Why Google and Apple are the Athens and Sparta of technology and destined to collide.

Apple’s Worldwide Developers Conference keynote Monday made it clear to the world that Apple is escalating its conflict with former ally Google.

Pundits are speculating about how this separation, conflict and polarization of the tech world can be avoided.

It can’t be.

Conflict and enmity between Google and Apple is inevitable.

The reason is that Google and Apple are the Athens and Sparta of the tech industry. It’s in the DNA of both companies to rule the tech world. They will battle each other for supremacy and, in the process, greatly diminish each other’s power and reach. United, they could accomplish anything. But they will not be united. They will become increasingly divided.

It’s a Greek tragedy unfolding before our very eyes.

Here's why Google and Apple are the Athens and Sparta of technology: http://www.datamation.com/feature/why-google-and-apple-are-now-enemies-1.html
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