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Frederic Gilbert
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Frederic Gilbert

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There is a certain romantic notion that we sometimes just know things in our gut. We equate this to wisdom or expertise. In truth, when your gut instinct turns out to be right, it is a result of the complicated system of decision-making your brain employs. Psychologist and ProfessorDaniel Kahneman, …
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Frederic Gilbert

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"Make Your CRM Deliver on ROI | SmartData Collective" http://feedly.com/k/18fksBt
According to Gartner, the global CRM market is growing three times faster than any other element of the enterprise software sector. Businesses are spending $18 billion a year on CRM implementations. But does CRM deliver on ROI? Here's how to make sure it does.
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Frederic Gilbert

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Voici une nouvelle présentation de This is Customer avec un supplément de Storytelling et une proposition de solutions pour résoudre ces magnifiques interactions ratées par des banques.
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