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Tim Sweeney
Local and Online Search Marketing - Google For Business
Local and Online Search Marketing - Google For Business
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"If you submit sitemaps in Search Console, they can include URLs for any verified path in your account (on that site, or on other sites)" -> Google On XML Sitemap Location And Which URLs Are Valid via +Barry Schwartz

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Influence & Convert Customers Direct with Google Posts

In July 2017 Google My Business rolled out Google Posts direct to users via their account which allows users to publish events, products, offers and services directly into search results and have been expanding, testing and refining the display of these ever since.

#LocalSEO #GoogleMyBusiness

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5 metrics recruiters can scrutinize with Google Analytics
#measure #analytics

"Many recruitment agencies aren’t taking advantage of Google Analytics to find the right information about their ideal candidates. If the volume of visitors registering and applying is high enough, then surely something is going okay, right? Not necessarily. By analyzing certain metrics such as visitors, you can begin to tailor your campaigns to attract high-value candidates. Here are some to look out for in recruitment."

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*Google Analytics Reports That Drive Content Marketing Success *
#measure #analytics

"Here’s the good news—with a well thought-out, content-driven analytics process, you can create and maintain a reporting strategy that will both save you time and help you optimize your content campaigns for success. The four reports I take you through will give you hyper-actionable insights to improve content that underperforms and optimize the pieces that bring you success. Make sure to run these reports monthly or quarterly for best results."
State of Digital
State of Digital
stateofdigital.com

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Using Google Tag Manager and looking for guides and resources? Includes beginner and advanced guides, and resources for specific channels like FB, Twitter, LinkedIn, GA, and more -> The BIG List: Google Tag Manager Guides & Resources

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Focus on Local? -> Tips on How to Update Local Business URLs (including third-party booking services for online orders or reservations)

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Yep, check Google images and you'll find that other image ranking #1. Not sure it's easy to fix, but there are some things you can do to try and win back the image (some easier than others) -> Why Google Shows Featured Snippets With Images from Another Site (and how you can get Google to show yours instead) via +Jennifer Slegg

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Great addition to the index coverage reporting. So simple, but will save you tons of time. There are now icons that show up for "inspect url" & "visit url in new tab" right from the reporting. I wasted so much time having to copy & paste urls from the reporting. This is great.
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