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Hutch Carpenter
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Tell me your job-to-be-done
Tell me your job-to-be-done

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Hutch's posts

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How can you identify more precisely where the points of uncertainty lie in your innovation? Each of these tests examines an idea from the outside-in, taking a customer perspective on your idea.

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How would you describe your innovation culture?

Consistent behaviors define culture. Not statements or one-off actions. In working   with companies, a set of 25 behaviors have emerged that are markers of a collaborative innovation culture. They can be categorized as: Leadership, Awareness, Engagement, Governance. 

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"No" may be the hardest word. But it's what employees want to hear when the alternative is...silence.

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Have you participated in the sharing economy yet?

We’ve had excess items of value - living space, car passenger seats, ideas - laying around forever. We’re seeing a big change in attitudes about making this abundance available, and using it.

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What defines a well-put question when asking employees for ideas?

“A problem well put is half solved.” In the excitement over crowdsourcing innovation, companies often fail to make the problem well put. Three mistakes to watch out for.

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Does the idea of letting customers evaluate your company’s ideas intrigue or scare you?

Imagine you wanted customers’ take on your internal ideas, before they were developed. How would that work? 

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Innovation execs, like social business leaders, can feel like Lone Wolves. Colin Nelson provides 6 concrete tips to fix this.

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Plan to use an innovation reward program? Make sure you take into account two key dimensions: (i) ambition level of the employees; and (ii) cognitive complexity of the work. 

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Enterprise gamification...yes or no? Twitter #innochat Thursday May 22 (12 noon EDT) > How far can/should #gamification go?

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How can you spur innovation without using ideation?

Try something different: (i) Challenge orthodoxy; (ii) What’s working; (iii) Problem-sourcing; (iv) Trendscouting.
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