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Andrew Hanelly
1,823 followers
1,823 followers
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When the "cancel" button is right next to the "send" button ... 
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The grammar police have a deep, rich history ...



(via Dan Piraro at http://t.co/6vrl4DbSo7) http://t.co/Q3VrwDNGAn
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If the average parking lot was the average homepage ... 
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The rise of the sassy sandwich board. Obviously, the final frontier in marketing ... [http://www.slate.com/blogs/browbeat/2015/05/26/against_overly_clever_sidewalk_sandwich_board_signs_why_chalkboard_messages.html]
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Here, drive a designer slightly insane today. 


ht +Ernie Smith 
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"There’s nothing that pairs better with gut instinct than a gut punch of data." 

Sharing a post I thought you guys might like:

A Marketer without Data is Like a Cab Driver without GPS
http://mcmurrytmg.com/articles/marketer-without-data

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Well, this backfired.

When your campaign is about authenticity, it's generally best to avoid using stock photos ...

(http://talkingpointsmemo.com/livewire/republicans-are-people-too-stock-photo)
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Conflicted.
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Does your marketing strategy live in a spreadsheet? You might want to rethink that ...

The marketing roadmap is dead.

Marketing is changing so rapidly that it can be disorienting, so much so that 50% of CMOs feel completely unprepared to handle the next five years of attention evolution.

Some of these CMOs crave a plan – a spreadsheet, a set of constant marketing materials, an annual media plan that can be executed in an orderly fashion.

But if you’re looking for a better fixed point in space, it must be the audience, not the rigid marketing plan that plans to engage them without really understanding them.

(Link -http://www.sandwichandcake.com/marketing-creative-chaos/
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Why the most successful businesses think like startups and act like bloggers ...

It doesn’t matter if your business is 100 years old or born yesterday, if you’re not solving problems, you’re part of the problem.


(Link -> http://www.sandwichandcake.com/think-like-startup-act-like-blogger/
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