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Useful Social Media
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Everyone's been up in arms over the Spotify privacy policy changes - but is anyone doing anything about it?
There were three terms and conditions outlined by the new policy that caused the biggest reaction and have been copied and pasted across the web. These three elements are strange, a little vague, and rather invasive. The backlash from customers has been both swift and furious. From asking the user to get permission from their contacts to share their data to watching their activity on social media, Spotify is attempting to stick its proverbial fin...
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A new podcast >> Speed up Your Marketing Reflexes
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How Different Age Groups Behave Across Social
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The Democratization of Your Brand - a new extract from the new #marketing book by our founder @gnjohnson
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Steve McGowan is responsible for leading the Shopper Marketing function across all customers and channels for the entire Mondelez International portfolio in the USA.
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New Video >> Social Data: Derive actionable insight to make smarter decisions…all the time
In this session hear how to filter through your sea of data to generate actionable insights that will drive your business forward. Learn how to: Data-driven decision making: Granular analysis of your data can surface valuable insights and build a richer understanding of your customers. Unearth this information to positively influence future business decisions
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A new podcast entitled "Marketing to Millennials (and Beyond)"
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New Video >> The Marketer As Bridge-Builder - with IHOP and Forrester
IHOP on how to deliver a premium customer experience by collaborating across departments
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Social Customer Service, Part 4: It's Not Just for Huge Brands
Spotify and Whole Foods are two organizations with exceptional social customer service strategies in play, and as we shift across the pond to Commencal, we uncover a business that’s spread across France, the UK, and now the USA thanks to rich customer engagement and service.
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Mondelez to debate consistent brand messaging at the Incite Summit East
Steve McGowan is responsible for leading the Shopper Marketing function across all customers and channels for the entire Mondelez International portfolio in the USA.
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Social media is a rich tool that’s capable of refining a brand’s message, reinforcing its credibility and engaging with its users.
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Corporate social media best practice - by business, for business
Introduction
Useful Social Media is a business intelligence company that gives big companies insight and best practice into how they should leverage social media for their business.

We've been running since November 2009, and there are 5 of us in the team:

Nick Johnson, Founder
Harry Rollason, Conference Director
Hayley Dunn, Conference Director
Oliver Bamford, Sales Executive
Aaron Jackson, Sales Executive

All of us are based in London.
Contact Information
Contact info
Phone
+44 20 7375 7575
Email