I’ve come up with a theory on the Nokia X series of phones that hasn’t been covered before. My theory is that the Nokia X phones are based on the internals that will be used as an OEM offering to run Android and Windows Phone, which is why the phone was developed.
This theory answers a number of questions:How does Microsoft calm handset manufacturers about their Nokia purchase?
Microsoft spins the Nokia acquisition as a partnership with handset manufacturers rather than a competition. There’s low risk to manufactures to try Windows Phone if Nokia pays for the hardware development costs and sells the internals to manufacturers.How does Windows Phone compete with the free Android platform?
Instead of giving Windows Phone OS for free, the costs of the OS could be incorporated into the OEM internals.Why did Nokia release an Android platform and not a Windows Phone platform during World Mobile Conference?
The internals for the Nokia X will also be used for a low cost Windows Phone platform. The Windows Phone version wasn’t ready yet. Windows Phone 8.1 will support the low cost processors in Nokia X.
In typical Microsoft fashion, none of this is communicated to their customers. Nokia developed the OEM hardware to demonstrate Android. An executive figured that if since they’ve developed it that they might as get the extra cash by selling it themselves. I don’t expect Microsoft to push Nokia X heavily as Windows Phone as Nokia X is not available in key markets.
This strategy makes more sense than developing a platform to kill it off immediately. I also think that the Windows team has far more political power than online services to allow Microsoft to become platform agnostic.Tags: #WindowsPhone #NokiaX