Antennas Direct was founded in 2003 to focus solely on designing and
building smaller, more efficient and reliable OTA antennas for the
digital age of
television.We are constantly discovering new ways to develop stronger antennas in smaller packages.
The Company was founded as a sole proprietorship in 2003 by Richard
Schneider, a home theater enthusiast and hobbyist, who sought a reliable
antenna with which to receive high definition television broadcasts
over -the-air (OTA) for free. Having made a substantial monetary
investment in his home entertainment system, Richard's extensive
research and product testing revealed a lack of suitable antenna
solutions available in the marketplace. In response, Richard set out to
design and build his own OTA antenna by successfully modifying existing
designs. After several months of trial and error he was successful. Word
of his innovative solutions quickly spread via on-line technophile chat
rooms and message boards, so much so that he was continually being
asked to design similar antennas by other home theater enthusiasts,
building them in his garage and them selling them often times at cost.
This wave of burgeoning customer demand spurred him to leave his
position as a customized software salesman and pursue the tremendous
high definition antenna market opportunity he had identified.