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Shoreline Media Marketing
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So you got slapped with a Google penalty -- or a “manual action,” as Googlers refer to it. As long as you fix the problem as soon as possible, Google isn’t going to disown you. In fact, resolving a manual action is actually quite simple. If you notice a manual action has been placed on your website in Search Console, you have the ability to resolve the action, and then submit a reconsideration request. If Google can confirm that you’ve fixed the issue, the action will be lifted.
Does that mean you’ll return right back to your previous position in SERPs? Maybe -- or maybe not. The key thing to remember here is that
your search visibility is constantly changing, regardless of manual actions. So if you don’t end up in the exact spot you were before the penalty, it’s totally natural.

#SEO, #ShorelineMedia, #Web, #SearchEngineOptimization, #BestSEOAgency, #InternetMarketing, #SocialMediaMarketing, #WebDesign, #WebDevelopment
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Many people believe that older domains perform better in search results or are given praise by Google simply because of their age. However, according to Matt Cutts, domain age is a pretty insignificant factor, especially after a site has been around for two or three months.
For new sites, domain age matters a little bit more, as most new sites contain little content and it takes time for them to build up a valuable resource base to be indexed.
If you’re worried about a lag, Cutts encourages you to buy the domain you’re after and launch it as a “coming soon” page while you develop it out. In most cases, this will take a couple of months, and provide you with that initial foundation you need to start showing up in Google’s index.
Overall, Cutts urges marketers and SEOs to focus less on domain age and more on the factors that carry some weight, including: unique, high quality content, the quantity of content, and external back-links to your content.
#SEO, #ShorelineMedia, #Web, #SearchEngineOptimization, #BestSEOAgency, #InternetMarketing, #SocialMediaMarketing, #WebDesign, #WebDevelopment
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Many people believe that older domains perform better in search results or
are given praise by Google simply because of their age. However, according
to Matt Cutts, domain age is a pretty insignificant factor, especially after a
site has been around for two or three months.

For new sites, domain age matters a little bit more, as most new sites
contain little content and it takes time for them to build up a valuable
resource base to be indexed

If you’re worried about a lag, Cutts encourages you to buy the domain
you’re after and launch it as a “coming soon” page while you develop it out.
In most cases, this will take a couple of months, and provide you with that
initial foundation you need to start showing up in Google’s index.

Overall, Cutts urges marketers and SEOs to focus less on domain age and
more on the factors that carry some weight, including: unique, high quality
content, the quantity of content, and external back-links to your content.
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There seems to be a perception that SEO requires some technical expertise, and since it is technical, IT can just do the work. While there is a technical component to SEO, it requires way more than just technical chops, so I’d think long and hard before handing an entire project to IT or a web designer. Though you may need some of those individuals to assist you during the course of optimizing your website, it’s far from ideal to just give SEO duties to IT and expect best practices to be adhered to. While many IT professionals are adept in many technical areas – for instance, making sure your website is crawlable and setting up redirects and XML sitemap files – just remember that many IT personnel also work on things like setting up printers, which is … well ... a different skill set than what’s needed to effectively run an SEO strategy.
#SEO, #ShorelineMedia, #Web, #SearchEngineOptimization, #BestSEOAgency, #InternetMarketing, #SocialMediaMarketing, #WebDesign, #WebDevelopment
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There seems to be a perception that SEO requires some technical expertise,
and since it is technical, IT can just do the work. While there is a technical
component to SEO, it requires way more than just technical chops, so
I’d think long and hard before handing an entire project to IT or a web
designer.

Though you may need some of those individuals to assist you during the
course of optimizing your website, it’s far from ideal to just give SEO duties
to IT and expect best practices to be adhered to.

While many IT professionals are adept in many technical areas – for instance,
making sure your website is crawlable and setting up redirects and XML
sitemap files – just remember that many IT personnel also work on things
like setting up printers, which is … well ... a different skill set than what’s
needed to effectively run an SEO strategy.

#SEO, #ShorelineMedia, #Web, #SearchEngineOptimization, #BestSEOAgency, #InternetMarketing, #SocialMediaMarketing, #WebDesign, #WebDevelopment
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In the spring of 2015, Google had a algorithm update called “Mobilegeddon,” which expanded Google’s use of mobile-friendliness as a ranking signal. The update rewards mobile-friendly websites and penalizes those that aren’t fully optimized for mobile in mobile search results. After an analysis of more than 15,000 of our customers’ websites, here’s what we found: Websites that aren’t mobile optimized had an average of 5% decline in organic traffic. The optimal experience for your visitors and your own performance is to implement responsive design. Responsive design makes your page adapt to the visitor and will display information that is sized and zoomed appropriately so it’s easy to read on whatever device he or she is using.
#SEO, #ShorelineMedia, #Web, #SearchEngineOptimization, #BestSEOAgency, #InternetMarketing, #SocialMediaMarketing, #WebDesign, #WebDevelopment
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In the past few years Google has been refining the way that it displays results to users. In particular, Google has been increasing the number of Featured Snippets that it displays for queries. A featured snippet is shown in some search engine results pages (SERPs), usually when a question-based query is being searched for. The snippet displays content from within one of the pages ranking on page one that directly answers the question searched for without the user having to visit the actual page. If you fail to optimize you content for the snippet (check out this post for tips on how to do just that), your content is at risk of losing a lot of clicks in the SERP -- even if you’re ranking #1 in the natural search results. Research from Ahrefs, a data-driven marketing toolset, revealed that while a regular #1 ranking page with no snippet above it receives ~26% of all clicks, introducing a snippet reduces that number to ~19.6%. Below you’ll see what happened to one of the HubSpot Marketing Blog’s top organic blog posts (featured left) after we failed to capture the featured snippet on a page where we’d remained in position #1 for a while.
#SEO, #ShorelineMedia, #Web, #SearchEngineOptimization, #BestSEOAgency, #InternetMarketing, #SocialMediaMarketing, #WebDesign, #WebDevelopment
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For a long time, it was okay to neglect the images on your site and still rank without using alt text and image file names to boost your page relevance. Onpage SEO is more important than ever, so excluding images will prevent your website’s SEO from being the best it can be.
Search engines cannot see images on websites, so it is important to give the image an alt text and relevant file name to ensure Google knows what the image is about. By not creating this text, you lose a huge opportunity to be as visible as possible online.
It helps Google if the text on the page where the image is located mentions the image, too, so always try to reference your images in your text, close to where it lives on the page, using keywords similar to the alt text/filename of the image. Google also recommends providing descriptive titles and captions for your images, so consider adding those when relevant.
The image types Google can index include BMP, GIF, JPEG, PNG, WebP, and SVG, so be sure to only use these image file types on your website to make it possible for Google to index them.
Name your image files something that is indicative of what the image is itself, rather than something like IMG2394870.jpg. Yes, keywords matter here!
#SEO, #ShorelineMedia, #Web, #SearchEngineOptimization, #BestSEOAgency, #InternetMarketing, #SocialMediaMarketing, #WebDesign, #WebDevelopment
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Yes, they will!
Just like Santa Claus knows if you’ve been good or bad. Just like the Tooth Fairy knows when you’ve lost a tooth. Just like your parents can sense when you’ve missed your curfew. The point is Google knows (everything). Don’t try to fool them – especially following Google’s Penguin algorithm update – or you will be sent to your room (well, in this case, penalized).
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This myth couldn’t be further from the truth. If you’re a local business, optimizing for local search won’t only help you get found, but it will help you get found by people who are nearby and more likely to buy from you. And if you’re a national or global business trying to rank for a local term, you might as well give up. Local SEO is that important now. Looking forward, Google will continue to take steps to bubble the best local content to the surface of search results. Need some proof? In July of 2014, Google took a major step in this direction with the release of its Pigeon algorithm. The algorithm treats local search rankings more like traditional search rankings, taking hundreds of ranking signals into account. Pigeon also improved the way Google evaluates distance when determining rankings.
#SEO, #ShorelineMedia, #Web, #SearchEngineOptimization, #BestSEOAgency, #InternetMarketing, #SocialMediaMarketing, #WebDesign, #WebDevelopment
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