Link data and keyword data. We lost both in significant ways in 2011. It's a big issue for SEOs, publishers and even to some degree, searchers. Here's my very long look at the first pushback I can recall search engines ever doing with publisher support services, after years of welcome advances. And I'm hoping this changes.
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- Is this data that only the search engines can provide, or can some other company mine the data and provide it for a fee?Jan 8, 2012
- For the most part, other companies have to crawl the web themselves to get this type of data, and they don't see exactly what Google or Bing know.Jan 8, 2012
- Maybe Google would open up some of the data for a third party to crawl and then charge for the results? Seems like with the demand there, Google would want to tap it if they could make some cash off it.Jan 8, 2012
- A great article, a definite (and troublesome) trend.
A small correction re Bing - they removed support for the link: (and linkdomain:) operators a long time ago. What that search query you're showing with one result is doing is a simple keyword match, not a link search.Jan 9, 2012
- I think this piece is a great summary about how Google has been offering support to SEOs right from start but can do much more as they have all the data now in fact the data about social signals too.
The awareness of SEO has also improved a period of time and if Google at this stage continues to share more and more information it will become increasingly difficult for Google to maintain and improve the quality of search results. We saw that by 2010 the content and link spam had reached to a great extent for which Google had to come up with the Panda Update.
IMHO especially with regard to Keyword Referrer Data:
2011 was a year of changes and I think it is a period of transition to a better web and better search results as SEO is much beyond keywords and rankings.
When the businesses are at a loss for the complete keyword data the focus is shifted to the search queries in WMT which have a good CTR which is a true measure of quality over quantity.
This restriction makes the website owner think from a larger perspective and focus on the correlation of content and keywords rather than rankings. This will take SEO campaigns above the metrics of keywords and rankings and the focus will be on other quality metrics like CTR , conversions, bounce rate, etc. which will improve the quality of the web overall as the websites besides being rich in content will have to focus on good landing pages, a proper call to action, page load speed and good navigation which will ensure a better UX .
This lack of data will draw the line of distinction between a PPC campaign and a SEO campaign. The quality metrics will be CR and the CTR which again will make the client focus on content and the landing page design which will again be a quality step towards a better web world rather that discussing about keywords the client will be open to discuss about content and design.
Have shared my views also on http://blog.webpro.in/2011/11/search-queries-googles-encrypted-not.htmlJan 9, 2012
- Red today a nice post on SEOmoz about a widely felt lack of trust towards many of best known Analytics services...Sad to aknowledge. Wouldn't it be better to get great results from companies that could? Web is evolution and getting better everyday.Jan 10, 2012