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Dave Freeman
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Head of SEO at MPG Media Contacts
Head of SEO at MPG Media Contacts

340 followers
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Useful #contentmarketing  insights here from what Adidas learned during the World Cup:

1. Investment in ‘Anticipated content’
2. Don’t be afraid to place content ahead of your brand
3. People trump traditional sponsorship properties
4. Create your own stories
5. Have a clear purpose
6. Look beyond the campaign
7. Don’t leave your emotions at the door
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Embrace the chaos of integrated search and content strategies http://www.slideshare.net/dave-freeman/embrace-the-chaos-of-integrated-search-and-content-strategies - my presentation from #SESLon on Wednesday
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Interesting tennis tech from CES - connected tennis racket for swing diagnostics.  Sounds like a great concept - http://mashable.com/2014/01/07/connected-tennis-racquet/
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Check out the latest Havas Digital insight paper: From Discovery to Trust - http://bit.ly/tnuXTO
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My thoughts on Google's Multi-Channel Funnels and whether its any good for conversion attribution:
http://www.i-optimise.com/blog/google-multi-channel-funnels-for-conversion-attribution/
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If you haven't yet read this Wired article about Google+ from Steven Levy (the man who wrote 'In The Plex'), you really should:
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