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Jeroen Latour
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Jeroen Latour

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Looking for a shortcut in IKEA? It's behind you.
(+ a visual analysis of IKEA stores)

"When you're inside an Ikea store, you must come to terms with a near permanent state of bewilderment: shelves stacked with flat brown boxes labelled with random codes and names; a yellow road which takes you inexplicably through bedrooms when all you wanted was some kitchen handles." (Susie Steiner, The Guardian, 2005).

Normally architects organize space to make the experience as efficient as possible. At IKEA though, however, the (almost 'urban') designers deliberately set out to confuse people, drawing them into buying things that are not on their shopping list. If you like to watch this phenomenon being scientifically analyzed in extreme detail, meanwhile enjoying the view of various (heat)maps, graphs, 3D reconstructions and other illustrations, then be sure to watch the recording of a talk (the IKEA case in particular starts around the 24:30 mark), by Alan Penn, Professor of Architectural and Urban Computing at The Bartlett School of Graduate Studies, University College London.

The presentation focuses on how architects use space to sell things, by demonstrating how space creates patterns of movement, bringing people into contact with goods. It starts off with how spatial quality influences spatial behavior, which is then applied on urban environments, retail and shopping spaces in general, and then moves on to supermarkets, and IKEA in particular.

Source: infosthetics (http://j.mp/uPXuMy)
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Nope
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A brief look into how al-Qa'ida works (plus: why we cannot bring water bottles on the plane).
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I was thinking about that... would there be a way of reliably and quickly screening the liquids? The best I could come up with was: let people drink it. Not very practical with toothpaste and deodorant. 
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Hot off the presses, check out this Rocketboom episode on Google Plus, I think its extremely effective at explaining Google's position beside Facebook and Twitter.
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Jeroen Latour

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Prinsjesdag! Bekijk wat de nieuwe miljoenennota voor jou betekent. Waar wordt in geïnvesteerd?
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Wat betaal jij voor onderwijs, cultuur of het Koningshuis? Bekijk je persoonlijke miljoenennota.
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ja zo'n antwoord kun je van een Haarlemmer verwachten ;)
http://nl.wikipedia.org/wiki/Boekdrukkunst
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"The Chinese middle class is eating more and more meat, and Beijing wants to keep prices low. That means finding a way to feed all those pigs with grain imported from land cut from the Brazilian rainforest. It could be just the first step in an ever-escalating series of resource-based conflicts."
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Die samenwerking op klimaatgebied zal dus niet lang duren ;) Welcome in the real world zullen de oude mogendheden denken...

Maar het probleem is inderdaad groot!
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"In a pre-Internet world, sovereignty over our freedoms was controlled by nation states. But now we have this new layer of private sovereignty in cyberspace. And their sovereignties can in some ways challenge nation states in very exciting ways, but sometimes control over what people can and cannot do with information has more effect than ever on the exercise of power in our physical world.

After all, even the leader of the free world needs a little help from the sultan of Facebookistan if he wants to get reelected next year."
TED Talks In this powerful talk from TEDGlobal, Rebecca MacKinnon describes the expanding struggle for freedom and control in cyberspace, and asks: How do we design the next phase of the Internet with...
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Have him in circles
91 people
Xiang Tjoa's profile photo
Joke Kort's profile photo
Dirk Wijnbeek's profile photo
Anne Besselink's profile photo
Joost Kroes's profile photo
Mike Borbe's profile photo
Jan Schumacher's profile photo
Victoria Liedbergius's profile photo
Ernstjan van Doorn's profile photo
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