looking specifically at reviews from non-customers.  http://goo.gl/hWf6KE 

Quote:
what about reviews from people other than your customers, clients, or patients?  How legitimate are those reviews?  Do they have their place in the world when the odds are slim that your customers will ever speak up?  How about when review sites don’t even have policies against non-customer reviews?


Then we have +Tihomir Petrov's post sharing a survey from several 'Local SEO experts' that looks at citations  http://goo.gl/cvI47i

Quote:
Welcome to the latest update of the Expert Citation Survey. This survey aims to dig deep into the world of local search citations, and we’ve enlisted the help of 22 local search experts to provide their insights and opinions on the importance, the effectiveness and the relevance of local search citations in 2015. 


Footnote:  Sometimes surveys of ranking factors are misleading where radically different opinions can create a middle-ground that actually nobody agreed with.  This is an endemic problem with the annual 'Ranking Factors' surveys generally.
10
2
SEO SERPS's profile photoAmmon Johns's profile photoJason T. Wiser's profile photoFrank Gainsford's profile photo
6 comments
 
that's a lot of info there. +Ammon Johns 
Add a comment...
People
Have him in circles
2,411 people
Jodi Kaplan's profile photo
Probusiness's profile photo
Bang Fani's profile photo
Nisar khan's profile photo
Peter Chayney's profile photo
John Ledford's profile photo
Nicky Whiting's profile photo
Matt Staton's profile photo
Valerie MacLeod, MBA's profile photo
Work
Occupation
Internet Marketing Consultant
Story
Tagline
Marketer, SEO, and Pioneer
Introduction
The common view I get from what others say about me is that I'm a long-timer of Internet marketing, well respected, and described as a mentor, expert, and guru, especially in relation to SEO and search marketing.
(See for what others say at http://www.ammonjohns.com/testimonials.html and http://uk.linkedin.com/in/ammonj )

Sometimes I feel I could describe all that to myself in one word: Old :o)

I've been commercially involved with the web since 1995 when I started building websites, first for myself and later for pay.  Through 1996 and '97 I was spending more and more time on working out how to get traffic and custom to sites. 

Following demand (what people were actually hiring me to do rather than what I advertised I did) I shut down my web design business in 1997 and became a full-time specialist in web promotion.

By 1998 I'd started to attract something of a following for my advice, help and general observations in one of the big forums of the day - MarketPositionTalk - which was run by Web Position Gold.

Later, I moved over to a new forum my old friend +Kim Krause Berg was starting at www.cre8asiteforums.com and there met a lot of new friends and seemed to gain even more of a following.
Bragging rights
Internet Marketing Consultant since I was the only match for those words together
Basic Information
Gender
Male