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Michael Gass
3,276 followers -
Michael Gass is a Business Development Consultant to Advertising, Digital, Media and PR Agencies | Speaker | Author of Fuel Lines
Michael Gass is a Business Development Consultant to Advertising, Digital, Media and PR Agencies | Speaker | Author of Fuel Lines

3,276 followers
About
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(Newsletter) Fuel Lines: Fueling Ad Agency New Business

#AdAgency #NewBusiness #Events

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"Without a differentiated position, agency new business is much harder than it needs to be. But, it doesn’t have to be so hard. There is an easier way to solve the pain in positioning by implementing a comprehensive inbound marketing program and will quickly gain a positioning of expertise and have qualified prospects reaching out to you."

#AdAgency #NewBusiness

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Nothing will connect more with your PROSPECTS than being PERSONAL.

"PEOPLE don’t hire agencies, they hire PEOPLE. The person behind the agency. It’s important to find ways to show your personal side. A lot of agency principals have a difficult time doing that."

#AdAgency #NewBusiness
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"Now we’ve seen what that new economy looks like: spying for sale."

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Everything you need to know about how to better control what's shared on Facebook ...

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"Growing your personal brand is also made much easier through social media and content marketing."

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"Edison Research and Triton Digital uncovered a trove of statistically significant social media usage irregularities that may herald a dramatic shift in how and why Americans use social media (or don’t)."

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I enjoyed the kind hospitality of Ernie Perich. The founder of Perich Advertising + Design in Ann Arbor, Michigan. It was a pleasure working with him and his team during the workshop yesterday. Looking forward to helping them implment their new business program.

#AdAgency #NewBusiness
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Video Interview: Ad agency owner broke his brain with drugs. Now he sees things you don’t. via @ajc

#AdAgency #Advertising

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Consistency in messaging before and especially after the Super Bowl is far more important than game-day banter.

“The after-game plan is potentially more critical than the in-game ad itself,” Steve Parker, Jr.

Steve, is a former client, the co-founder and CEO of South Carolina-based digital agency Levelwing and veteran of 11 consecutive Super Bowl campaigns— via Adweek

#Superbowl18 #SocialMedia #Marketing
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