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Thank you for calling customer service.
We see your Klout score is 10, so your hold time will be 5 hours.

+Steven Vaughan-Nichols notes over at ZD Net that companies are beginning to monitor Klout scores for decisions on hiring and customer service. Klout is the metric that many of us love to hate -- a score on "influence" tied to weak links in social media that makes little sense. Pity poor Clay Shirky with his minor Twitter updates, one of the great minds of our generation, holding a Klout score of only 59.

Yet silly, annoying Klout points to a future where your social influence metric will be tracked like a credit score. The Klout ranking is a self-fulfilling prophecy, an Emperor with No Clothes who eventually appears robed because, well, everyone else thinks so, too. Salesforce.com, which bought sentiment monitoring service Radian6, is building Klout and other social metrics into call center interfaces so giant companies can screen your influence as soon as you dial in. Have 194,000 followers? +Chris Brogan may go to the front of the line.

In the brilliant novel "Super Sad True Love Story," Gary Shteyngart predicts a future where people project their Kloutish data from tiny "äppäräts," shrunken iPod-style net devices, so when you walk into a bar potential dates immediately see your net worth, job history, and, um, yes, fuckability index.

You will soon no longer just be you, but all the data on your connections you've made in the big, wide world around you.
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6 comments
 
"Just because you can, doesn't mean you should." is what my grandfather would tell me when he was teaching me how to herd cattle. In an open field, you can make a lot of bad decisions because you are unlimited.

I see marketing's fascination with Klout as a problem of having data and not knowing what to do with it, but "dammit we've got the data we should do something!" We (the people) created this monster by polluting the internet with our social exhaust, now We (the marketers) are forced into finding the value in employing it for client good.
 
I'd prefer to not have my personal value calculated by some computer geeks little algorithm. I continue to grow and learn due to people who aren't even involved in social media (and many who are). From a marketing standpoint, too much of this kind of data can cause a marketer to "preach to the choir" instead of creating new growth for the client. Segmenting the market trying to guarantee the sale does not grow the business, The customer base becomes finite and limits growth. We are already turning into an us vs. them society on a scale we never thought possible.
 
I loathe Klout. The concept rubs me the wrong way. But now I have a new book to read. :)
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