Why Apple's 'indoor GPS' plan is brilliant.
Apple's iBeacons system will enable purchases, contextual marketing, automated check-ins and much more: http://goo.gl/18ALZI
Nearly a year and a half ago, I predicted that Apple was hatching a "secret plan to kill the cash register." Well, iBeacons is that plan.
iBeacons is a Bluetooth-based micro-locations system (think very accurate GPS that can be used indoors). But instead of being used by people to determine their own locations, it's used by retailers, museums and businesses of all kinds to find out exactly where people are, so they can automatically serve up highly relevant interactions to customers' phones.
I think Apple's approach will not only kill cash registers, but NFC, too.
Here's what iBeacons is all about and why it's a stroke of genius on Apple's part: http://www.computerworld.com/s/article/9242393/Why_Apple_s_indoor_GPS_plan_is_brilliant #ibeacons #iphone #apple #bluetooth