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Lowell Brown
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CEO of a Toronto Web Design & Digital Marketing Company : Social Media Marketing Specialist & Trainer GoingSocial.ca | @lowellbrown on twitter
CEO of a Toronto Web Design & Digital Marketing Company : Social Media Marketing Specialist & Trainer GoingSocial.ca | @lowellbrown on twitter

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In case you missed the news video segment, here is the CBC article I was featured in.

http://www.cbc.ca/news/canada/toronto/realtors-amber-alert-hashtag-1.4020652

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Check out this video on YouTube:

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4 Recent Changes To Instagram – What You Need To Know

Our favourite social media platform, Instagram, has been aggressively releasing new features and tools the past few months. In this blog post I’ll explain four recent changes to Instagram that you need to know about.

Think of the creative ways you can put these changes to work for your business. How will these creative features help you build your brand’s awareness, increase engagement with clients and bring more leads to your business?

http://goingsocial.ca/4-recent-changes-to-instagram-what-you-need-to-know/
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Check out my latest blog post: 
5 Reasons Why Buying Facebook Fans Is A Bad Idea http://goingsocial.ca/5-reasons-why-buying-facebook-fans-i…/
When starting social media marketing initiatives, many business owners focus on ROI (Return on Investment). That’s a good thing, but sometimes hard for many to do accurately.
It’s easy to focus on the obvious metrics: growth of fans, followers, likes, shares, recommendations, views, comments etc. Many people seem hung up on overall numbers and lose sight of the overall point of social media marketing. Where many fail is that they don’t focus on the right numbers.
Here’s the big bold statement I want you to remember. Social media marketing is NOT a popularity contest.
Read more...
http://goingsocial.ca/5-reasons-why-buying-facebook-fans-i…/
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Ask The Expert – How To Use Hashtags And @Mentions

A client of mine, Fulcher Model & Talent Agency recently posed a question to me about how to use a hashtag (#) vs. using mentions (@) on Twitter.

Specifically their question was:

I know about hashtags and “@” mentions, but when, for example our actors book a commercial or other work and want to talk/brag about it, is it better that they say...

Read my full blog post at: 
http://www.goingsocial.ca/ask-the-expert-how-to-use-hashtags-and-mentions/
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Check out my latest Social Media Marketing blog post from +Going Social - Social Media Marketing | Toronto 

Instagram Adds The Ability To Edit Posts…And More

Instagram fans, I’ve got some great news for you. This week Instagram released two new features for its iOS and Android applications.

The first change is a pretty big one and one that many users have been craving for a long time. How many times have you made a post only to notice there is a spelling error or worse, your mobile device did one of those crazy auto-corrects on text and you end up posting a word, or words, you didn’t intend to? It’s likely happened to you. And what do you have to do to fix it?

Read more:
http://www.goingsocial.ca/instagram-adds-the-ability-to-edit-posts-and-more/
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Check out my interview on #CanadaAM this morning: let me know what you think about the market for buying social media likes and followers. My take, it's bad for business. http://canadaam.ctvnews.ca/video?clipId=292888&playlistId=1.1689819&binId=1.811572&playlistPageNum=1
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This is amazzzzzing chills!

If you're up early tomorrow tune in to Canada AM at 7:40am. I'm being interviewed to discuss the market for buying social media likes & followers and why it's bad for business.
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