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Pedro Dias
22,466 followers -
Ex-Googler, Internet Marketer and Web addict in between. I love Search, Usability and Design... Still hate spam!
Ex-Googler, Internet Marketer and Web addict in between. I love Search, Usability and Design... Still hate spam!

22,466 followers
About
Pedro's posts

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Post no Blog Oficial do Google para Webmasters: Desativação por um dia

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Dei uma entrevista para o Edney sobre SEO no blog do WordPress.
Tudo que você queria saber sobre SEO, mas não tinha para quem perguntar

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Antes de criar um site, é fundamental ter conhecimento de todas as necessidades, tecnologias e benefícios que podem contribuir para a presença digital do seu negócio.


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Hoje, 7 de Fevereiro é Dia da Internet Segura. Sendo assim, aqui fica a minha contribuição :)

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Existem muitas abordagens a este tema. Mas quando nenhuma reflete aquilo que realmente se deveria considerar, me senti obrigado a pelo menos expôr a minha opinião.

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Quando o seu negócio precisa de SEO?

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[PT] Link Building e Assessoria de Imprensa
Não leu ontem? Leia hoje! :)

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Uma tradução e atualização do post em inglês.
Como configurar e validar páginas AMP.

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Google removed the "Demote Sitelinks" section from Search Console. // O Google removeu a opção "Rebaixar Sitelinks" da Search Console 
After some discussion & analysis, we've decided to remove the "Demote Sitelinks" setting in Search Console.

Sitelinks are the links shown below search results on some queries, to help users navigate your website. Over the years, our algorithms have gotten much better at finding, creating, and showing relevant sitelinks, and so we feel it's time to simplify things.

We only show sitelinks for results when we think they'll be useful to the user. If the structure of your site doesn't allow our algorithms to find good sitelinks, or we don't think that the sitelinks for your site are relevant for the user's query, we won't show them. This process is completely automated. Sitelinks have evolved into being based on traditional web ranking, so the way to influence them is the same as other web pages.

Best practices to improve the quality of your sitelinks include:

# Provide a clear structure for your website, using relevant internal links and anchor text that's informative, compact, and avoids repetition.

# Allow Google to crawl and index important pages within your site. Use Fetch and Render [1] to check that they can be rendered properly.

# If you need to remove a page from search completely, use a "noindex" robots meta tag [2] on that page.

Should you run across undesired sitelinks for your site with common queries, feel free to drop by the webmaster help forums [3] to get advice from other webmasters, and to let us know about it. We appreciate all feedback on our search results, and use it to help further improve our algorithms over time!

[1] Fetch & render: https://support.google.com/webmasters/answer/6066468
[2] Noindex: https://support.google.com/webmasters/answer/93710
[3] Webmaster forum: https://support.google.com/webmasters/go/community

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