Steve Saenz: Good suggestion but as a friend of mine told me many moons ago, people must have the 'gottawanna' before they'll do something especially if it involves changing their behavior.
It also occurs to me that many people today, including myself, prefer audio and video to reading. Last, but not least, the distractions of life which you refer to (not to mention the entertainment culture, a failing education system, etc.) have created a society that is largely interested in entertaining content or money-making ideas.
Reading purely for personal or professional development is, in my view. a long lost art for most people.