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Caroline Gibson, Freelance Copywriter & Content Writer
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Caroline Gibson, Freelance Copywriter & Content Writer's posts

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Here's my second blog as a guest writer for the Oxford Dictionary - mix yourself a Martini, sit back and discover the meanings behind some weird and whacky cocktail names.

http://blog.oxforddictionaries.com/2017/05/cocktail-names-origin/?platform=hootsuite

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Is typography in advertising a dying craft or a vibrant art? (I've also a bee in my copywriter bonnet about widows and orphans.) I asked leading graphic designers and art directors to share their pearls of wisdom ...

http://www.carolinegibson.co.uk/typography-in-advertising/


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Even though this is my third year being a judge on the IAC panel, it's always lovely to be acknowledged. Thank you #WMA !
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When you know your hard work on optimising your own website for organic search has been sooooo worthwhile ...

Reason #1 - When a potential client emails:

'Hi Caroline

I’m looking for somebody to write some (super-duper) SEO friendly copy for our website. I figured who better to write that copy than the person ranking #1 on Google for keyword ‘freelance copywriter’. '

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Does your writing suffer from waffle, flab or pomp? Get that red pen out after reading my short(ish) guide on avoiding unnecessary word baggage - http://www.carolinegibson.co.uk/writing-short-copy/

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Blogging works! Here I am, always thinking I'm just droning on to myself. But thankfully not ...

A potential client has just emailed about copy for their website, saying: 'Not only did I find myself reading your posts about finding the right copywriter but I also found I engaged so much with your style, I wanted to read other things you had written. (I particularly liked http://www.carolinegibson.co.uk/male-escort/, although I will admit the pictures helped for sure). Having read your blog on what a creative copywriter is, I’m inclined to think the company I work for needs to go down this route.'

I'll keep rambling away in that case.


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Has digital marketing killed off branding and creativity?

How has digital marketing affected branding? Is being at the top of the first page of Google the more important quest for businesses today? Or do you need to concentrate on brand building for success long term?

Read my interview with Chris Bullick, MD of The Pull Agency for his insights, a thought-provoking case study and tips for future success -
http://www.carolinegibson.co.uk/digital-marketing-branding/


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Fresh-faced and looking fabulous: what else would you expect from Cosmetic Skin Clinic's new website! Great project with lovely client Jean Beard. Site by Blow Media and copy by yours truly.

https://www.cosmeticskinclinic.com

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Need advice on how to chase up late client payments? You don't have to be a freelance copywriter to benefit from my blog on this....just had this lovely email from an electrician who'd read my post The Secret To Getting Clients To Pay On Time (And What To Do If They Don't)

Hi Caroline,

Thank you so much for the 'Invoice payment well overdue?' post.

We're in completely different industries (I'm a self-employed electrician) but Google brought me to your post when I was seeking advice on an overdue invoice.

Having felt increasingly despondent over this all week, I've finished on a high note thanks to your good advice. I feel empowered again..... you're a star!

Thanks again,

Dave the sparks.
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