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Steve Shaw
Online entrepreneur, content marketing expert and developer of online businesses. Father of four, husband of one.
Online entrepreneur, content marketing expert and developer of online businesses. Father of four, husband of one.

Steve's posts

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Content Quality Trumps Quantity Every Time: Here's How...

Do you publish more content and let quality take a hit?

Or focus more on quality... but you're able to publish less of it?

Here are some answers, including 10 reasons why content quality always trumps quantity:

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Build Your List With Content Upgrades: On Your Blog... And Beyond!

Want a more powerful way to convert visitors to your blog into leads for your business? How about a 300% to 785% improvement in conversion rates?

Discover how to take advantage of content upgrades with content on your blog - as well as content published across the web on popular and powerful content platforms.

Here's a quick summary of what you'll learn:

What Content Upgrades Are: What they are and how they benefit you (it's not just for list building, there are other advantages I can practically guarantee you won't be aware of)...
The Results to Expect: I share some of my own results, as well as those from other business owners (you'll find some of these surprising)...
How to Create Content Upgrade Bonuses: Some examples of bonuses you can offer as content upgrades, and vital things to think about when creating them so they bring you maximum advantage, even after someone has opted in....
The Mechanics: How to actually implement them on your blog - and on other content around the web - including how to deliver the content upgrades to new opt-ins. I'll cover some easy ways to get you started... and, for the more advanced, not so easy (but more powerful!).
Ramping Up Results: What you need to do long-term to optimize your results from content upgrades. (Do this right, and you could double or even triple their effectiveness.)

Dive in and learn more here:

#ContentUpgrades #ContentMarketing #ListBuilding

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9 Key Ways Your Business Wins When You Commit to Content Marketing

Maybe you take a sporadic approach to #contentmarketing, but it's generally on the back-burner?

Perhaps you're not too clear about the real benefits of content marketing for your business? But sometimes wonder if you should in fact be pushing it up the priority list?

So, here are 9 key ways that content marketing benefits your business.

In fact, you'll see just why you and your business should be fully committed to content marketing, and not just dabble...

1. A growing social media presence and online influence.
2. New and valuable advertising opportunities.
3. Sustainable visibility on the search engines. #SEO
4. New opportunities for online visibility.
5. Build relationships with buyers in your marketplace.
6. Increase sales through multi-channel communication
7. Boost your #ConversionRates
8. Grow your authority.
9. Traffic. Not just any traffic. #webtraffic

Find out more about how all these work and why they're so important - get the full info at

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3 Benefits Social Holds for ANY Business

Common wisdom states that your business needs to be on social.

But why?

What can social do for your business that traditional advertising and search engine traffic cannot?

Broadly speaking, there are three benefits that social media holds for any business.

Read more:

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Here's the first tip in a series of different ways to easily generate engaging new #contentideas for your blog...

If you have a previous list-style post (e.g. 10 Top Ways to...), expand the points out into their own standalone posts.

Then link back to your new post from the older list-style post.

See the full list:

#blogging #contentmarketing

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Can You Still Build a Successful Blog on #Tumblr?

I'd never recommend attempting to build a blog via a third-party service like Tumblr. Ultimately you don’t control the content, which makes it very risky.

For example, imagine spending the next three years creating all the content on your Tumblr blog and turning it into a success, only for someone to acquire Tumblr and make changes that have a significant negative impact on your blog.

By all means use Tumblr, but in a way that supports a #blog on your own domain that you completely control. Here's how:

#blogging   #bloggingtips  

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How to Attract Your Target Market in the Most Efficient Way Possible

Here's the question:

"My company is building a product for #bloggers , and we have a pre-launch page. How do I reach bloggers to get valuable feedback?... we have only been able to reach about 35 people so far through the word of mouth and emails. Should we start #advertising ?"

Here's the answer, setting out a powerful three-pronged content-led #marketing  approach I'd strongly recommend for anyone trying to reach their target market in the most effective and cost-efficient way:

Would you agree? Would you approach it differently?


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How to Show the Author's Bio on Wordpress Blog Posts

Not all #wordpressthemes  support showing the author's bio at the end of blog posts.

So how should you proceed when you want to show a standard bio at the end of your posts?

For example, you may want to link to an opt-in offer and help to build your list and/or give some background information to help build your authority and credibility with the reader.

This answer on #Quora examines what the options are. Should you simply edit the theme? Use a plugin? Read more:

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Using Tumblr for Business: The Ultimate Guide

Should you be using Tumblr for your business? Perhaps.

It's not a platform many businesses are familiar with. They struggle to understand it, and it can all seem a bit overwhelming.

Others give it a go, only to give up far too early.

So is Tumblr just yet another social site business owners are supposed to get to grips with?

Or is using Tumblr for business actually worth investigating further?

What are the benefits?

"If you're not using Tumblr as part of your marketing efforts, you're missing a very large boat."
- Inc.

This post gives you:

* A short history of Tumblr, along with some current stats - some of these will surprise you.
* How to create a Tumblr account.
* The basics of using Tumblr.
* Important tips and strategies when using Tumblr for business, including:
-- Examples of businesses and brands using it successfully.
-- The potential for search visibility and SEO benefits.
-- Customizing it to fit your brand.
-- How to reach audiences at scale through the platform (that you're otherwise missing out on).


PS. As a bonus, you can also download a free tip sheet with 20 tips on how to use #Tumblr for business.

#SocialMedia #SocialMediaMarketing   #Blogging  
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