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Goodness. I've never seen a trailer that was quite so confident you already know what its talking about. Like, it's so completely directed at readers of the books. "We're not even going to give you a run down of the plot because you know what this is already and you know you want it." Have to say it already looks a lot more intense than the rather pedestrian Swedish movie adaptation, but that could have a lot to do with the rapid cuts and the Led Zeppelin cover....
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Amanda Schultz's profile photoSarah Rose's profile photo
 
That is the exact same thing I thought when I saw this. It's much mote intimidating on the big screen. 
 
Yeah I saw it before Rise of the Apes and it's pretty much the only trailer I remember.
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