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Through-Channel
Marketing Automation, Channel Loyalty, and MDF/COOP Funds Management
Marketing Automation, Channel Loyalty, and MDF/COOP Funds Management
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Channel Incentives 101: Which Channel Award Is Best? #channelmarketing #channelsales

Channel Incentives 101: Which Channel Award Is Best? Channel award programs are key for driving sales and increasing product awareness.  However, participation and overall channel program success will only be as good as the award.  Matching the right…
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Meet the enemies of channel loyalty and learn about tactics to combat them #channelsales #channelmarketing
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Useful advice for setting up Co-Op Ad programs in regulated industries #channelmarketing #channelsales #compliance

Co-op Advertising  in Highly Regulated Industries Managing co-op advertising with all its forms, rules and processes can be challenging for any business. This is even harder when a company participates in a highly regulated industry. Today, we offer some…
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Why is designing a channel loyalty program so hard? The answer lies in the brand/partner disconnect #channelsales #channelmarketing

The Channel Loyalty Program Disconnect Brands and channel partners often see channel loyalty different making it hard to create successful programs to address it. This disconnect starts with how each party defines loyalty and sees the purpose of channel…
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Spring has sprung time for channel pruning #channelsales #channelmarketing

Spring has sprung time for channel pruning It’s spring, the sun has returned and it’s time to do a little pruning. We prune our garden so the light can reach other parts of the plant and enable growth.  We prune because our garden grows back bigger and…
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Top 3 reasons channel loyalty programs fail. Thing to consider before launching a loyalty program #channelmarketing #channelsales

Channel Loyalty Programs – Top 3 Reasons They Fail Why do channel loyalty programs fail? The reasons run the gamut from poorly conceived programs to lack of organization commitment, through execution. Today, we’re going to address the big reason these…
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