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GYMetrix Ltd
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gym equipment health fitness refurbishment consultancy customer satisfaction availability usage demand layout optimization
gym equipment health fitness refurbishment consultancy customer satisfaction availability usage demand layout optimization

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Why every Gym has a Unique Equipment Requirement

This Month's Vlog is dealing with an interesting fact GYMetrix has discovered, that each gym has a unique demand pattern and therefore a unique equipment requirement. It dispels two commonly held myths in the industry:

1) That demographics determine the equipment requirement

2) That there is a one size fits all golden equipment ratio.

We have started to look at gym floors as Ecosytems as a way to explain what is happening and what is causing this variation between gyms.

I hope you find it interesting and informative.
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Innovation within the Health and Fitness Industry

Last month's Video Blog created a bit of controversy with one of the criticisms leveled at the 'Pull' Model being that it would stifle innovation and new products, as customers would be unable to 'Pull' new products onto the gym floor.

Indeed innovations would need to be 'Pushed'. However this does not lessen the need for measurement and review.

This month's Video Blog is on how operators can use a new methodology aimed at helping innovators innovate more effectively by a fellow called Eric Reis in his book 'The Lean Start Up'.
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Disruption is coming to the Fitness Industry .. Suppliers won't like it!

Over the next decade Gym Operators are going to switch from an "Operator / Supplier Push" equipment model, where they "Push" equipment into gyms with no understanding of customers demand levels for the kit, to a "Customer Pull" Equipment model, where they will buy equipment focusing on the customers demand levels for it. This will result in gym operators providing a better service with lower costs.

Jack Welsh the legendary former CEO of GE said - "Show me a company's compensation plans and I'll tell you how its people behave". Sales Reps make money selling high margin cardio kit and not selling low margin kit like benches, dumbells and Soft stretching Mats which has resulted in an oversupply of expensive kit and an undersupply of cheap kit into gyms ... this will change and cost suppliers millions .. but make operators millions!
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Push and Pull Trends in the Fitness Industry

Many gym operators are confusing equipment 'buying' trends with customer 'usage' trends, and buying equipment that does not get used - Functional Equipment being a prime example.

Now that we are measuring customers' usage of equipment, operators can respond to customer 'demand' trends for the first time - A huge increase in Free Weights usage, and a huge increase in Females using Free Weights being examples of this.
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True Cost of Service

GYMetrix has introduced a new metric to help its clients better understand the true costs involved with providing their customers with gym equipment and to help them become more profitable.

It's called the Cost per Hour Used for gym equipment, and while it may not sound very exciting, the insight this metric provides will certainly make operators sit up and think. For the first time, we are able to give owners and operators a true picture of how efficiently they are buying equipment for their customers. It goes beyond simply looking at how much equipment costs but makes this relative to how much has been supplied and how much customers are using it. It enables us to quantify the cost of operators buying more equipment than they need, and shows how this reduces their profitability.
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The relationship between the amount of equipment a gym has and its customer demand

After analysing hundreds of gyms across the country, GYMetrix has made a profound discovery that has farreaching implications for operators.

It is the direct relationship between customer growth and the amount of equipment on the gym floor. Using all of our data accumulated over the last few years, we have been able to plot this relationship on a graph, which we've called the GYMetrix Curve.
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Lean Thinking in Gyms (Part 2)
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Lean Thinking in Gyms (Part 1)
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Importance of Equipment Availability
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Introduction to GYMetrix
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