Why Progressive Insurance Is About to be Crushed by the Internet

Long story short: The sister of a blogger named Matt Fisher was tragically killed in a car accident. She had Progressive insurance "protecting her" against accident by an underinsured driver, which happened to be the case in this accident.

http://mattfisher.tumblr.com/post/29338478278/my-sister-paid-progressive-insurance-to-defend-her#notes

The family said that because the other insurance company paid only $25k, Progressive owed $75k to make up the difference, as they were contractually obligated to do. But instead of paying, they instead worked closely with opposing lawyers to help them prove the accident was her fault, so they could get out of paying. 

Now famous bloggers like Seth Godin are jumping in to publicly shame Progressive.

http://sethgodin.typepad.com/seths_blog/2012/08/corporations-are-not-people.html

More context: http://www.nytimes.com/2012/08/18/your-money/progressives-side-of-the-insurance-case-that-blew-up-on-the-internet.html
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