I am a digital business strategist with expertise in social media, digital automotive marketing, web analytics, business case analysis, and competitive and audience research techniques.
In August 2012, I relocated to San Diego, CA and began a new role as Director, Digital Engagement at The Competitor Group, a leading event and sports marketing company which owns the Rock 'n' Roll Marathon series, Tri Rock triathlon Series, Muddy Adventure Series, publishes Competitor Magazine, and more.
From May 2010 to July 2012, I was a Senior Digital Strategist at Wunderman working on digital social mobile and CRM strategy for Land Rover, Citibank, Johnnie Walker, Nokia, and other clients. Prior to Wunderman, I worked in digital and social media strategy at DIRECTV, iMed Digital, and Razorfish.
Prior to joining the marketing services world, I was the Assistant Director of the Columbia Institute for Tele-Information at the Columbia Business School.
I have a BA in Political Science from Cornell. Growing up with HBO and Cinemax means I have seen some movies starring John Candy more than 50 times. I’m a sucker for 80s movies and music references, and classic rock in general. I subscribe to the print edition of the New York Times, love the City Room blog
and I miss the Metro section. You can find me on Twitter
discussing the MTA, Facebook monetization strategies, and how businesses can create value for customers and partners.