Original Post:http://www.seoproim.com/seo-news/search-quality-highlights-04-2012-anchor-text-special-characters/*Search Quality Highlights for March 2012*
Improvements to handling of symbols for indexing: [launch codename "Deep Maroon"] We generally ignore punctuation symbols in queries. Based on analysis of our query stream, we’ve now started to index the following heavily used symbols: “%”, “$”, “\”, “.”, “@”,“#”, and “+”. We’ll continue to index more symbols as usage warrants.
- Assuming this update is targeted towards Twitter Handles (@SEOPROiM), Hashtags (#SEO), and Google Plus user mentions (+Lucas Garvin) – this could be a very big change towards higher rankings for some Twitter and Google Plus related material across the web.
Tweaks to handling of anchor text: [launch codename "PC"] This month we turned off a classifier related to anchor text (the visible text appearing in links). Our experimental data suggested that other methods of anchor processing had greater success, so turning off this component made our scoring cleaner and more robust.
Better interpretation and use of anchor text: We’ve improved systems we use to interpret and use anchor text, and determine how relevant a given anchor might be for a given query and website.
- Before you drop dead of a coronary, let me explain. This does not mean that links are dead – far from it. It also does not state that anchor text is no longer a key performance indicator in link building.
Google is intending to find more efficient ways of detecting relevancy between a link and its receiving end using text outside of the anchor tag or terms directly relevant to the anchor text. Which means that the algorithm will now be looking for text around the anchor tag that is relevant to the anchor text and the receiving end of the link. If I wasn’t clear. :)