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Mike Maiorano
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123 followers
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 Beyond Hyper Local.  Geo Cookie Behavioral. 42% of LBS are off by 2.2 miles.  We partner with a GPS provider to get it accurate using true lat/long. Thru:
1.  Location scoring of specific locations.  Discounting ("Centroids"),  that spot is the center point of a city, zip or DMA.  We won’t serve ads against those locations.  
2.  Score specific apps so we know which apps provide the best data.  
3.  First Party Data: We leverage the first-party data from our Media Partner (TeleNav) to ensure that the points of interest addresses and geo-locations are all correct.  This is important 
because it allows us to correctly target users who are inside an auto dealership for example because we know the lat/long we’re receiving is indeed of an auto dealership.  This first-party 
data has been built and refined over the last 14 years of our engineering efforts. 

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Location, mobile,geofences, proximity targeting, ,location, audience targeting, behavioral retargeting.

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 Beyond Hyper Local.  Geo Cookie Behavioral

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