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The Social Gourmet
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🌟 CLIENT SPOTLIGHT 🌟

The Lincoln Chamber of Commerce in Beamsville came to us in the Spring of 2018 with what is becoming a common challenge for businesses.

While their Executive Director is quite tech-savvy and willing to manage their social accounts, they understood that time was a valuable asset, and their Board of Directors decided that outsourcing their social media management was the most effective use of time and assets. πŸ’»

This small, community Chamber, in the heart of beautiful Niagara wine country, is now seeing consistent week over week growth in their Reach and Engagement numbers, and their Facebook page has become yet another way for them to connect their members with their wider community. πŸ“±

#ClientSpotlight #ClientAppreciation #SmallBusiness #LincolnON #SocialGourmetON
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We posted recently about Facebook's Advertising Policies, and this continues to be a challenge for small business owners.

Here's a bit of what we talked about last week:

We've had a few conversations lately with business owners who are throwing up their hands in frustration when their Facebook ads or boosted posts are not approved.

Our first question, "Does your ad comply with Facebook's Advertising Policies?" ⁉️

The most common response is a blank stare. 😜

We KNOW you love it when we tell you to read the legal mumbo-jumbo πŸ˜‰ but if you're going to move forward with paid or sponsored ads on Facebook, you need to be familiar with their Advertising Policies.

So, grab another cup of something caffeinated, and head on over to our Facebook page for the link to dive on in to the legal mumbo-jumbo. β˜•οΈ

#SocialMediaTips #FacebookAds #SmallBusiness #GrimsbyON #Niagara #SocialGourmetON
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🌟 CLIENT SPOTLIGHT 🌟

Bill Culp Productions is Canada’s premium producer of musical tribute shows, with theatrical performances across Canada, the USA, Europe and Australia. Company founder Bill Culp has enjoyed a very successful, international career in show business that has spanned more than 30 years. 🎢

Our work for BCP includes the ongoing, daily management of their Facebook page, as well as dozens of targeted ad campaigns each month, for tribute shows in a variety of geographic locations. 🌎

With such exciting shows to promote, BCP’s engagement rates continue to grow, and our team is regularly responding to close to 3000 questions, comments, and messages each month. πŸ“±

This is an exciting account to manage and we are thrilled that Bill has chosen The Social Gourmet to help him build and expand BCP’s online musical community. 🎢

#ClientSpotlight #ClientAppreciation #SmallBusiness #TributeArtists #SocialGourmetON
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Hashtags are a great way to increase the reach of your posts, but unless you're using Twitter, hashtags should go at the END of your post, to avoid cluttering up your message. No one likes a mess! πŸ˜‰

#TipTuesday #SocialMediaTips #SmallBusiness #Niagara #GrimsbyON #SocialGourmetON
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No matter how you choose to celebrate this Thanksgiving Day, we hope you do it surrounded by people and things you're thankful for. πŸ’–

Entrepreneurship can be a stressful ride, and we sometimes forget to be thankful for the opportunities that have been afforded us. But if you have your health, your family, your pets, and a roof over your head......you're doing something right. 😊

Good on ya! πŸ‘Š Happy Thanksgiving! 🍁

#HappyThanksgiving #SmallBusiness #Entrepreneur #GrimsbyON #Niagara #SocialGourmetON
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We've certainly had a lot of exciting things going on around here lately! πŸŽ‰

And the final piece of our little "excitement puzzle" has finally fallen into place. 😊

We are thrilled (understatement!) to announce to you our new home at 82 Main St. E in Grimsby. This is a beautiful heritage property, built in 1880 and restored to its original glory in 2014.

We'll be getting things organized over the next few weeks, and will invite you all for a proper shin-dig once we're settled in. 🏑

#OurNewHome #SmallBusiness #Entrepreneur #SocialMediaAgency #GrimsbyON #SocialGourmetON
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πŸ”Ή NEW ON THE BLOG! πŸ”Ή

As a small business owner or self-employed professional, you know the power of connecting with people.

Social media is a unique opportunity for you to market to, and interact with, potential clients and existing clients EVERY DAY! That is a powerful opportunity! πŸ‘Š

Read on..... πŸ’»

#SocialMediaTips #SmallBusiness #Entrepreneur #Niagara #SocialGourmetON
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We're scrolling through our Facebook feeds lately and seeing SO MANY great Event Cover Photos that have the top, or the bottom, or the sides.....or all 3......cut off because the image wasn't sized appropriately. 😳

Don't lose those important parts of your event marketing just to save a few minutes!

➑️ The optimum size for a Facebook Event Cover Photo is 1920 x 1080 pixels, with a 16:9 aspect ratio.

There are lots of free online tools that will help you re-size your images appropriately, and if you're working with a graphic designer for print or web graphics, ask them to send you a file of this size with the finished design files. πŸ˜‰

#TipTuesday #SocialMediaTips #SmallBusiness #Niagara #GrimsbyON #SocialGourmetON
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πŸ’»NEW ON THE BLOG! πŸ’»

Realtors and Mortgage Brokers, listen up! You KNOW you're in a competitive industry. You don't need us to tell you that. πŸ˜‰

So here are some of the top tips we give our realtor and mortgage broker clients to help them stand out on social media. 🏑

#SocialMediaTips #SmallBusiness #Realtor #MortgageBroker #SocialGourmetON
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Rule #1 of Social Media for Small Business - Don't spread yourself too thin! 😳

Do your research. Know where your clients and potential clients hang out online, and focus your time and energy on those platforms. πŸ“±

#TipTuesday #SocialMediaTips #SmallBusiness #Niagara #GrimsbyON #SocialGourmetON
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