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Bob Crawshaw
The most passionate content marketer in Australia's National Capital
The most passionate content marketer in Australia's National Capital

Bob's posts

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We've moved!
After eight years on Blogger we ahve moved to a Word Press Blog Please visit us at Maine Street Marketing

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Time To Ban Politicans From Social Media And Content Marketing?
  Should we ban politicians from social media and content marketing for the sake of transparency? I'm a content marketing fan.  But there are dangers when governments use content marketing to go direct to voters. It may be attractive for Ministers to craft ...

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Australian Media Five Years On
Malcolm Farr from News Limited Question three respected Australian journalists about the future of Australian media and you'd be surprised how similar their views are. IABC Canberra recently hosted a discussion with News Limited's Malcolm Farr, Karen Middle...

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Social Media in Campaign Communications
Is digital technology failing political campaigns or is it the other way round? Professor Jenny Stromer-Galley, Associate Professor at Syracuse University, explores this in her book 'Presidential Campaigning in the Internet Age'.  She concludes digital is p...

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Managers and Millenials: Communications In The Workplace
Click to Enlarge Image Via: Communicating in the Modern Workplace

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Will Media Use Your Photo?
Hartford is America's insurance capital but also a place to pick up some handy tips about the media and imagery.  Last week the C entral Connecticut Valley Chapter of the Public Relations Society of America hosted a luncheon with top media executives who sh...

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American Conference Basketball Scores Content Lesson
Sometimes you can easily overlook how serious you must be to succeed at content marketing.  Once you begin a conversation with clients, customers, citizens or fans it takes time, effort and energy to maintain the connection, keep things fresh, build audienc...

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Harvard v Yale: Content Marketing By Coffee Cups
First impressions count in content marketing.  That's the point where your customer grants or withholds permission for a continuing conversation that can blossom into a relationship that benefits you both.   But could this first step apply to the academic w...

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Mobile Phones More Important Than Sex?
Who would have thought mobile phones could be more important than sex.   Obviously not the 9% of people who use their mobile phone during sex.   Infograph courtesy of Statistica

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Who Do Aussies Really Trust?
2014 Edelman Trust Barometer - Global Results from Edelman Insights Trust is critical in content marketing or any other form of communications. The 2014 Edelman Trust Barometer shows who people around the globe trust.  The Australian results are interesting...
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