Profile cover photo
Profile photo
Tamara Weintraub
195 followers -
Content marketing manager with a love for dogs and television.
Content marketing manager with a love for dogs and television.

195 followers
About
Tamara's posts

Post has attachment

Post has shared content
What do you need to optimize in your Google map listing?

Post has shared content
Everything's changing! 

Post has attachment
Today's Local Marketing Minute. Small business marketing tips straight from the source!

Post has attachment
What do you think of Diet Coke's new packaging? 

Post has attachment
F-bomb, sexting, e-reader, oh my! Check out the latest words added to the dictionary!

Post has shared content
Do you love stats? Then this ebook is for you! 150 awesome marketing stats for every business. 
How does today's online landscape affect your business? Find out in our latest ebook! 

Post has shared content
Another blog post - how to handle sales leads
Part two of our post on lead management: what do do after the call. 

#Explore +Jason Falls Closing Keynote

What's Important in Marketing?
-Engagement is very important but it's not the most important thing
-We have to measure, but measurement is not the most important thing
-Sales drive the bottom line, but lead generation is not the most important thing
-Social media and SEO are not the most important things to do that make you a good marketer
-The most important thing in your marketing is remembering what you're supposed to be doing.
-When you do marketing right, leads happen; sales happen

Jason's Definition of a Marketer
Your job as a marketer is to persuade an audience to take action.
-We write blog posts, tweet, etc. but does what we're doing persuade anyone to take action?
-We get lost in the tools, in the platforms, and we forget what our purpose is.

The Holy Smokes Rule (PG-13 version)
-You have to ask the question: Will this piece of communications make our audience say "HOLY SMOKES, that's awesome, true, smart, etc..."

-When you content that elicits a response, people will share, buy, download, attend, vote, change their mind

Mobile Marketing: Turning Passive Advocates Into Social Influencers
+Tim Hayden #Explore

-90% of Americans are within 3 feet of their mobile phones 24 hours a day
-We expect all URLs that we see to work on a mobile device

Scan, Text or Click?
-30% QR Code Scan
-41% SMS Text
-29% URL/Browser

Think mobile behavior, not mobile technology.

Some Mobile Data
-Consumers on the go spend less time looking at social media on handheld mobile devices than on desktop computer
-46% of consumers research an item on their smartphone before going to buy it in store
-37% researched an item on their phone before buying online

Online Consumer Behavior
-Consumers share experiences and make decisions together
-People in the moment who are interested in a brand or its content can still be powerful in sharing content, even if they don't have many fans/followers

Mobile Friendly Sites
-Having a site that's not optimized for mobile makes for a poor customer experience
-Condensed content: 4-10x reduction of desktop site
-Navigation limited to 2-3 actions beyond landing page
Wait while more posts are being loaded