Profile cover photo
Profile photo
Sammy Blindell
133 followers
133 followers
About
Posts

Post has attachment
What skills are you acquiring to help with the building of your brand? There are loads of opportunities available to you -- opportunities to build skills that will save you money, increase your bank of knowledge, help you to better serve your customers and to build a better, more profitable brand.

I have put together a special piece just for those of you wishing to take on some of your own brand-building tasks...to save money, to become more involved in your brand, or to focus on what you love to do whilst delegating the rest.

Here's the link to that article: https://howtobuildabrand.org/branding/skill-building-for-brand-building/.

Let's get a conversation started!

#brand #build #business #advice #skills #DIY #branding
Add a comment...

Post has attachment
Is your heritage brand relevant? Is it appealing to modern audiences, and yet, indicative of the long-held values it was built upon?

There's a tendency to want to rebrand heritage brands when they're no longer completely relevant -- and that can be a huge, costly mistake.

The decades that have have gone into building that heritage brand prove that it's backed by resiliency, innovation, drive and focus.

So don't throw away that heritage brand. Just give it a facelift.

Learn how in our latest article:

https://howtobuildabrand.org/branding/a-relevant-heritage-brand/

#brand #innovation #heritage #modern #contemporary #advice #rebrand #marketing #strategy #branding #established
Add a comment...

Post has attachment
More important than price point is price structure. What's the difference? Price point is the number of dollars, pounds or Euros you're charging, and the pricing structure is the system you're using to help people choose your product.

A pricing structure that's tailored to the needs of your ideal customer, as well as to the mission and vision of your brand, will work to grow your business's credibility, visibility and profit.

So join me in How to Build a Brand's latest offering, all about choosing a price structure that will build your brand.

Get it here: https://howtobuildabrand.org/brand-advice/price-structure-and-strategy/

#price #pricing #point #structure #strategy #brand #branding #marketing #tiered #bundle #introductory #premium #wars #compete #business #competition
Photo
Add a comment...

Post has attachment
Are you using landing pages to drive traffic to your important places on the web?

What types of landing pages are you using?

What's that? You didn't know there were different types?

Well, you're not alone. Most brand builders assume that landing pages come in one variety, with one-size-fits-all features.

To the contrary, there are different landing pages for different goals -- and it's important that you know your landing page type before you starting attracting and driving traffic.

Learn more in this article:

https://howtobuildabrand.org/online-marketing/whats-your-landing-page-type/

#landing #pages #page #marketing #online #selling #sales #funnel #drive #traffic #web #convert #conversions
Add a comment...

Post has attachment
Your ideal customers all have something in common.

However, they don't always read and absorb information in the same ways.

You've got your skimmers, your glancers, your honeymooners, your examiners...and you can write branded content that appeals to all of them at once.

How?

Read this How to Build a Brand article to find out:

https://howtobuildabrand.org/branding/content-with-wide-market-appeal/

#content #appeal #engagement #marketing #conversions #convert #ideal #client #customer #preferences #written #reading
Photo
Add a comment...

Post has attachment
Are you aware of the full power of testimonials?

And do you know you can use them to build brand awareness, visibility, trustworthiness, reputation...AND to convert?

And do all of it whilst you're sleeping or relaxing on a beach somewhere?

Testimonials really are that powerful -- if they're created and used correctly.

Find out how testimonials can work to build your brand and win more business in this article:

https://howtobuildabrand.org/branding/win-with-testimonials/

#testimonials #reviews #wordofmouth #WOM #socialproof #convert #conversions #build #brand #branding #marketing #website

Add a comment...

Post has attachment
Thinking about rebranding?

It's common for business owners to think about rebranding when their business is under-performing.

However, rebranding isn't always the right decision.

In the short article I'm sharing here, you'll learn how to determine if rebranding is right or wrong for your brand.

https://howtobuildabrand.org/branding/when-is-rebranding-right/

#branding #rebranding #logo #brand #visual #identity #underperforming #business #advice
Add a comment...

Post has attachment
Marketers are developing new and better methods for getting through to consumers

And consumers are becoming more technologically advanced -- learning to block the advertising that is overwhelming and frustrating them.

It has become a battle of wits, and it seems that no one is winning: Brand builders are having a hard time getting their messages out, and their ideal customers are missing out on products and services that could change their lives.

What's a brand builder to do?

You can start by reading the article we published at How to Build a Brand yesterday, all about creating a marketing strategy with the power (and finesse) to break through:

https://howtobuildabrand.org/marketing/marketing-that-makes-it-through/

#marketing #advertising #strategy #campaign #sales #selling #consumer #frustration #blocking
Add a comment...

Post has attachment
So, you're building a personal brand?

What role is social media playing in that?

If you're not sure, then you've got some work to do. Not only is social media the foremost method for building your personal brand, it's the best way for building brand awareness.

Maybe you're not sure where to start.

Well, you're in luck! I have written an article today, specifically for those of you who need a personal brand, but aren't sure how to use social media to build and deliver it.

https://howtobuildabrand.org/branding/social-media-for-personal-branding/

#personal #branding #brand #social #media #awareness #visibility #networking #network
Photo
Add a comment...

Post has attachment
What does it take to build a global brand? Language fluency? Frequent flyer miles?

You might be surprised at the list I'm sharing in the article below.

There are a number of considerations I suggest you take when building a global brand, and most of them I have either learnt the hard way or witnessed others doing so.

https://howtobuildabrand.org/branding/how-to-build-a-global-brand/

#global #brand #branding #marketing #cultural #fauxpas #international
Add a comment...
Wait while more posts are being loaded