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Michael Gass
3,286 followers -
Michael Gass is a Business Development Consultant to Advertising, Digital, Media and PR Agencies | Speaker | Author of Fuel Lines
Michael Gass is a Business Development Consultant to Advertising, Digital, Media and PR Agencies | Speaker | Author of Fuel Lines

3,286 followers
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“In 95% of the cases, agencies are babes being led to the slaughter. Terrible. Naive. Wishful. It’s generally a bloodbath.”

#AdAgency #NewBusiness #Advertising #Negotiations 

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Prepping to conduct a new business webinar for the Omnicom Group, a global advertising agency network of 1,500 agencies in 100+ countries.
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Positioning is a forward-looking exercise about targeting future business in an area where you have, or are building, deep expertise.

Proper positioning however, will attract opportunity from outside of your target market. From time to time it may make sense to take those opportunities, provided they meet four criteria:

1. You have the capability – you can do the work
2. You have the capacity – you wouldn’t be displacing better-fit clients (you would essentially be selling excess capacity)
3. You can do it profitably
4. You don’t have to compete for it.

via +Blair Enns  #AdAgency   #Advertising  

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“Put yourself in front of prospects so that they can’t help but find you.”

#AdAgency   #NewBusiness  

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Just confirmed that I'll be conducting a new business webinar for the Omnicom Group on January 11th, 2017.

The Omnicom Group is considered to be the second largest advertising holding company in the world. The company employs more than 74,000 employees in about 100 countries worldwide. Their Business Development community, has over 500 members in over 200 agencies.

http://www.omnicomgroup.com/

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“We fell into a content crap trap."

TrackMaven analyzed 50 million pieces of content in 2015 and reported that output of content per brand increased 35 percent per channel in 2015, but content engagement decreased by 17 percent.


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New article: What Is Your Lead Generation Process for Ad Agency New Business?

"With a little forethought and the creation of simple steps and processes, you can create a system that will make it much easier to kick-start your online leads."

#Advertising #Digital #Media #PR Agencies


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“Everybody has a plan until they get punched in the mouth.” - Mike Tyson

#adagency #digital #media #PR

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Where was the president in the 8 hrs after the Sept.11 attacks? Told by the people who were on board Air Force One
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