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Taylor Hall
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The Conflict (Of Interest) Continues...

This debate has been raging ever since media holding-companies started developing internal digital media trading desks. The short of it is that if a media holding-company owns both an agency (or agencies) AND a media trading desk, and media planners at the internal agencies are incented to give business to their sibling companies, then doesn't this represent a conflict of interest as the agency is theoretically beholden to the client to find the most efficient media buying solution and not just one that benefits the agency?

Triggit CEO, Zach Coelius finds himself in the middle of a heated debate with some of those in the industry that would rather he not be discussing this conflict as publicly as he is. The truth is, however, that it is a discussion well worth having within the online advertising world and I lend my voice (as both an individual and as the head of marketing for an ad network with a definite 'horse in this race').

Bottom line: Clients should know whether their agency's loyalty lies with them or with the agency's parent company.

Thanks Zach!
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Check out this digital art at the MOMA. An inspiring way to look at the future of technology...from an artists POV. http://t.co/R4OrzGB
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Twitter ads are coming to Twitter timelines: Will that affect Google+ usage at all?

I originally thought it might drive people over to (ad-free) G+, but now the reports are that the promoted tweets are only from brands you already follow -- so it's just making something you already subscribe to more visible.

That's a lot more tolerable than I'd previously imagined.

Thoughts?
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