#Explore +Jason Falls
Closing KeynoteWhat's Important in Marketing?
-Engagement is very important but it's not the most important thing
-We have to measure, but measurement is not the most important thing
-Sales drive the bottom line, but lead generation is not the most important thing
-Social media and SEO are not the most important things to do that make you a good marketer
-The most important thing in your marketing is remembering what you're supposed to be doing.
-When you do marketing right, leads happen; sales happenJason's Definition of a Marketer
Your job as a marketer is to persuade an audience to take action.
-We write blog posts, tweet, etc. but does what we're doing persuade anyone to take action?
-We get lost in the tools, in the platforms, and we forget what our purpose is. The Holy Smokes Rule
-You have to ask the question: Will this piece of communications make our audience say "HOLY SMOKES, that's awesome, true, smart, etc..."
-When you content that elicits a response, people will share, buy, download, attend, vote, change their mind