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Migliore Servetto
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#Rockthelightness #Thelightnessofsoftness
The videos draw the visitor into an #dreamlikeexperience which includes three #iconic elements of #lightness: the #feather, the #balloon and the #dandelionclock dialogue with Moreschi’s shoe.

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The big stage machinery comes to life thanks to the #dynamic and unexpected #swings of the beams inside, that host the product as well, and thanks to the #video-animations placed at the both side of the wheel. The videos are able to overlap significantly on the transparency of the material support, captivating reference images. #fairdesign #PittiUomo2017 #florence #moreschi #miglioreservetto #rockthelightness #lightnessofbeing #lightness

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Pedrali Mirror is a meeting plaza where you can walk among products and novelties 2013. Along the sides of this “promenade”, portions of paving arise as an origami paper, folding up in unusual angles, whilst the mirrored surfaces give to the space a new dimension. #miglioreservetto #fairdesign #mirror #pedrali #designweek
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17/01/17
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Nel 2011, per la celebrazione del 150° anniversario dell'Unità d'Italia, trasformando un segno grafico in tridimensionale, si è dato vita a un simbolo che ha riportato la Mole ad essere un riferimento importante per tutta la città. #lighting #installation #moleantonelliana #torino #miglioreservetto #tricolore #urban #design #landmark #celebration
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17/01/17
3 Photos - View album

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Towards the artwork: a lay procession, the set up designed for the exhibition of the Madonna della Misericordia by Piero della Francesca on Berlogos russian design mag. #exhibitiondesign #pierodellafrancesca #art #visavis #design #artmeetsdesing #designart #light #instadesign #designlovers #designinspiration

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