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D. Eadward Tree
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D. Eadward Tree

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Lower Pay Rates Are Boosting USPS's Finances
Partly because of a shift to lower-paid employees, the U.S. Postal Service experienced a rare improvement in its business last year, according to a Postal Regulatory Commission analysis. But the PRC warned that USPS is still on shaky ground – losing money f...
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Postal Service Dragging Its Feet on Fixing Periodicals Mail
Postal officials, who frequently complain about losing money on Periodicals mail, bear much of the blame for that loss, according to the Postal Regulatory Commission. “The Commission is increasingly concerned that the Postal Service’s Periodicals pricing st...
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Are Printed Magazines Growing or Shrinking? Yes
Magazine advertising gains market share in the U.S., but the actual number of magazine copies is declining faster than ever: What in this crazy multimedia world is going on? Two statistics released this week underscore a counter-intuitive trend: U.S. publis...
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USPS Needs a Plan B for Flat Mail, Coalition Says
Because the Flats Sequencing System is not performing as anticipated, a mailers coalition is urging the Postal Service to rethink how it handles catalogs, magazines, and other flat mail. More than one-third of the mail intended for FSS is actually bypassing...
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10 Reasons Coated Paper Is Ripe for Collusion
The proposed merger of NewPage and Verso Paper may be on the ropes, but it has brought much attention to the oddities of the U.S. market for coated paper. Intrigued by the unusual proposal (which Verso was forced to reconsider last week), the bankruptcy exp...
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What the Quad/Graphics-Brown Deal Tells Us About U.S. Printing, Publishing, and Postal Services
Although Wall Street mostly yawned when Quad/Graphics announced this week it is acquiring Brown Printing, the pending transaction is a big deal for many major publishers. And it provides some interesting insights into the U.S. printing and publishing indust...
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New Postal Hires Mean More 'Return To Sender' Mail
The U.S. Postal Service’s shift to a more flexible workforce is likely to mean more mail pieces will be marked “return to sender,” according to postal officials. USPS estimates it delivers at least 2.2 billion mail pieces annually that lack complete address...
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Dead Tree Edition's Best of 2013 (It's About Damned Time!)
In honor of the first day of spring, and in solidarity with procrastinators everywhere, we hereby present the Best and Worst of Dead Tree Edition in 2013: The Stats : 200,800 visits, according to Google Analytics, with 272,070 page views, 123,625 unique vis...
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A Renaissance for Print, Or Is Flat Just the New "Up"?
Pardon me while I gloat over this headline: Ebook Sales Slow, Strategies Shift . When I reported two years ago about a new study under the headline Are E-Book Sales Reaching a Plateau? , I caught a lot of flak as some kind of flat-earther or doomed-for-exti...
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D. Eadward Tree

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10 Reasons Coated Paper Is Ripe for Collusion
The proposed merger of NewPage and Verso Paper may be on the ropes, but it has brought much attention to the oddities of the U.S. market for coated paper. Intrigued by the unusual proposal (which Verso was forced to reconsider last week), the bankruptcy exp...
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Chief Arborist, Dead Tree Edition
Introduction
By day, the pseudonymous D. Eadward Tree is a magazine manager dealing with such oh-so-20th Century concerns as printing, paper, and postage as he tries to make dead-tree publications more economically and environmentally sustainable. By night, he becomes Chief Arborist of Dead Tree Edition, boldly venturing into the blogosphere -- despite not knowing his RSS from a hole in the ground -- to provide analysis and wisecracks about ink-on-paper publishing.
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Occupation
By day: U.S. magazine manager. By night: blogger
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  • Dead Tree Edition
    Chief Arborist