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Ammon Johns
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We're coming up for session 4 of the HOA show so good it broke +Mick Sharpe and his #mickspicks  

Well, okay, he says he needed a break, but Vin and I are totally taking it that he ran out of superlatives to describe our shows with.

Okay, seriously now:

Our series of The Fundamentals of Online Marketing is meant to be an easily digestible entire crash-course in all the things that are fundamental and essential to marketing online.

This week we are at Session 4 and discussing Qualities of an Effective Business Website.  Its a big topic, but Vin has a head that's up to it.

Whether you build websites, own a website, or simply want to one day have a website, there's stuff in here for you.  We'll be talking about everything from where a website fits in the overall marketing mix, what one can do for your bottom dollar (its not just about sales and income), right on to the most common mistakes of website design and usage.

Come join us for the show, because for now, you can no longer watch it vicariously just through +Mick Sharpe's awesome reviews. :)
 
How you design your website depends largely on what you expect the website to do for your business.

Series Recap
In session 1 +Ammon Johns and I discussed the basics of what marketing actually is, and how you can use a well designed strategy to create the best tactical marketing plan for your business.

In session 2 we talked quite a bit about the importance of knowing who you are selling to, and how they buy what you sell.

Session 3 was an overview of what it means to have an online presence, as well as the fundamental components that make online marketing successful.

To continue our series, in session 4, Ammon and I will talk about your business website. 

Topics
- Why you need a website?
- What your website needs to do for you
- Designing your website for your audience
- Website content

My view is that your website, in most cases, is the center of your marketing plan, because really everyone will want to see it before they hire you.

It doesnt matter if you are found online or offline, in the end, all roads will point back to your website.

Because of this, you cannot ignore the fundamentals, nor can you blow this part of your marketing plan off by using one of those "easy to use" templates.

Ammon and I are not going to teach you how to build a website. We are going to help you understand the key components of an effective website, so that whether you or a designer builds your site, it works to produce results for your business.

Hope to see you there!

#CMWVBusinessWebsite
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+Pam Adger LMAO!!! yes you could.
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Another week of open access to come and chat with +Bill Slawski, +Terry Van Horne, +Kristin Drysdale and I, along with whichever other guests may arrive.  
 
Bill and Ammon (+Bill Slawski  and +Ammon Johns   ) reprise their role as the "Wyld Stallyns" of SEO, with bodacious babe +Kristin Drysdale helping wrangle comments, and stop them chasing squirrels.  (okay, a more realistic goal: prevent them chasing too many squirrels).  +Terry Van Horne joins us again to release more squirrels when Kristin isn't looking.

(No squirrels are harmed in the making of this program)


About Bill and Ammon's Bogus Hangout
This is not a polished, planned and scripted event.  This is a casual hangout with old friends and new, shared with all.  Somewhere around the halfway point, we'll post the link for anyone who wishes to come and join us (space permitting) allowing us to meet even more old and new friends.

The idea of pre-planning, a set topic, or even simply knowing who will be on the show this week?  All totally bogus.

Free Air-Guitars to all attendees (exact model and colour may vary with imagination)

Our general style is to issue uninvited invitations, naming folks we think might like a chat, without asking first if they are available (or willing). Of course, these are completely uninvited and unexpected invitations to those named, so any or all of them may be unavailable.  That's just another part of the chaos.

This week, Ammon asked Terry and Kristin if they wanted to invite guests for the show.  The names of +Steve Gerencser +Debra Mastaler and +Patricia Skinner were all mentioned very quickly, but at the time of writing this, I don't know if any of them were formally invited (until now).  We shall soon find out.

As ever, we'll open up the invitations to all for any empty seats once the hangout has begun.  Feel free to jump in and not only join the conversation, but help steer it.

We have no idea yet who will actually turn up, and that's how we like it.  
Excellent!

#BeExcellent   #bogushangout   #all
This Hangout On Air is hosted by Bill and Ammon's Bogus Hangout. The live video broadcast will begin soon.
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Tue, June 23, 3:00 PM
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LOL! That's right. Building a life with happiness in mind. =D
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"Average US Reading Level by Grade:
Country: 3.3
Pop: 2.9 (tie)
Rock: 2.9 (tie)
R&B/Hip Hop: 2.6"

+Kristin Drysdale +Aaron Segal +Vincent Messina 
We've all heard the assertions that popular music is getting dumber and dumber, but is there any truth to that statement? Look to the numbers to find out.
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empty concepts into huge long words, or GPlus posts. something very familiar about that to me.
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The Johns brothers back together again for a Curry Night.  (Don't worry, the food was a lot more appetising than these beloved miscreants).
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Bon appetite. A votre santé!
 ·  Translate
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This week +Bill Slawski +Kristin Drysdale +Terry Van Horne and I are giving invitations to +Jason T. Wiser (who wanted to share a story during the recent +RightStart Websites event at the +Oceanside Chamber of Commerce) and to +Gina Fiedel, +Mary Iannotti, and +Mike Bayes who were interested in what it might be.  

We also always try  to save a seat for old friends +John Mueller and +John Moore but we have to see how it goes, as is true of almost everything in the delightful chaos of the #BogusHangout  
 
Bill and Ammon (+Bill Slawski  and +Ammon Johns   ) reprise their role as the "Wyld Stallyns" of SEO, with bodacious babe +Kristin Drysdale helping wrangle comments, and stop them chasing squirrels.  (okay, a more realistic goal: prevent them chasing too many squirrels).  +Terry Van Horne joins us again to release more squirrels when Kristin isn't looking.

(No squirrels are harmed in the making of this program)


About Bill and Ammon's Bogus Hangout
This is not a polished, planned and scripted event.  This is a casual hangout with old friends and new, shared with all.  Somewhere around the halfway point, we'll post the link for anyone who wishes to come and join us (space permitting) allowing us to meet even more old and new friends.

The idea of pre-planning, a set topic, or even simply knowing who will be on the show this week?  All totally bogus.

Free Air-Guitars to all attendees (exact model and colour may vary with imagination)

Our general style is to issue uninvited invitations, naming folks we think might like a chat, without asking first if they are available (or willing). Of course, these are completely uninvited and unexpected invitations to those named, so any or all of them may be unavailable.  That's just another part of the chaos.

This week's Uninvited Invitations go out to +Jason T. Wiser, +Gina Fiedel, +Mary Iannotti, and +Mike Bayes though until the second I wrote this list, none had any idea they were invited.  We'll see who jumps in to join us.

As ever, we'll open up the invitations to all for any empty seats once the hangout has begun.  Feel free to jump in and not only join the conversation, but help steer it.

We have no idea yet who will actually turn up, and that's how we like it.  
Excellent!

#BeExcellent   #bogushangout   #all
This Hangout On Air is hosted by Bill and Ammon's Bogus Hangout. The live video broadcast will begin soon.
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Bill and Ammon's Bogus Hangout #28
Tue, June 16, 3:00 PM
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Absolutely, +Patti Pokorchak.  One of the many fun things of this series of chats is that it is so fluid and spontaneous.  No matter who we name, all are invited each week, and serendipity rules the day. 
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I've never been keen on eBooks generally.  I think any book with less than 200 pages is for kids for a start, and most eBooks struggle to even reach 80+ without including an awful lot of illustrations, pictures and charts.  Then there's the whole issue of loving the tactile element of a good book.

However, this ebook deserves a mention because it has some very interesting people among its main contributors.  It is still too short for me to view it as a proper book, but that's fine, as it is priced more like a magazine at just $3.  It is long enough that I value just the time it takes to read it as higher than the negligible fee.

Better yet, from Monday to Friday you can download it free!

I think this makes it an obvious 'must read' for the week.
 
New Book... Disruption: How Successful People Use Social Media for Business  A collaborative work featuring words of wisdom from +Gina Fiedel, +Vincent Messina, +David Kutcher, +Jodi Kaplan, +Christine DeGraff and many more. 

Get it now: http://goo.gl/pdCjmh

#amazonkindle   #socialengagement  

$3 regular, or $0 Mon-Fri this week.

I'm flying to Atlanta today, so may not be able to chat until late tonight.
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Rofl - you are responsive and quick, +Frank Gainsford. I'll give you that. =D

I'm not certain that what I was saying is the same thing that you perceived, though what you wrote in your reply is much more meaningful than something my comment warranted.

I appreciate the up-grade. You are an angel.♥ 
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Great quick-fire session, but that guest +Lany Sullivan invited really gets on my nerves. :)
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+Rotimi Orimoloye Glad you enjoyed it!
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The Fundamentals of Online Marketing,
Session 3: What it Means to Have an Online Presence > https://plus.google.com/events/ca90evq4i4le4sasc859mer5990 

One final teaser before this critical discussion first airs later today...

It is easy to think that Online Presence is a scale that runs roughly from zero to Google.  That the opposite of a great online presence is no presence at all.  However, you never have that choice.  Anyone can post a review of your business online, even if your business itself is not listed anywhere.  

Your brand is not what you say about it.  Your brand is what others are saying about your business, even behind your back.
 _Especially_ behind your back.

That is partly why we are talking about Online Presence, and not just online visibility or find-ability.  Your online presence is a balance of visibility, reputation and that special 'x-factor' of relationship.

This isn't a run of the mill discussion filled with cute soundbites and a few fluffy quotables.  +Vincent Messina and I are delving deep into the practical and problematic topics and bringing it all back to the most important part of all: How to do better, make more money, and be more successful with your customers.

#marketing   #business   #all  
 
Many do online marketing wrong, because you dont know what it means to have an online presence.

In our last discussion, +Ammon Johns talked at a high level about the importance of knowing who you are selling to. This was the follow up, to the discussion on marketing and marketing strategy because really, if you dont know and understand who your market is, you dont have an effective strategy.

Now we start to get into the meat of our series on The Fundamentals of Online Marketing.

Session 3 will be a discussion centered around 4 topics:

1 - A brief history of online marketing
2 - Absolute Value - a quick summary of how people buy based on what other people say about you, not what you say about you
3 - Key Components of an Online Presence
4 - Dont forget Offline as a complement to Online 

Our goal will be to help you understand the essential components of an effective online presence, and how these components work together to help you market your business online.

Hope to see you there!

#CMWVOnlinePresence
This Hangout On Air is hosted by The Curious Marketer With Vin. The live video broadcast will begin soon.
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Session 3 - Overview of What it Means to Have an Online Presence
Wed, June 24, 1:00 PM
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How to Make a Terrible First Impression

So, I recently decided to switch Broadband providers from +TalkTalk Business to +Plusnet.  The site was easy to use, the numbers all added up, and the order was painless.  On confirming the order, we immediately got a follow-up email, and this was followed by details through the post.  Superb.

But come the day of the switch, when I'd cancelled a load of work and an event, and it all goes horribly wrong.

There we are, waiting at home for the installer, and time is going by.  We haven't had the hardware through the post as it had been said, but I'd thought that perhaps that was merely because, with some extensive advertising campaigns, +Plusnet may have simply decided to have the installation engineer do the lot.  But we decide to telephone, just in case.

Obviously, what follows is a lot of ringing, automated answering, and waiting in a queue, which we have sadly come to expect of all these (don't laugh) "communications" companies.  However, perseverance pays off and we eventually get through.

Only to discover that +Plusnet have screwed up.  Despite the system obviously registering the order enough to send us emails, post additional details, arrange an installation, and of course, set up the direct debit on the bank details, apparently this doesn't mean the system has told anyone inside the company to send the modem, or the engineer as promised.  

Now, it seems to me that if I were designing a system, the confirmation of date of install would come only after confirmation from the correct department.  i.e. you have the details of when it will be installed only after the department that has to do it has received the order and confirmed the possibility.

However, if I wanted to design a system designed to fail and create issues, I'd probably go with what +Plusnet seem to have - fully automated emails and postal confirmations that have never gone into the correct part of the system.  Because, y'know, installation departments are psychic.  They'll know they are supposed to install it when the frustrated customer complaints arrive, right?

Upshot is that the changeover didn't happen.  Couldn't possibly have happened, and no system was in place to warn us of a problem until it was already too late.  A day of work screwed, with the additional joys of now having to repeat the whole thing.  In two weeks time, I have to put aside another day of work and again arrange to spend hours sat waiting for an engineer who may or may not arrive...

Their slogan is "We'll do you proud"

Hah!
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It did take a whole year for Time Warner to admit my connection problems were because the wire was broken (there was water in it) and to send a guy with actual cable and a biga$$ drill to run a new wire through the wall.

Oh, and bonus hand holding (not an idiom), by one of the clowns they sent. I bet you guys didn't get that.
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We changed the date for this.

I'm changing broadband providers and while it all should be done and dusted before the original date of this Wednesday evening (my time), there was always the slim chance it might not be, or at least, not be fully stabilised and optimised.

Rather than take the chance of some unplanned last-minute technical issue, right when its too late for our viewers to make other plans, +Vincent Messina and I decided it was better to play it entirely safe, and move to this new date next week.

I'm sincerely sorry if this causes any inconvenience to anyone.
 
Many do online marketing wrong, because you dont know what it means to have an online presence.

In our last discussion, +Ammon Johns talked at a high level about the importance of knowing who you are selling to. This was the follow up, to the discussion on marketing and marketing strategy because really, if you dont know and understand who your market is, you dont have an effective strategy.

Now we start to get into the meat of our series on The Fundamentals of Online Marketing.

Session 3 will be a discussion centered around 4 topics:

1 - A brief history of online marketing
2 - Absolute Value - a quick summary of how people buy based on what other people say about you, not what you say about you
3 - Key Components of an Online Presence
4 - Dont forget Offline as a complement to Online 

Our goal will be to help you understand the essential components of an effective online presence, and how these components work together to help you market your business online.

Hope to see you there!

#CMWVOnlinePresence
This Hangout On Air is hosted by The Curious Marketer With Vin. The live video broadcast will begin soon.
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Session 3 - Overview of What it Means to Have an Online Presence
Wed, June 24, 1:00 PM
Hangouts On Air - Broadcast for free

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In my virtual and real diary :)
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Lovable Nightmares

One of the hardest won lessons in my career has been that many of the people you can like the most can also be the biggest nightmares to ever work with.  Conversely, I've done some fantastic work with or for people that I didn't like so much on the personal level.

The fact is that many of us love an underdog.  There's something about a lame duck that is still game for any challenge that just seems to resonate with the human spirit (us hairless apes).  But when it comes to business, the tiny dog that always picks laughable fights with bigger dogs that don't know how to react to this yapping thing they could swallow in one bite is not a smart bet.

I may be more prone to this in some ways than others.  On the personal level I love a disruptor, a person unafraid to challenge the status quo.  I like people who are personal, and passionate, even when it makes them make personal decisions instead of rational ones, and rant where reason would get better results.  And I'll give a soft-hearted wry smile to a lame duck every single time.

But there are only so many times you can let a likeable but unreasonable person drag your name or reputation, directly or indirectly, into their PR nightmares.  There is only so much 'cuteness' in the chihuahua that aggressively plays the rottweiler.  Then the novelty wears off and you are faced with the fact it is just an unpleasant, unrealistic, unruly, and undisciplined, mutt that is savagely psychotic, and only tolerated because it is so ineffectual.

If you have a friend who is the 'lovable rogue', forever tilting at windmills and railing at things with passion, and above all, you know they are 'wrong' but they are such fun with it that you laugh, do yourself a huge favour, and keep the friendship far away from your business, so that you might keep the friendship.

The people you like are the hardest to work with, in many cases, because you allow them so much leeway.  You only get into situations where you wish you'd had a contract, or a better defined one, or had stuck to your guns, with your friends - because with the folks you don't like there was no temptation or expectation otherwise.

I'm not saying never work with friends or family.  But I am saying always, always, work to professional standards, and that's often far more easily remembered with people we don't like enough to be tempted otherwise.

Have standards, and stick to them.  Anyone you work with, or for, should be working with you because they respect your work, your ethics, and those standards.  Anyone who wants to work with you at a friend level without that professionalism, is obviously someone who wants that leeway and forgiveness of a friendship ... and that will be an issue somewhere down the line.
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+Ammon Johns Oh, thank you for the links — I love that website! Nevertheless, calling them standard tropes doesn't diminish my belief that if YOU were to write about them, using the real-life business world and not TV fiction as your setting, you would produce something profoundly new.

If you need inspiration, consider Joel (Arthur) Barker, the futurist who publicized the whole concept of paradigm shifts with his books and videos. The idea of a ruling paradigm came from Thomas Kuhn's work, "The Structure of Scientific Revolutions," published in 1962. While Kuhn's observations pertained to the realm of science, Barker innovated by applying it to business and life in general. And he made a huge impact and name for himself in the process.

Seriously, I hope you consider writing some kind of book. It would be worth reading, because you rarely open your mouth without saying something quotable that makes me think. And +Kristin Drysdale and I would be happy to write glowing reviews, even without getting a cut (wouldn't we, Kristin?). :)
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The 'online' part of Online Marketing

In the third installment of the "Fundamentals of Marketing Online" series, +The Curious Marketer With Vin takes us to the topic of "Online Presence".  We'll be talking about what an online presence really means, in its many different forms, and how it can and should integrate holistically with your offline marketing and business practices.

We'll talk about creating a website that serves as your Global HQ online, as well as how to manage satellite presences in other sites and social networks.

Most of all, we'll be talking about what works, and how to make it work better.
 
Many do online marketing wrong, because you dont know what it means to have an online presence.

In our last discussion, +Ammon Johns talked at a high level about the importance of knowing who you are selling to. This was the follow up, to the discussion on marketing and marketing strategy because really, if you dont know and understand who your market is, you dont have an effective strategy.

Now we start to get into the meat of our series on The Fundamentals of Online Marketing.

Session 3 will be a discussion centered around 4 topics:

1 - A brief history of online marketing
2 - Absolute Value - a quick summary of how people buy based on what other people say about you, not what you say about you
3 - Key Components of an Online Presence
4 - Dont forget Offline as a complement to Online 

Our goal will be to help you understand the essential components of an effective online presence, and how these components work together to help you market your business online.

Hope to see you there!

#CMWVOnlinePresence
This Hangout On Air is hosted by The Curious Marketer With Vin. The live video broadcast will begin soon.
Q&A
Preview
Live
Session 3 - Overview of What it Means to Have an Online Presence
Wed, June 24, 1:00 PM
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Excited 👍👏😆😄👌 with the curious marketer sounds intriguing 
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Internet Marketing Consultant
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Marketer, SEO, and Pioneer
Introduction
The common view I get from what others say about me is that I'm a long-timer of Internet marketing, well respected, and described as a mentor, expert, and guru, especially in relation to SEO and search marketing.
(See for what others say at http://www.ammonjohns.com/testimonials.html and http://uk.linkedin.com/in/ammonj )

Sometimes I feel I could describe all that to myself in one word: Old :o)

I've been commercially involved with the web since 1995 when I started building websites, first for myself and later for pay.  Through 1996 and '97 I was spending more and more time on working out how to get traffic and custom to sites. 

Following demand (what people were actually hiring me to do rather than what I advertised I did) I shut down my web design business in 1997 and became a full-time specialist in web promotion.

By 1998 I'd started to attract something of a following for my advice, help and general observations in one of the big forums of the day - MarketPositionTalk - which was run by Web Position Gold.

Later, I moved over to a new forum my old friend +Kim Krause Berg was starting at www.cre8asiteforums.com and there met a lot of new friends and seemed to gain even more of a following.

Across the years since then, I have had the opportunity to work with hundreds of clients, and to exchange views and ideas with hundreds of other SEOs, webmasters, and others.  I've had the honour of helping small businesses to be successful, and of helping successful businesses to become giants.

My approach is inherently practical yet with a high degree of creativity.  I love when a client can show me a problem and I can get to work on coming up with solutions that can blow your mind with the creative thinking, yet at the same time are so completely practical they seem obvious in hindsight.

Of course, I'm not just about my work.  I'm fascinated by psychology, passionate about many arts, and can rarely resist the opportunity to share a good pun ... or a bad one. 

In addition to this personal profile, you can also find me interacting through my business profile https://plus.google.com/+Ammonjohns/

I am also involved with Bill and Ammon's Bogus Hangout (an extremely casual but fun weekly Hangout on Air with no specific topic) and with The Codebreakers (examining memetic triggers and memetic effects in relation to marketing, media, and events)
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Internet Marketing Consultant since I was the only match for those words together
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