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There has been a lot of change at SEO PRO lately! Your favorite New York SEO company is hard at work developing "big data" analysis tools that will allow us to have even further insight into the gears of search engines and the minds behind them.

Starting this year, we'll be sending an email monthly, containing our summary with additional tips to help you stay ahead of the curve in search. Be sure to signup! http://www.seoproim.com/blogs/
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Need that magic touch on your Google ranking? We've got some #SEO #tips for #blogging...
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Original Post:
http://www.seoproim.com/seo-news/search-quality-highlights-04-2012-anchor-text-special-characters/

*Search Quality Highlights for March 2012*
Improvements to handling of symbols for indexing: [launch codename "Deep Maroon"] We generally ignore punctuation symbols in queries. Based on analysis of our query stream, we’ve now started to index the following heavily used symbols: “%”, “$”, “\”, “.”, “@”,“#”, and “+”. We’ll continue to index more symbols as usage warrants.

- Assuming this update is targeted towards Twitter Handles (@SEOPROiM), Hashtags (#SEO), and Google Plus user mentions (+Lucas Garvin) – this could be a very big change towards higher rankings for some Twitter and Google Plus related material across the web.

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Tweaks to handling of anchor text: [launch codename "PC"] This month we turned off a classifier related to anchor text (the visible text appearing in links). Our experimental data suggested that other methods of anchor processing had greater success, so turning off this component made our scoring cleaner and more robust.

Better interpretation and use of anchor text: We’ve improved systems we use to interpret and use anchor text, and determine how relevant a given anchor might be for a given query and website.
- Before you drop dead of a coronary, let me explain. This does not mean that links are dead – far from it. It also does not state that anchor text is no longer a key performance indicator in link building.

Google is intending to find more efficient ways of detecting relevancy between a link and its receiving end using text outside of the anchor tag or terms directly relevant to the anchor text. Which means that the algorithm will now be looking for text around the anchor tag that is relevant to the anchor text and the receiving end of the link. If I wasn’t clear. :)
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Learn more about Google Search Plus Your World and how it can affect your rankings across the board. Are you ready to finally knock your competitor out of the top ranking in your particular industry, worried about losing it? Take advantage of Google Search Plus Your World (Search+) to have your social media actions reflected in potential customers' search engine results pages. Unsure how? Read this post or give us a call at 917-275-7759 today - don't wait!
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Worried the next #Google algorithm update could be your last? Check out our latest #SEO how-to, detailing how to survive each wave of harsh filters sure to come. http://seopr.co/TdimbC
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SEO PRO is going to be throwing out a new "mascot" here soon! What do you think it should be?
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Well, everyone's heard the latest riff between Twitter and Google about tweets not being shown in Google search results, and Google Plus posts being featured. Well, seeing as tweets probably won't re-enter the Google atmosphere for some time to come, if at all, we've concocted a few tips we'll be releasing this week. Each focuses on maximizing the visibility of your tweets in the Twitter interface including Twitter Search. This particular post details #hashtags and their proper use in tweets. Check it out!
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Our client, Savannah Designer Rugs now ranks on page 1 of Google, Bing, and Yahoo for the terms: "Savannah Rugs", "Savannah Rug Cleaning", "Oriental Rugs", and "Savannah Rug Repair".
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Introduction

Founded in 2008 as a New York SEO company, SEO PRO expanded its services to include Paid Search and Social Media Marketing to help clients generate leads and drive revenue.

The SEO Process

  1. When potential search marketing clients request information from us regarding SEO solutions, we begin to help them scale the SEO campaign to a size that fits their needs.
  2. Our trained SEO and marketing specialists will review the potential client's website and provide detailed SEO reports on current rankings, optimization, and links.
  3. After we've completed the research, the New York SEO team will proceed to optimize the content, build links, and develop an ongoing content marketing strategy.