+businessweek asked me to break down How to Build a Web Following based on all the lessons I've learned from creating & building brands like +reddit, +Breadpig, and +Hipmunk. What do you think of the video? (Shot in the marvelous Brooklyn Heights - 100 bonus points if you can guess where)

And if you prefer text - here's the article from this week's Businessweek! http://www.businessweek.com/articles/2012-04-12/how-to-build-a-web-following-alexis-ohanian
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