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Tim Sweeney
Local and Online Search Marketing - Google For Business
Local and Online Search Marketing - Google For Business
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Content Marketing is SEO - How you promote you content can make a substantial difference in how well it does.

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The "trailing-slash or not" question comes up from time to time, so I thought I'd write something short up.
tl;dr: the slash after a hostname or domain name is irrelevant, you can use it or not when referring to the URL, it ends up being the same thing. However, a slash anywhere else is a significant part of the URL and will change the URL if it's there or not. This is not SEO-specific, but just how websites work :).

The first part comes from https://www.w3.org/Protocols/rfc2616/rfc2616-sec5.html#sec5.1 , where every request you make to a server must contain a URI, and if you're asking for the homepage, that would be "/". You can try this out with "telnet" if you want to feel like a hacker (they're just normal requests, nothing hacker'y about them :-)): https://docs.google.com/document/d/1P4xnu5xEA7qtQGQRImoUkg1RA0ftTMR8x9pKov-5mE4/view

The second part is essentially a question of asking for a subdirectory or file. Many servers automatically redirect there, which makes it look like the same thing, but you can easily see it by asking for a file with an unnecessary slash, eg. https://www.google.com/humans.txt vs https://www.google.com/humans.txt/ .

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The biggest change in Facebook's Algorithm has been announced.

If you have a business page this will affect you.

What does this change mean for Pages and public content?

"Because space in News Feed is limited, showing more posts from friends and family and updates that spark conversation means we’ll show less public content, including videos and other posts from publishers or businesses.

As we make these updates, Pages may see their reach, video watch time and referral traffic decrease.

The impact will vary from Page to Page, driven by factors including the type of content they produce and how people interact with it.

Pages making posts that people generally don’t react to or comment on could see the biggest decreases in distribution.
Pages whose posts prompt conversations between friends will see less of an effect".

What this means is that everyone should now have a Facebook Advertising budget and be using it like any other marketing media.
Engagement will help but overall if you want to be seen by the people who like your stuff and be discovered by new fans and customers you need to advertise.

Facebook advertising is still very cheap but I expect this to change this year. The targeting and reach on Facebook is still the best way to reach your customers. It can be complex so if you want help please get in touch.

Below is the link to the full Facebook announcement.

#facebook #pages

https://newsroom.fb.com/…/news-feed-fyi-bringing-people-cl…/

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New Google Search Console (beta) rolling out to everyone

We started by adding some of the most popular functionality in the new Search Console (which can now be used in your day-to-day flow of addressing these topics). We are not done yet, so over the course of the year the new Search Console (beta) will continue to add functionality from the classic Search Console. Until the new Search Console is complete, both versions will live side-by-side and will be easily interconnected via links in the navigation bar, so you can use both.

Features include:

* Search performance report with 16 months of data
https://support.google.com/webmasters/answer/7576553

* Index Coverage report, which shows a comprehensive view of Google's indexing
https://support.google.com/webmasters/answer/7440203

* Search Enhancements: improve your AMP and Job Postings pages
AMP: https://support.google.com/webmasters/answer/7450883
Job postings: https://support.google.com/webmasters/answer/7552505

Google wants your feedback!

We couldn’t have gotten so far without the ongoing feedback from our diligent trusted testers (we plan to share more on how their feedback helped us dramatically improve Search Console). However, your continued feedback is critical for us: if there's something you find confusing or wrong, or if there's something you really like, please let us know through the feedback feature in the sidebar. Also note that the mobile experience in the new Search Console is still a work in progress.

Learn more on the +Google Webmasters blog:
https://webmasters.googleblog.com/2018/01/introducing-new-search-console.html

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If you don't know what Semantic Marketing brings to SEO, you are missing out on opportunities!

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With new features rolling out left and right, optimizing your Google My Business listing has never been a better idea — or more overwhelming. Kickstart your local SEO strategy by checking each of these essential GMB optimizations off your list.

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Domain Name advice: Don’t use a keyword phrase alone (www.FloristLA.com). But having a keyword as part of your domain (www.FirstStreetDental.com) can help a local business if it’s tied into the brand name - More #Local #SEO tips from Bruce Clay here: http://ow.ly/EyLl30hmkxn

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