Tips for Better Landing Page Design and Optimization Infographic
Here is my latest blog post about #landingpagedesign
tips Infographic. A landing page is any page on a website where traffic is sent specifically to prompt a certain action or result. The purpose of a landing page is to try and convert readers or visitors coming from your online marketing efforts such as an organic SEO blog post, pay per click ad, mobile ad, display ad, or email marketing
campaign. Now it does not matter if the landing page is being sent from a from ppc ad or is in a call to action link, button or image widget on regular blog post, the end goal is the same. It is meant to collect basic information from the person which usually includes a name, phone number and email address to get the user move a little farther along the sales funnel. Although the traditional sales funnel has evolved.
Buyers behavior are now more than ever being influenced with social proof, unlimited research at the tip of their fingers and point of decision content consumption
that can make or break a sale. This means we need to understand and study the unstructured data like context, search history, site visits, recency, and geo location to make our landing pages more useful for both parties. Some of the most used conversion goals for landing pages by businesses are:Request
for a quote or consultation
Service or product trial
/demoDownload an ebook
or white paper to increase email subscription listRegistering
for an event.
Here are some tips to increase the effectiveness
of your landing pages and this #infographic
below by Formstack covers 10 key factors to pay attention too. #landingpagedesign +Jaclyn Sorese +Vania Benavides +Mariah Tanner +Vab Media