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D. Eadward Tree
Chief Arborist, Dead Tree Edition
Chief Arborist, Dead Tree Edition
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D. Eadward's posts

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It's Neither Programmatic Nor Print
Can you really sell print ads without the use of alcohol? Programmatic print , which is mostly still a concept, involves selling advertising for printed magazines in the automated, highly targeted manner of many web ads. Programmatic print ads would be deli...

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The Four Horsemen of Publishing
Viktor Vasnetov's "Four Horsemen of the Apocalypse" When publishers refer to The Four Horsemen , they usually mean Amazon, Apple, Facebook, and Google. The concept of publishers having to joust with the fearsome, well-financed Four Horsemen started in the b...

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USPS Is Gaining on FedEx and UPS in E-commerce Shipping
UPS analysis shows rapid growth of commercial Priority Mail volume. The U.S. Postal Service is using low rates to muscle aside its private competitors and grab nearly all the growth in e-commerce-related shipments, according to a UPS analysis. A round of st...

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Few Postal Jobs Will Be Cut in 2016
Don't look for any major downsizing from the U.S. Postal Service during the coming year: A new report indicates the postal workforce will remain stable through late 2016. The agency is projecting a 0.6% decrease in work hours during Fiscal Year 2016, accord...

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Few Postal Jobs Will Be Cut in 2016
Don't look for any major downsizing from the U.S. Postal Service during the coming year: A new report indicates the postal workforce will remain stable through late 2016. The agency is projecting a 0.6% decrease in work hours during Fiscal Year 2016, accord...

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Verso Warns of Restructuring & Asset Sell-Offs
Verso Corporation, the largest U.S.-based maker of magazine-quality paper, told customers this morning that "cash flow and liquidity concerns" might force it to restructure or to sell some mills. The announcement is no surprise to Wall Street, where Verso's...

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What Is a Dead Tree Edition? 7 Ways the Meaning Has Evolved
To celebrate the seventh birthday of the “Dead Tree Edition” blog this month, here’s a look back at how the meaning of the phrase “dead tree edition” has changed since October 2008. The "experts" concluded that the Web had blasted a fatal hole in print. Sin...

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Two Paper Companies Convicted of Being Canadian
Paper undergoing supercalendering First there were the Black Liquor Boondoggles , now there’s the Supercalendered Scam. The U.S. government’s attempts to prop up the country’s ailing paper industry once again are going to ridiculous lengths, this time with ...

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A Kick in the Listicles: 7 Reasons Digital Media Are Inferior to Print
It's no wonder a Viagra TV ad features a press operator, not a web geek. In honor of the second annual International Print Day, today the Dead Tree Edition Research Institute and Tiddlywinks Club delves into why print -- specifically, printed magazines -- a...

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Judge Ridicules Change-of-Address Regulations
News flash: Even procrastinators and the forgetful notify their electric company when they move. Sitting in the dark and lacking refrigeration have a way of moving that chore to the top of one’s to-do list. But those same people often forget, or purposely a...
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