Profile

Cover photo
Craig McBreen
Worked at McBreen Design
Lived in Baltimore, MD
804 followers|119,589 views
AboutPostsPhotosYouTube

Stream

Craig McBreen

Shared publicly  - 
 
Can you create an ideal life and business? And what is “showing up?”
Many people are in careers they hate. They want to change but have no idea what they want to do, or they can see it (that “ideal”) but can’t figure out how to get there. 

I wanted to have an open discussion about life and business, transformation, and having the courage to be vulnerable. Berni is one of the first people I think of when I envision someone Daring Greatly. She’s also great at cutting through the crap and getting straight to the point.

Some tidbits from Berni? Buckle up and get ready for the ride, experience the highs and lows, and let go of perfection. I like her responses, love her style, and I think you’ll enjoy this conversation...
1
Add a comment...

Craig McBreen

Shared publicly  - 
 
From +Fabrizio Van Marciano quite the detailed post re: emails...
List building is an essential part of building a successful blogging business, here I share the 5 tactics that is helping me to boost email subscribers...
1
Fabrizio Van Marciano's profile photoDaniel Alves dos Santos's profile photo
2 comments
 
Bom.dia
Add a comment...

Craig McBreen

Shared publicly  - 
 
I love this article from +Ryan Hanley  How to NOT Commoditize Your Business :: http://bit.ly/16v40Qc

"Our marketing tells a story aimed at consumers whose ideals mirror our own business.

Our message matches who we are with who we're looking to attract. Focus in on that small group. Acquire one True Fan, then two, then four, then a thousand…"

I'm also reminded of what  +Joe Pulizzi stated here regarding brand evangelism.

“Content marketing is the practice of creating relevant and compelling content in a consistent fashion to a targeted buyer, focusing on all stages of the buying process, from brand awareness through to brand evangelism."

I say embrace the power of story:

You have a story. 

Life is an adventure. 

Running your business is a daily saga that might just define your life’s mission. Run with it.

Break out: http://bit.ly/1Diye6b

Story and Emotion will help you break from the flock, engage your audience and help you find the evangelists you need, and will grow to love. Heck, just look at +Berni Xiong +AJ Leon +Michael Margolis Talk about breaking out :) :)

To me, it’s part of branding done right.

Cheers, Mr Hanley :) Oh, and thank you for amping me up today!
We become the anti-commodity in the eyes of the few, at the expense of being just another commodity in the eyes of the m…
2
Ryan Hanley's profile photo
 
Thanks so much +Craig McBreen... I'm a 100% with on the evangelism.
Add a comment...

Craig McBreen

Shared publicly  - 
 
Visual branding solutions for B2B companies is kinda my bailiwick, but like everyone else, my world is changing. Fast.

You see, I can’t approach client work like I used to, and I won’t. Why? Because part of my job is to help companies attract and retain clients, and the old model (traditional networking, trade ads, etc.) is slowly dying on the vine...

Thanks to +Laura Click +Joe Pulizzi and +Mark Schaefer ... professionals with chops AND amazing content, I was able to put this together...
2
1
Craig McBreen's profile photoLaura Click's profile photo
2 comments
 
Most welcome :)
Add a comment...

Craig McBreen

Shared publicly  - 
 
If there was a golden trifecta that could truly move the needle in your business, you’d want to read about the details, right?

Successful marketers today use a powerful 1-2-3 mix of words, tools, and practices that can dramatically improve your brand presence, build an audience, and create a marketing machine built to last.

Thanks to the amazing content of +Danny Brown +Lisa Gerber +Gini Dietrich +Jay Baer and +Ryan Hanley I was able to put this together...
If there was a golden trifecta that could truly move the needle in your business, you'd want to read about the details, right? Successful marketers today use a powerful 1-2-3 mix of words, tools, and practices that can dramatically improve your brand presence, build an audience, and create a marketing machine built to last. If you are trying...
2
Gini Dietrich's profile photo
 
That David Ogilvy ad is one of my faves!
Add a comment...

Craig McBreen

Shared publicly  - 
 
Today's Art of Breaking out podcast features +Berni Xiong 

We discussed a variety of topics, including her book, "The Year of the Brave Bear" ‪http://bravebearmedia.com/

Inspiring people doing big things — +AJ Leon +Chris Brogan  and getting past the most dreaded of all four letter words… FEAR!

Great conversation. 

Berni was beyond inspiring. 

She rocks, really,... check it out...
1
Add a comment...
Have him in circles
804 people
Christian Karasiewicz's profile photo
Arthur “A man” Clinton's profile photo
Zak Legomaniac's profile photo
Rohit Gautam's profile photo
Sergio Felix's profile photo
roberto lugli's profile photo
Eva Wilson's profile photo
Ayesha Fatima's profile photo
Latha Moorthy's profile photo

Craig McBreen

Shared publicly  - 
 
I think pursuing what you love—enjoying your craft, building a new business, designing a lifestyle of your making—is about creativity, determination, and ignoring the critics.

It’s also less about trying to be extraordinary and more about feeling that work is the reward. Don’t trade a rock-solid feeling of contentment at the end of each day for the pipe dream of “extraordinary.”

Today's post is about the above and more. And strangely enough, it's the result of me listening to two people discuss vulnerability for 10 minutes…
2
Add a comment...

Craig McBreen

Shared publicly  - 
 
I just had a great conversation with +Amy Harrison​ If you're trying to come up with more creative ways to market your business online, you should be following her. Do check out http://harrisonamy.com/amytv/

She has a certain creative tone absolutely nailed, as you will see if you watch AmyTV.

Can't wait to publish this podcast on http://www.artofbreakingout.com/

We discussed motivation, creativity, story, and more. We also talked about her favorite social network as of late... Google Plus. I was already kinda on board thanks to +Ryan Hanley and now I need to dive into +martin shervington 's stuff. Thank you Amy :)
8
Ryan Hanley's profile photoAmy Harrison's profile photo
2 comments
 
Mutual love all round +Ryan Hanley! +Craig McBreen it was great to finally talk to you and I love the ethos of what you're doing with The Art of Breaking Out. Here's to more 'outbreakers' making it happen! 
Add a comment...

Craig McBreen

Shared publicly  - 
 
+Lisa Gerber on Taking Big Leaps...

[AOBO Podcast Episode 5]...
1
Add a comment...

Craig McBreen

Shared publicly  - 
 
If you own a business and have considered content marketing, what is stopping you from doing it?

Content marketing has been around for ages, but I’m talking about a fairly new way to attract and convert customers.

The modern incarnation of Content Marketing that many small businesses don’t embrace...

Thanks to the value-filled content of +Joe Pulizzi and +Marcus Sheridan I was able to put this together...
1
Add a comment...

Craig McBreen

Shared publicly  - 
 
 
The Limitations of Forced Viewpoints

I've been looking at some posts from last year, to see if they need updated, or if my viewpoint has changed. This one, I haven't changed my mind on at all. From the post:

"Chasing web traffic over quality content to drive the traffic is kinda like the first time you see a porno – exciting for a moment, but a false representation of the deeper picture behind the moans and slappy noises."

Would love to hear your thoughts.
Over on his blog today, Studiopress founder Brian Gardner shares a thoughtful post on the definition of a successful blog. It's a short read, and I highly recommend checking it out. What stood...
1
Add a comment...

Craig McBreen

Shared publicly  - 
 
What a great conversation with +Brian Thompson ...
 
i was recently interviewed by Craig McBreen for his new podcast, The Art of Breaking Out.

i hold nothing back in this one, no topic was off limits.

listen to the episode here:

#zen   #podcast   #creativity   #artofbreakingout   #mindfulness  
i was recently interviewed by Craig McBreen for his new podcast, The Art of Breaking Out. i hold nothing back in this one. we discuss the catalyst for all of the life changes i’ve made recently, how i decided to drop everything, move to a new town, start a new life and chase an entirely new dream...
1
Add a comment...
People
Have him in circles
804 people
Christian Karasiewicz's profile photo
Arthur “A man” Clinton's profile photo
Zak Legomaniac's profile photo
Rohit Gautam's profile photo
Sergio Felix's profile photo
roberto lugli's profile photo
Eva Wilson's profile photo
Ayesha Fatima's profile photo
Latha Moorthy's profile photo
Work
Employment
  • McBreen Design
    Founder
Basic Information
Gender
Male
Story
Introduction

Craig McBreen is Principal of McBreen Design ...

has just started a new site called The Art of Breaking Out ...

and runs craigmcbreen.com. A blog that explores a variety of topics.

His goal is to create engaging and meaningful content that just might help individuals and small business owners in their personal and professional life, whether it’s building a brand or breaking out of routine.

Craig has over 20 years of experience in branding, marketing and design.

Specialties:

I have extensive branding and design experience in many business sectors, including: Accounting, engineering, nonprofits, legal, insurance, software, finance, construction, fitness, and small business.

This includes graphic design and content solutions for: Websites, brochures, logos, print and online advertising, white-papers, business stationery and email marketing.

McBreen Design services include:

– Website design

– Graphic design

– Collateral design

– Copywriting

– Social media and content marketing consulting

– Marketing communications strategy

– Complete messaging and brand development

Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
Baltimore, MD - Washington, D.C. - Seattle, WA
Links