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Dobies Healthcare Group
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Dobies Healthcare Group

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Experts (including us) agree that consumers crave “snackable” content. Here are some ideas on reaching an audience with a short attention span. 
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Can Facebook protect your reimbursements? Maybe.
Hospitals may want to devote more attention to the power of social media, according to a recent study looking at the correlation between hospitals' Facebook ratings and how well they performed on 30-day readmission rates.
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Dobies Healthcare Group

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We LOVE what we see in HealthyKC! Congrats to the Greater Kansas City Chamber of Commerce for all the hard work and great ideas: http://bit.ly/1EMNDOp
The Greater Kansas City Chamber of Commerce and Blue Cross and Blue Shield of Kansas City are announcing an ambitious initiative called Healthy KC aimed at improving health and well-being wherever people live, work or play. The initiative will promote exercise, discourage smoking and bring healthy eating to “food deserts.”
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Dobies Healthcare Group

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For some healthcare providers, sharing their experiences as patients via social media is a way to help others understand healthcare consumer’s perspectives. What do you think of this?
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These hospitals are taking ‘out of the box thinking’ into the garden! A great example of how to live your brand when your brand involves health. 
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As Facebook continues to evolve, the importance of video content grows. How do you use video in your healthcare marketing? 
Social Media - Facebook's algorithm now favors brands' video posts: Videos uploaded to Facebook's native player have the most organic (unpaid) reach of any post type in the News Feed, according to recent ...
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Hospital Compare made news last week with new star ratings. Patient experience continues to gain importance. Here’s more information about aligning your patient experience with your brand promise.
Healthcare marketers should incorporate emotions and right-brain functions in their marketing and branding strategies; emotional connections create more
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Social media shouldn’t be an afterthought for healthcare organizations. Here are 4 ways healthcare marketers can use social media. 
Looking to bolster your social media presence in the healthcare industry? Here are 4 crucial activities you should do.
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Dobies Healthcare Group

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Appeal to consumers on a basic, instinctual level for a bigger impact. 
Tap into brain science research to get your message out loud and clear.
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“Never underestimate people's power not to give a damn about what's right in front of them.” This clever and somewhat shocking PR stunt raises awareness of early signs of cancer. 
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Dobies Healthcare Group

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Simplifying your healthcare brand: tips from companies that overcame the system of complexity.
The simplicity movement is on the rise, whether it comes in the design of new online platforms or in the simplified language of brands choosing transparency over small print. New approaches both inside and outside the healthc...
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Knowing your healthcare audience can set you apart from your competition. According to research by Klein & Partners, fewer than 25 percent of hospital website visitors felt their expectations were exceeded.
Before they make crucial decisions, potential patients must trust a health care brand. To accomplish this, communicators and brand managers must know their audiences.
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Contact Information
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110 W 9th St #100 Kansas City, MO 64105
110 West 9th Street #100USMissouriKansas City64105
(816) 753-3336dobies.com
Marketing Consultant, Advertising Agency
Dobies Healthcare Group has been advising the healthcare industry since 1992. Companies rely on us for expert advice and execution in the areas of marketing communications and advertising.
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Have them in circles
86 people
MedicExchange Inc's profile photo
Carol Dobies's profile photo
DIT-MCO International Corporation's profile photo
Onto Orthopedics's profile photo
Group 3 Solutions's profile photo
Healthcare Outsourcing's profile photo
Rob Hampton's profile photo
Ofer Wiesglass's profile photo
CLIFF MOCK's profile photo
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