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Simply Put, We Help You Grow Your Business
Simply Put, We Help You Grow Your Business

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Customer Engagement: Tips from Social Media Insurance Leaders

Unmetric, a benchmarketing company, recently released a survey detailing the performance of insurance companies on Facebook, Twitter and YouTube.

The insurance industry report, called “Who’s Covered? Insurance Social Media Showdown, revealed what benchmarks insurance companies should be aiming for in their social media efforts. Here are some key information you should know:

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http://www.tdoinc.com/?p=3360
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Healthcare 2.0: Health Insurance Marketing in the Age of Obamacare

All the changes to the health insurance market will be fully implemented. These are significant changes, there’s no doubt about it. The law, for one, could bring health insurance to millions of Americans. It could make insurance widely available and more affordable, and thus lower healthcare expenses.

The law will affect everyone. While its exact effects remain uncertain, the health insurance industry has wasted no time and is preparing for the big eventful year. Many are changing their approach and gotten innovative in order to attract uninsured residents.

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http://www.tdoinc.com/?p=3332
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Simplifying the Consumer’s Path to Purchase

Psychologists Drs. Sheena Iyengar and Mark Lepper published a remarkable study that revealed that more isn’t better. They found out that when people are given a lot of choices of jam, they are very interested but they don’t buy. Companies and marketers were puzzled. Both assumed that it’s good to offer consumers more choices, that they will likely pick one out of a dozen.

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http://www.tdoinc.com/?p=3326
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Mobile Trends Banks Should Know About

Banking in the age of mobile demands an “always-on” approach. The idea is quite simple. As more people grow permanently connected to the Internet, their computing needs and expectations change. While consumers still go to brick-and-mortar branches, they will insist on a secure mobile banking experience and comprehensive financial management tools. In short, they want banks to be always available whenever and wherever they they need you. Is your bank ready? It should be. That’s the only way to stay competitive and remain sensitive to your customers’ shifting needs.

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http://www.tdoinc.com/?p=3320
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Why Banks Struggle with Digital Marketing

Why are brick and mortar banks still struggling with digital marketing? While it’s true that many banks recognize the need for a digital marketing strategy, developing it and putting it in place is a real challenge.

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http://www.tdoinc.com/?p=3315
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Lead Generation Strategies for Property & Casualty Insurance Websites

Good leads are hard to find. This is especially true of property and casualty insurance websites. The industry covers a broad range of insurance lead options both individual and commercial. Add to this the financial challenges and technological readiness issues property and casualty insurers face. But in every challenge lies opportunities.

Property and casualty insurance websites, for instance, can yield good leads by using simple and cost-effective strategies. Here are some of them.

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http://www.tdoinc.com/?p=3306
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Google’s Hummingbird Algorithm: What It Means For Banks and Credit Unions

Marketers are talking about it online. Google does it again. It dropped the old search engine algorithm, which includes Panda and Penguin, and switched to a new one called “Hummingbird.”

The name Hummingbird could not be more apt. It came from a nectar-feeding bird that’s both “precise and fast.” And it promises big changes. Google, for one, wants to eliminate many of the search frustrations users have especially irrelevant and keyword-focused content.

There’s nothing really new or different marketers and publishers should worry about, especially those who have stick to the rules from the start: relevant, original and high-quality content. Banks and credit unions—or any other financial organization—however, seem to be an exception.

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Winning Social Media Strategies for Bank Customer Satisfaction

Four years ago, most banks and financial institutions realized that they would need to hire social media specialists as their social networks continued to grow. They would continue to add more social media staff to accommodate the massive expanding workload required to manage it.

The challenge today, is no longer simply monitoring a company’s official Twitter and Facebook accounts. Accounts now layered by key employees and departments need constant monitoring too, as bank customers have taken to social media for their support. Now more than ever, a lot is at stake in maintaining a positive brand image and improving customer service satisfaction.

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Digital Marketing 2014 — Prepare for Change

It’s time for fresh starts. Just like personal resolutions (losing pounds), there are business resolutions that are always at the top of the list:
• Acquire new customers
• Increase sales
• Reduce marketing costs

Like life, in digital marketing there is only one constant — change. The challenge is keeping up with those changes that best find, engage, and turn those prospects into customers. Whether you’re a startup or a big brand, increasing your web presence and social media footprint has never been more urgent.

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http://www.tdoinc.com/?p=3254
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How to Create a Strong Marketing Mix to Improve Lead Generation

A steady flow of good leads is the lifeblood of a digital marketing strategy. As long as there are leads being generated, the strategy works. Orchestrating multiple channels—the best-performing ones for your company—is a strategy. It is, in fact, the only strategy that works. Simple in theory, in practice, many companies find it difficult to strategically choose channels for their digital marketing mix. They’re playing roulette with their marketing dollars. They don’t know how to value each channel.

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