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Eric Silverstein
186 followers -
A #customer #experience & #mobile #engagement specialist always ready to navigate the next business and #social trends. Share into the journey!
A #customer #experience & #mobile #engagement specialist always ready to navigate the next business and #social trends. Share into the journey!

186 followers
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Eric's posts

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10 Key points you need answered to build brand awareness.

Shared by Bernadette Jiwa

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The Brand Awareness Checklist
The Brand Awareness Checklist filed in   BRAND STRATEGY ,   MARKETING In a competitive, commercial environment the logic is the more people who know about your business the more successful it will be. So we prioritise making more people aware. But if ‘aware...

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Shouting To Be Heard!
Shouting To Be Heard! filed in BRAND STRATEGY , MARKETING If we want our ideas to be embraced, we have 2 choices: 1) We can shout to be heard 2) We can listen to understand  When we shout, we’re not even sure who is listening.  When we understand we know wh...

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Why Do Your Customers Buy?
Why Do Your Customers Buy? How thirsty is the college student who pays almost $5 for a Caramel Macchiato at Starbucks? Did the fitness instructor really need to upgrade his iPhone 6 to a 7? Can the mother who religiously gives her kids vitamins each morning...

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Why Do Your Customers Buy?
Why Do Your Customers Buy? How thirsty is the college student who pays almost $5 for a Caramel Macchiato at Starbucks? Did the fitness instructor really need to upgrade his iPhone 6 to a 7? Can the mother who religiously gives her kids vitamins each morning...

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Information Is Power - The Promise Of Personalization
Moving From Experience To Data: Why Personalisation Is The Key To Brand Success SHARE:   MIKE BAINBRIDGE — NOV 11 Providing a personal experience for your customers is nothing new. I have fond memories of going to the local newsagent when I was younger. The...

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6 Laws of Customer Experience
6 Not-So-Secret Truths about Great Customer Experiences Think of them as the Six Commandments of Customer Service — or, as Bruce Temkin, managing partner of the Waban, Mass.-based Temkin Group explains, "fundamental truths about how people and organizations...

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Are You Memorable To Your Customers?
CUSTOMER LOYALTY - the importance of an emotional connection by Colin Shaw on October 18, 2016 Customers are not
loyal because of the Customer Experience you provide. They are loyal because of
the Customer Experience they remember you provided. Furthermore,...

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The New Digital Enterprise - 5 Domains
Gartner: Digital Business Depends On Core IT, IoT, AI The infrastructure for the new digital enterprise rests on 5 domains. At the Gartner Symposium ITxpo 2016, Peter Sondergaard and his colleagues explained the importance of those domains. The increasing p...

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It's not B2B vs B2C, it's Personal!
It's not B2B vs B2C, It's Personal One of the most confusing distinctions created in the business world is the one between the business to customer (B2C) and business to business (B2B) consumer.  It’s argued that because these two groups of customers are wo...
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