Google+ traffic grew by 480% in one month, so press reports a 60% decline. Wait, what?!

Have you seen the stories lately that Google+ traffic dropped by 60%?

This figure represents not the decline of Google+, but the decline of newspaper trustworthiness. Here's what happened.

Google+ was invite only. On the day they opened the floodgates to the public, traffic immediately spiked by 1,200%. These new people were mostly enthusiastic new users. But a minority was tire-kickers who didn't stick around.

When the dust cleared, total traffic was nearly five times higher than before the doors opened. But the Sunday Mail reported it as a 60% drop from the peak on day one of public beta.

Their idiotic, misleading headline: "Traffic plunges for Google+ as 60% of users log off"

The accurate headline they should have used: "Traffic increases fivefold as Google+ opens to public"
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