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Paul Gumbinner
311 followers -
Passionate advertising executive. Advertising blogger. Great chef, photographer. Collector of glass. Lover of my wife, my kids and my grandchildren
Passionate advertising executive. Advertising blogger. Great chef, photographer. Collector of glass. Lover of my wife, my kids and my grandchildren

311 followers
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Five Things Lost For Candidates And Companies With Online Recruiting
With the advent of online recruiting, actual recruiters have often been
cast aside by companies. While they are saving money, there is a huge hidden
cost.   Here are five things that are
being lost both for companies and people. 1)     The Quality
of candid...
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Recruiting has changed. Here is why and how companies attitudes about recruiting have evolved. https://bit.ly/2LFf5TK
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Recruiting: Why Recruiters May Not Get You A Job
For all time, companies have relied on networking to hire the majority of
employees – best guess is 80% of employees have traditionally come through
networking.  Someone known to a trusted
employee is generally a reliable reference.   But recruiters always ...
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Back to the future. The benefits of effective account management in advertising. https://bit.ly/2JwQ3c4
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Time To Allow Account Management To Do Its Job Again
There is no question in my mind that fees have truly hurt the
client/agency relationship.   And while
clients pay the bills and now make the rules, agencies are not fighting
back.   They agree to fees that are too
low simply to gain or keep the business, bu...
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Adventures In Recruiting: The Wrong Way And Right Way To Start A Business
Over the years I have been approached countless times to put creative
people together, usually a writer and an art director, with an account person to start a business; usually its an ad agency but occasionally a consultancy.   Inevitably, the
creative peop...
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What Happened To Account Management?
If clients want to get their money’s worth from their ad agencies, they
should demand more from their account managers.   Unfortunately, over the past twenty-five years, account management has
been emasculated. Going back to the Mad Men days and before, acc...
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Five Easy Ways For Every Company To Keep Its Best Employees and Lower Turnover
These are  simple and inexpensive ways to help improve employee retention.  When employees stay, profitability increases. 1    1)     Communication
is the key Every employee must feel important.   Management must communicate; in person is
better, but emails...
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Five Ways Every Company Can Lower Turnover Among Its Best Employees
These are  simple and inexpensive ways to help improve employee retention.  When employees stay, profitability increases. 1    1)     Communication
is the key Every employee must feel important.   Management must communicate; in person is
better, but emails...
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If you have never been in a proper advertising training program, you don't know what you are missing. Read the comments. https://bit.ly/2I54rUW
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