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Ammon Johns
2,905 followers -
Marketer, SEO, and Pioneer
Marketer, SEO, and Pioneer

2,905 followers
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A while since I wrote something primarily for the printed press, and 300 words is a tough limitation for someone like me (for whom 300 words could almost be me lead-in alone), but I enjoyed the change.

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Our second episode in the series on Content Marketing. In our first, we talked mainly about strategy, and how to create one. This time we are looking at purpose and medium.

Content Marketing is a lot like sugar pills. The content is the sweet, easy-to-swallow vessel in which the medicine of your marketing message is placed.

When looking at the Purpose and Medium of Content Marketing, we are looking at what our message is meant to do, and finding the right way to transmit it.

Purpose tells you a lot about where our content needs to be. Content to influence a purchase decision needs to happen ahead of the purchase in question, but not so far ahead as to be forgotten at the moment of truth. Content to make people feel a purchase they made was better and more valuable than they otherwise would needs to follow a purchase, but not before they've used it.

Medium is finding the right delivery. Does our message work best with facts and figures, so perhaps an infographic? Does it need an authority voice, so perhaps a webinar or white paper? Does it need intimacy, so should be transmitted in some media that speaks of closeness and trust?

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Do you feel that Bogusness has become too advanced? Ever wish you could get a refresher in the basics of a Bogus Hangout? Well, this week only we bring you

Bill and Ammon's Bogus Hangout 101 your essential introductory course. :)
Bill and Ammon's Bogus Hangout is a weekly chat and discussion event. The main crew are #SEO and #marketing folks (of some note) but guests come from all sorts of jobs and interests and our discussions may meander onto all sorts of topics.

The norm for discussion shows is to carefully pick guests and topics. That's where this show is most Bogus. This is a casual chat between interesting people and whoever joins is welcomed. Serendipitous chaos is our USP.

Our habit is to simply throw out a few invitations to guests without much (if any) ado, often without asking them in advance, and simply seeing who is free to turn up.


https://www.youtube.com/watch?v=3BoJ4eNRrU0

Regular crew:
+Bill Slawski- https://twitter.com/bill_slawski
+Ammon Johns- https://twitter.com/Ammon_Johns
+Kristin Drysdale- https://twitter.com/kymaniKD  
+Terry Van Horne- https://twitter.com/terryvanhorne 
+Jennifer Slegg- https://twitter.com/jenstar  

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Looks like I'll be there this week...
Bill and Ammon's Bogus Hangout is a weekly chat and discussion event. The main crew are #SEO and #marketing folks (of some note) but guests come from all sorts of jobs and interests and our discussions may meander onto all sorts of topics.

The norm for discussion shows is to carefully pick guests and topics. That's where this show is most Bogus. This is a casual chat between interesting people and whoever joins is welcomed. Serendipitous chaos is our USP.

Our habit is to simply throw out a few invitations to guests without much (if any) ado, often without asking them in advance, and simply seeing who is free to turn up.


https://www.youtube.com/watch?v=6z66wKr3vp8

Regular crew:
+Bill Slawski- https://twitter.com/bill_slawski
+Ammon Johns- https://twitter.com/Ammon_Johns
+Kristin Drysdale- https://twitter.com/kymaniKD  
+Terry Van Horne- https://twitter.com/terryvanhorne 
+Jennifer Slegg- https://twitter.com/jenstar  

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While I've had a lot on my plate recently and so been relatively quiet, one thing worth posting about is the quiet new launch of Meet.

It is a product I have been anticipating coming ever since Hangouts got somewhat 'benched', and Google announced Duo as their own one-to-one facetime video chat.

Meet certainly seems to be the evolution (or successor) to Hangouts, and the multi-user, business-friendly companion product to Duo. It features HD video conferencing in an easy to use application, much as Hangouts, but apparently can support upto 30 participants. That's a pretty significant upgrade.

https://techcrunch.com/2017/02/28/google-quietly-launches-meet-an-enterprise-friendly-version-of-hangouts/

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This week's #BogusHangout  sees the special uninvited invitations going out to +Christine Churchill, +Debra Mastaler, +Kim Krause Berg, and +Sophie Iredale. If they are all willing and able that is one heck of a line-up. Not that one should ever forget our regular panel of +Bill Slawski +Kristin Drysdale +Terry Van Horne and +Jennifer Slegg are all-stars in their own right.

In all seriousness, I've seen many conferences boast less luminous speakers than this panel present. However, being the Bogus Hangout we'll probably squander this meeting of brilliant minds to gossip about inconsequentials just as much as #SEO and #marketing things.   

I cannot promise any spare seats to join in the hangout directly this week, but we always follow our viewers comments avidly and eagerly. Come along and join in the conversation.
Bill and Ammon's Bogus Hangout is a weekly chat and discussion event. The main crew are #SEO and #marketing folks (of some note) but guests come from all sorts of jobs and interests and our discussions may meander onto all sorts of topics.

The norm for discussion shows is to carefully pick guests and topics. That's where this show is most Bogus. This is a casual chat between interesting people and whoever joins is welcomed. Serendipitous chaos is our USP.

Our habit is to simply throw out a few invitations to guests without much (if any) ado, often without asking them in advance, and simply seeing who is free to turn up.

Our uninvited invitations this week go out to +Christine Churchill, +Debra Mastaler, +Kim Krause Berg, and +Sophie Iredale.

Youtube: http://www.youtube.com/watch?v=14kYLTbvXFk

Regular crew:
+Bill Slawski- https://twitter.com/bill_slawski
+Ammon Johns- https://twitter.com/Ammon_Johns
+Kristin Drysdale- https://twitter.com/kymaniKD  
+Terry Van Horne- https://twitter.com/terryvanhorne 
+Jennifer Slegg- https://twitter.com/jenstar  

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Another episode of our merry misfits meandering marketing mayhem...
Bill and Ammon's Bogus Hangout is a weekly chat and discussion event. The main crew are #SEO and #marketing folks (of some note) but guests come from all sorts of jobs and interests and our discussions may meander onto all sorts of topics.

The norm for discussion shows is to carefully pick guests and topics. That's where this show is most Bogus. This is a casual chat between interesting people and whoever joins is welcomed. Serendipitous chaos is our USP.

Our habit is to simply throw out a few invitations to guests without much (if any) ado, often without asking them in advance, and simply seeing who is free to turn up.

This week we are calling out uninvited invitations for +Stephen Kenwright and +Gerry White and will issue an open invitation (a live link) for others to join us in any empty spots once we begin.

Youtube: https://www.youtube.com/watch?v=JDxXIquNS6s

Regular crew:
+Bill Slawski- https://twitter.com/bill_slawski
+Ammon Johns- https://twitter.com/Ammon_Johns
+Kristin Drysdale- https://twitter.com/kymaniKD  
+Terry Van Horne- https://twitter.com/terryvanhorne 
+Jennifer Slegg- https://twitter.com/jenstar  

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Added photos to Bill and Ammon's Bogus Hangout #79.

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It's that time of the week again.
Bill and Ammon's Bogus Hangout is a weekly chat and discussion event. The main crew are #SEO and #marketing folks (of some note) but guests come from all sorts of jobs and interests and our discussions may meander onto all sorts of topics.

The norm for discussion shows is to carefully pick guests and topics. That's where this show is most Bogus. This is a casual chat between interesting people and whoever joins is welcomed. Serendipitous chaos is our USP.

Our habit is to simply throw out a few invitations to guests without much (if any) ado, often without asking them in advance, and simply seeing who is free to turn up.

This week we are simply going without any specific nominations for guests, and will instead issue an open invitation (a live link) to join us once we begin.

Youtube: https://www.youtube.com/watch?v=TRzaE4KByQg

Regular crew:
+Bill Slawski - https://twitter.com/bill_slawski
+Ammon Johns - https://twitter.com/Ammon_Johns
+Kristin Drysdale - https://twitter.com/kymaniKD  
+Terry Van Horne - https://twitter.com/terryvanhorne 
+Jennifer Slegg - https://twitter.com/jenstar  

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Building a New House For Santa

Where I live, this man walks the streets daily with a Santa hat or a Dr Suess hat on, headphones in, just bebopping all over the place.

This is Harry Buie, he has lived in that house behind him for 59yrs, he was literally born inside the home. It is falling apart and the Town determined it was uninhabitable.

We need approximately $50k to build him a 1br/1ba cottage to finish out his days in. Any and all donations matter tremendously.

Thanks in advance, and if you can't give, please at least share :-)
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